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社交游戏发展计划不容忽视的4大内容

发布时间:2011-06-22 11:28:56 Tags:,

作者:Christine

2011年,你是否想过采取何种社交游戏发展策略?

Social Game from .haiman123.com

Social Game from .haiman123.com

不论你是已经深谋远虑,还是尚无从下手,我认为在今年的社交游戏发展计划中,以下4方面内容必不可少。

1. 游戏内容

换而言之,“我发微博要谈论什么内容呢?”或者“我应该在Facebook或博客分享什么东西?”有没有网站供你定期访问,以便挖掘相关内容进行分享?你多久分享一次内容?你是否会融入不同内容形式(游戏邦注:音乐或视频)?

2. 获悉目标群体

你完全清楚自己的目标群体吗?你能够详尽描述你的理想客户或顾客吗?在你提供帮助之前,你必须了解对象是谁(当然首先要先找准目标群体)?

3. 吸引用户眼球

你或许对自己的工作得心应手,大家或许将你视作此方面的专家。但如何获得他们的注意?记住如果能够选择,大家都会希望向自己熟悉、信任和喜欢的人买东西。通过主动接触、表达兴趣以及同潜在目标群体交流,让大家能够深入了解你(游戏邦注:其中包括那些在行业中影响非凡的人群)。

4. 提高参与度 付出长期努力

和线下关系一样,线上关系也需要时间培养。你需要定期参与以便增加吸引力,创造发展势头。很多人过早放弃项目,所以即使游戏发展进程缓慢也要保持露面。今日的播种能够换来明日的丰硕果实。

将这些元素牢记在心,然后开始你的社交游戏发展规划。你使用社交媒介的目的何在?你为何希望崭露头角?你希望获得的结果是什么?你的目标市场在哪里?

充分思考上述几大方面后,你就要考虑需付出多大努力方能取得预期目标。你使用多少个平台?你如何跟进全球最重要的目标群体?会考虑开展营销方案,从而更好推广平台分享的内容吗?你什么时候开始参与其中?

你似乎有很多问题需要考虑,但通过事前制定周密游戏计划,你就开始踏上成功之路。

游戏邦注:原文发布于2010年11月25日,文章叙述以当时为背景。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

Your Social Media Game Plan for 2011: The 4 Critical Elements

by Christine

2010 is nearly over—have you given any thought to your social media strategy for the New Year?

Whether you have an existing strategy that just needs a little polishing or you’ve never given much thought to having one before, here are what I consider the four most important pieces you need to include in your 2011 Social Media “Game Plan.”

1) Content

I.e., “What should I tweet about?” or “What should I post on Facebook about or blog about?” Are there websites with relevant content you’ll visit on a regular basis to “mine” for information to share? How often will you share your own content? Will you incorporate different formats, such as audio or video?

2) Knowing who you’re targeting

Are you crystal clear on who your target market is? Can you describe your ideal client or customer down to the finest details? Before you can help them—and most certainly before you can find them—you must know exactly who they are.

3) Engagement

You may be great at what you do and people may even see you as the expert. But why should they care? Remember, if given the option, most people would prefer to buy from someone they know, like and trust. Give people the opportunity to get to know you by reaching out, expressing interest and having conversations with the people most likely to be interested in what you have to offer—as well as the people who are centers of influence in your industry.

4) Participation and long-term commitment

Relationships online take time, just as they do offline. You need to participate regularly in order to gain traction and build momentum. Too many people give up too soon—so keep showing up even though your progress may feel slow. Seeds planted today can pay off in big ways down the road.

Now, with these elements in mind, consider your own game plan. What is YOUR specific purpose for using social media? How do you want to show up? What results do you want from it? Where is your target market hanging out?

Once you’ve thought about these aspects, consider the commitment it will take to achieve the results you want. How many platforms will you use? How will you keep up with the most important people in your world? Will you develop a marketing plan so you can focus the content you share across these platforms? When will you participate?

It may seem like a lot of questions to think about, but by putting some careful thought into your game plan up front, you’ll be setting yourself up for success for 2011—and beyond.(Source:communicatevalue


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