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社交游戏行家总结塑造成功游戏的关键元素

发布时间:2011-06-01 16:56:41 Tags:,,,

作者:Rajdash

据旧金山FGS 2010大会四个辩论小组成员所述,某些关键元素可帮助你设计和开发的社交游戏获得成功。小组报告题为“所有游戏开发商需要知道的成功社交游戏4大关键点”,由Traffichoney的Sana Choudary总结编撰。

四个小组成员分别为Dan Fiden(Playfish)、David Stewart(Playdom)、Gavin Barrett(Crowdstar)和Mark Skaggs(Zynga)。

正如报告题目所述,四个小组成员每人提出4种要素。尽管有些说法重复,但每个人都提出了些许独特的观点。以下是游戏邦编译的部分观点:

facebook games(from flytrapgames.com)

facebook games(from flytrapgames.com)

1、吸引人,有趣。无论目标是新休闲玩家还是老玩家,游戏都必须有趣且带有足够的吸引力。如果游戏不有趣,那么就无法产生盈利。“吸引人”并不代表游戏必须有良好的艺术性。

2、令人着迷。这既可以吸引新用户,还可以留住他们。游戏必须足够令人着迷,确保用户会不断返回游戏中。

3、足够的复杂性。游戏虽然无需太过复杂,但必须有一定的复杂性才能吸引用户。关卡或挑战会保持用户参与其中并感到快乐。

4、大量用户基础。游戏需要能够吸引足够多的用户,否则无法获得成功。

5、盈利性。如果你无法长期通过游戏赚钱,对你来说这就不是个成功的游戏。DAU、WAU、MAU(游戏邦注:分别指代日活跃用户、周活跃用户和月活跃用户)、每阶段停留时间以及其他研究度量可帮助你分析游戏的盈利潜力。以其他游戏为基准研究可玩性和质量。

6、奖励。社交游戏应该提供情感奖励和社交奖励。

7、社交化。游戏需要“社交化”,这是个简单又重要的元素。David Stewart表示,只有游戏融入Facebook或其他社交网络后才能够发挥作用。Mark Skaggs补充道,游戏必须让玩家可以创建或深化现有的人际关系。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

The 7 Elements Of Social Game Success

Rajdash

According to four panelists at the FGS 2010 Flash Gaming Summit in San Francisco, if you’re designing and developing a social game, there are a few critical elements to be considered if you want it to be a success. The panel, entitled “4 Keys to Successful Social Games that All Game Developers Should Know,” was moderated by Sana Choudary of Traffichoney.

The panelists were: Dan Fiden, Playfish; David Stewart, Playdom; Gavin Barrett, Crowdstar; Mark Skaggs, Zynga.

The following list is an aggregation of what all four panelists gave as their four elements, in keeping with the title of the panel. While there was some overlap in what each panelist said, they each had some fairly unique viewpoints.

Appealing, fun. Games have to be fun and appealing both for new, casual users as well as regular users. If they’re not fun, they’re not going to monetize. ‘Appealing’ doesn’t necessarily mean having great artwork.

Addictive. It’s one thing to bring new users in, another to retain them. Games have to be addictive to make users come back again and again.

Engaging, emergent complexity. Games do not necessarily have to be complex to attract users, but complexity has to be there – be it in additional levels or challenges – to keep them engaged and happy.

Mass marketabilty. A game has to appeal to enough people, else it cannot be a success.

Monetizable. If you can’t make money long-term, a game is not going to be a success for you. Study metrics such as DAU, WAU and MAU (Daily, Weekly and Monthly Active Users), engagement duration per session and whatever else helps you analyze the monetization potential. Study other games for benchmarks on playabilty and quality.

Rewarding. Social games should be rewarding emotionally and socially.

Social. Games need to be “social,” which seems obvious but is a very important element. David Stewart said that the secret sauce is when you mix in Facebook or other social networks. Mark Skaggs added that games have to allow users to create new, or nurture existing, relationships.

Are you a social game developer? Have any tips for for a successful social game? Feel free to share in the comments. (Source: Social Times)


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