1）据应用追踪服务WindowPhoneAppList数据显示，微软Windows Phone 7 Marketplace目前应用数量已突破2.5万款（游戏邦注：具体数据为2万5076，而苹果App Store则已突破45万款，谷歌Android Market也已超过25万款），该应用商店于去年11月份上线，其规模仍在以每月新增3100款应用的速度不断发展。

wp7_marketplace(from mygadgetnews.com)

2）市场调研公司Wireless Intelligence今年第二季度数据表明，比起3G网络，LTE网络的使用率仍然不容乐观。3G网络的快速增长，很大程度上归结于用户使用智能手机应用程序，以及他移动服务时对数据流量的需求扩大。

Technology split(from gigaom)

该调查数据包括：

在今年6月份，WCDMA HSPA网络已覆盖了5亿的用户安装基础，成为史上发展速度最快的移动技术；

目前约有47%的移动宽带网络采用的是HSPA技术；

截止今年第二季度，全世界移动入网用户超过55亿，净增加了1.57亿；

德国电信在欧洲销售的43%移动设备属于智能手机（游戏邦注：2010年的这一比例为21%）；

法国电信在法国及西班牙销售的移动设备中，58%合约用户使用的是智能手机，比上一年增加两倍；

沃达丰在欧洲销售的50%移动设备是智能手机；

在美国市场，AT&T称46%的合约用户使用智能手机，而威瑞森的同一比例则是32%；T-Mobile有75%的设备销量是智能手机的贡献。

3）法国发行商Gameloft近日公布了2011下半年将发行的新游戏名单：《Asphalt 6: Adrenaline》、《Assassin’s Creed: Revelations》、《Driver San Francisco》、《Gangstar Rio: City of Saints》、《 哈里波特与死亡圣器（下）》、《Immortals》、《Lego Batman: The Mobile Game》、《Midnight Pool 3》、《Real Football 2012》、Sid Meier作品《Civilization V: The Mobile Game》、《 Where’s Wally?》以及《Wild West Guns》。

gameloft-logo(from rologo.com)

4）俄罗斯工作室ZeptoLab的热门游戏《割绳子》Android版本日前结束了在GetJar的独家发售活动，已支持用户通过Android Market或亚马逊Appstore下载该游戏。该游戏在GetJar推出的是免费的广告赞助版本，在Android Market和亚马逊Appstore则是售价99美分的无广告版本。

cut_The_rope_android(from droidmatters.com)

5）《Trenches: Generals》是一款出自Thunder Game Works之手的策略类游戏，最近在iPad付费榜单居于第12名。该游戏背景是第一次世界大战，其风格堪比《Warfare 1944》和《Warfare 1917》，设置了许多功能支持玩家控制军队，它提供了三种难度级别的战役模式，同时也可让玩家体验自定义的小规模战斗，或与好友进行对战。游戏植入了OpenFeint和Game Center功能，支持玩家分享积分排行榜，进行成就管理。

Trenches-Generals(from insidemobileapps)

6）EA前高管、Zynga投资者Bing Gordon在日前的sFund Gamification Summit上表示，每家公司都应该利用游戏化机制来优化产品的用户和客户体验。他称产品在头前5秒钟的用户体验最为关键，如果不能在这个短暂的时间内抓住用户的心，那就不是一个好兆头。

Bing Gordon(from g4v.com)

除此之外，虚拟形象、好友条目（显示用户好友也正在使用该产品）、成就积分及徽章等奖励也是游戏化机制的重要元素，原因在于现在的用户多为从小玩任天堂等游戏长大的玩家，人们已经习惯于以游戏情境来思考问题。

但有观察者指出，假如所有的产品和服务都变成游戏化体验，用户难免会有厌倦的一天，就好像《超级马里奥》很好玩，但如果每个网站和应用都采纳这款游戏元素，那么大家迟早也会对此反感。（本文为游戏邦/gamerboom.com编译，如需转载请联系：游戏邦）

1）The Windows Phone 7 Marketplace has hit the 25,000 app milestone, reports Tech Digest. The figures come courtesy of app tracking service WindowPhoneAppList, which says the exact number is 25,076. In contrast, there are 450,000 apps available for Apple’s operating system. However, 25k isn’t a bad showing for the Marketplace, given it launched only eight months ago. Tech Digest says the store is growing at a rate of about 3,100 apps a month.（source:techflash）

2）Stat Shot: LTE isn’t yet taking over the mobile world

By Stacey Higginbotham

Tweet The accepted wisdom is that as mobile operators roll out Long Term Evolution networks, we will slowly move toward a more unified telecom world, but data published today by Wireless Intelligence, a research firm, suggests that the accepted wisdom will be a long time coming. The data from the second quarter of 2011 and predictions extrapolated from that data show that by 2015, LTE networks will still be a small fraction of the standards used when compared to the 3G networks.

