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解析《Bubble Island》游戏的成功要素

发布时间:2011-06-01 17:28:30 Tags:,,

游戏邦注:本文作者为Sebastian Sujka,文章主要讲述《Bubble Island》游戏的成功要素。

《Bubble Island》是wooga的第二款游戏,同时欧洲最受追捧的游戏之一。这是一款经典电子游戏,玩家通过射击泡泡晋升新等级,探索新岛屿。虽然Facebook电子游戏不胜枚举,但《Bubble Island》却依然从中崭露头角,游戏DAU(日活跃用户)近100万,MAU(月活跃用户)突破500万。下面我们将详细分析游戏成功要素:

Bubble Island from zuosi.net

Bubble Island from zuosi.net

情感依附

多数社交游戏都是通过情感纽带获得用户粘性的。用户之所以沉浸游戏是因为他们在乎农场外观,关心宠物幸福。这个概念很难转移至电子游戏。解决这个问题的方案就是建立玩家同游戏角色之间的情感依附。《Bubble Island》玩家无论进行何种活动都有浣熊相伴。尤其是当玩家射击泡泡的时候,浣熊更是处于突出位置。它直接回应玩家行为和游戏动态。浣熊会重新装载射击装置,当玩家获得奖励时其喜形于色,面临失败时它则表现大汗淋漓(游戏邦注:浣熊把游戏活动转化为情感体验,传递给玩家)。

既定游戏概念

和所有成功社交游戏一样,《Bubble Island》准入门槛很低。游戏开始后,玩家就知道该如何操作。《Bubble Island》玩法更多凭直觉,游戏采用的是众所周知的3回合电子游戏模式,然后将其打造成社交游戏。《Bubble Island》本质来看是款经典精致3回合泡泡射击游戏。

用户内容参与

《Bubble Island》同其他Facebook电子游戏的区别在于其所采用的内容。玩家并非一直体验同等级游戏,相反游戏设有70个不同等级(游戏邦注:各个等级要求的技能各不相同)。这带来很高的用户粘性:数据显示,玩家希望能够覆盖小岛所有领域,因此会定期回访游戏。

使用社交图谱

和其他成功社交游戏一样,玩家能够通过体验结交很多活跃玩家。但是合作体验在电子游戏并不多见。在《Bubble Island》中,好友能够互相帮助共同探索岛屿。游戏旨在为所有玩家创造双赢体验。玩家连同好友晋升的等级越高,失败时重新体验的机会就越多。这个元素增加游戏在体验过程之外的讨论度,因为能够吸引更多新玩家加入。

wooga通过《Bubble Island》设计模式找到在社交网络获得玩家关注的途径。wooga因此没有受到Facebook取消游戏消息发布的影响。《Bubble Island》现已投放至其他社交网络,如德国的VZ Networks(游戏邦邦注:wooga首款游戏《Brain Buddies》之前长期雄踞该平台游戏榜单之首)。《Monster World》是 wooga投放Facebook的另一款游戏。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

Success Factors of wooga’s Bubble Island

By Sebastian Sujka

Bubble Island is wooga’s second game and one of the most popular games ever produced in Europe. It is a classic arcade game in which the player pops bubbles to reach the next level and to explore the island. Although tons of arcade games are available on Facebook Bubble Island sticks out from the pack and attracts almost a million daily active users and more than five million monthly active users. We looked into the key success factors of the game:

Emotional Attachment

Most social games create engagement through emotional bonding. The user is engaged because he cares about the looks of his farm or the well-being of his pet. This concept is hard to transfer on an arcade game. A solution for this problem is emotional attachment to involved characters. In Bubble Island the user is accompanied by a raccoon whatever he does. Especially in the game where the user shoots bubbles the raccoon is highly involved. He responds directly to what the user does and to what happens in the game. The raccoon reloads the shooter, gets excited when a bonus is scored and sweats when the player is about to lose. He translates gameplay action into emotions and displays it to the player.

Established Game Concept

Like all successful social games Bubble Island has a very low barrier of entry. The game is started and the user knows immediately what to do. In Bubble Island’s case gameplay is intuitive as the game takes one of the best-known match-three arcade game concepts and transfers it into a social game. In its core Bubble Island is a classic arcade match-three bubble shooting game on a high polishing level.

User Involvement through Content

What also differentiates Bubble Island from most other arcade style games on Facebook is the adaption of gaming content for social networks. Users are not playing a couple of identical levels but 70 very different levels in which skills can be diversified. The result is high engagement: users want to finish each area on the Island and, as the data shows us, they come back on a regular basis.

Usage of the Social Graph

Like in most successful social games players benefit from having many friends that are actively playing the game. Cooperative gameplay is rare in arcade games though. In Bubble Island friends can help each other to advance on the island. The game is constructed to create a win-win situation for the users’ entire Bubble Island-network. The more levels the users and their friends have played in total the more lives they get to retry a level if they fail. This element enhances conversation about Bubble Island outside the game which attracts new players to join.

With Bubble Island’s game design wooga found a way to cultivate a user attracting dialogue in the social network. Consequently, Bubble Island was not affected by the ban of Facebook notifications. Bubble Island will soon be launched on other social networks like on the German VZ Networks on which wooga’s first game Brain Buddies was top of the charts till recently. Next week we will cover wooga’s new game Monster World which was recently launched on Facebook.(Source:socialgamesobserver


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