作者：Jackie Cohen

Zynga在其证券交易委员会文件中罗列公司首次公开招股（游戏邦注：即IPO）前面临10大主要风险。

Zynga from enet.com.cn

这10大风险是：

* 若公司无法同Facebook保持良好关系，业务就会蒙受损失。

* Zynga身处变化迅速的新游戏领域，公司很难评估其业务和发展前景。

* 公司采用新模式，运营历史短，我们很难评估自身发展前景和未来财务业绩，这会增加Zynga失败风险。

* Zynga主要营收来自少数玩家。

* Zynga主要营收来自少数作品，公司需持续推出和完善内容，获取和留着大量玩家，以便提高营收，保持优势地位。

* 多数Zynga游戏流量都是由单个供应商托管，网络故障或中断会影响Zynga运作，给业务带来损失。

* 安全漏洞、电脑病毒和电脑骇客入侵都会伤及Zynga业务和运作。

* 若Zynga无法有效推动公司发展，便会影响公司业务和运营成果。

* 若Zynga无法针对手机平台成功开发游戏，其发展前景将受影响。

* 进军国际市场对公司发展很重要，若Zynga打入国际市场，就会面临业务、政治、法规、运营、财政和经济风险，上述因素都会增加公司运作成本，阻碍发展进程。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

10 Key Challenges Ahead Of Zynga’s IPO

by Jackie Cohen

Zynga listed ten big risk factors in the documents filed with the Securities Exchange Commission ahead of the game developer’s initial public offering.

The ten risks that Facebook’s biggest developer faces are:

* If the company is unable to maintain a good relationship with Facebook, business will suffer.

* Zynga operates in a new and rapidly changing industry, which makes it difficult to evaluate the business and prospects.

* The company has a new business model and a short operating history, which makes it difficult to evaluate our prospects and future financial results and may increase the risk that Zynga will not be successful.

* Zynga relies on a small percentage of players for nearly all of its revenue.

* A small number of games have generated a majority of Zynga’s revenue, and the company must continue to launch and enhance games that attract and retain a significant number of paying players in order to grow revenue and sustain a competitive position.

* A significant majority of Zynga’s game traffic is hosted by a single vendor, and any failure or significant interruption in the network could impact Zynga’s operations and harm the business.

* Security breaches, computer viruses and computer hacking attacks could harm Zynga’s business and operations.

* If Zynga fails to effectively manage its growth, that could harm the business and operating results.

* Growth prospects will suffer if Zynga is unable to develop successful games for mobile platforms.

* Expansion into international markets is important for growth, and as Zynga expands internationally, the company faces additional business, political, regulatory, operational, financial and economic risks, any of which could increase costs and hinder such growth. （Source：allfacebook）