However, the rapid growth of faster 3G networks showcases the raging demand for data driven by smartphone adoption and people playing with apps and services on those handsets. I wish the data had covered more tablet info, since that’s likely the next big driver that could utterly accelerate network rollouts.

Some data points worth pondering:

WCDMA HSPA connections reached an installed base of 500 million during June, making it the fastest-growing cellular technology ever.

HSPA now accounts for 47 percent of all mobile broadband technology connections.

Total world connections surpassed 5.5 billion by the end of the quarter, growing by 157 million net additions.

For Deutsche Telekom, 43 percent of all devices sold in Europe were smartphones (it was 21 percent in 2010).

For France Telecom, 58 percent of contract gross additions in France and Spain are smartphones, double what they were a year ago.

Vodafone said 50 percent of shipments in Europe are smartphones.

In the U.S., AT&T reported that 46 percent of all contract subscribers are using smartphones, versus 32 percent on Verizon. For T-Mobile, 75 percent of all equipment sales came from smartphones. （source:gigaom）

3）Gameloft Unveils New Game Lineup: Gameloft has announced the list of new titles slated for release in the second half of 2011. In addition to “new” IPs, the company has noted several franchised titles as well. Here is the list: Asphalt 6: Adrenaline, Assassin’s Creed: Revelations, Driver San Francisco, Gangstar Rio: City of Saints, Harry Potter and the Deathly Hallows – Part 2, Immortals, Lego Batman: The Mobile Game, Midnight Pool 3, Real Football 2012, Sid Meier’s Civilization V: The Mobile Game, Where’s Wally?, and Wild West Guns.（source:insidemobileapps）

4）Physics-based puzzler Cut the Rope drops into the Android Market and Amazon Appstore

by Anthony Usher

ZeptoLab’s popular puzzler Cut the Rope has escaped the confines of GetJar and can now be downloaded from the Android Market or Amazon Appstore.

When a mysterious cute and cuddly green monster appears on your doorstep, you take it upon yourself to feed the little critter.

Using your finger, you have to cut through cords that hold candy in place above Om Nom’s gaping mouth, while avoiding enemies and spikes, bursting bubbles, and collecting stars.

Recently selected as one of the top 10 Android games of 2011 (so far), Cut the Rope features 175 levels packed into seven uniquely themed boxes – each with its own set of challenges.

You can grab the ad-supported version of the game from GetJar for free, or without ads from the Android Market and Amazon Appstore for 62p / 99c. （source:pocketgamer）

5）Hold the Line in Trenches: Generals on iPad

By Christopher Mack

Strategy games are one of the best-fit genres for tablet devices like the iPad. The touch interface tends to work extraordinarily well with the micromanaging required for such a game.

Trenches: Generals, from Thunder Game Works, is just this type of game and currently sits within the top paid iPad apps list and rose up to #12 earlier this week.

Once players finish the campaign (which has three difficulty levels), they can also play in quick, custom skirmish matches or play with friends. Also, the game is integrated with both OpenFeint and Game Center, granting users access to both leaderboards and achievements.

Overall, Trenches: Generals is a so-so game that takes elements from past web titles, and mixes them in some original concepts. Nevertheless, the level of micromanagement required, combined with the incredibly fast pacing of play makes the game a little bit frustrating to use.（source:insidemobileapps）

6）Bing Gordon wants to gamify the world

By Joel Brodie

When Bing Gordon (formerly of Electronic Arts, big-time investor in Zynga) talks, people listen. Or, at least I do.

And according to Bing Gordon, every company should gamify their user and customer experience.

The key takeaway from his talk at the sFund Gamification Summit is that the first five second and the first experience with a customer is the most important one. If you don’t capture someone’s attention in the first 5 seconds, they will “bounce,” which is a bad thing.

Other key takeaways are that avatars, friend bars (showing users you have friends using the product), and showing numbers and badges are important.

The reason why it’s so important is that since the time that people grew up playing the Nintendo, people’s brains are trained around thinking in the context of games.

Of course, my question to this is always, if every experience is gamified, and it’s all around the same bluepoint, at what point does it all get commoditized and people get bored of the same thing? Mario is great to play, but if I was playing Mario on every single web site and app, I would probably get tired of the mustached man.（source:gamezebo）