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每日观察:关注社交游戏公司Wooga融资2400万美元(5.31)

发布时间:2011-05-31 17:38:19 Tags:,,,

1)传统掌机游戏元老Alain Tascan日前在加拿大蒙特利尔成立了社交游戏公司SAVA Transmedia,并计划在第一年招聘50名成员。据该公司官方文件资料显示,SAVA Transmedia将针对Facebook、iOS、Android和Windows Mobile平台开发富有创意和高质量的社交游戏,并准备在今后五年内增加至200个工作岗位。(游戏邦注:Tascan之前是育碧蒙特利尔工作室联合创始人,后来又组建了EA蒙特利尔工作室。)

Army Attack(from insidesocialgames.com)

Army Attack(from insidesocialgames.com)

2)《Army Attack》是Digital Chocolate公司于5月20日发布的新作,该游戏采用了植入社交功能的单人模式玩法,鼓励玩家之间进行协作和互动。据AppData数据显示,该游戏目前的MAU是33.304万,DAU是2.837万。《Army Attack》结合了实时策略游戏和寻宝社交游戏的玩法,同时还引进了建造机制,支持玩家使用Facebook Credits购买游戏道具、升级功能以及游戏内虚拟货币Cash。但目前该游戏的社交性仅局限于访问好友地图和赠送礼物的功能。

3)在本周MAU上升最快的Facebook游戏排行榜上,Digital Chocolate推出的《Army Attack》面世仅一周有余就跻身前五名,目前仅次于《Diamond Dash》,在该榜单名列第四位。而Zynga游戏《CityVille》的MAU虽然也有所增长,但已经不复当初的光芒,排在榜单的第13名。称冠榜单的仍是Playdom最新热门游戏《Gardens of Time》,目前MAU超过1200万。

Top Gainers This Week-Games(from insidesocialgames.com)

Top Gainers This Week-Games(from insidesocialgames.com)

4)德国社交游戏开发商Wooga宣布在第二轮融资中筹得2400万美元,该公司目前在Facebook上共有3000万的MAU,其中超过70%是女性玩家。其本轮融资支持者包括Tenaya Capital、Balderton Capital和Holtzbrinck Ventures。该公司主要作品包括《Monster World》、《Diamond Dash》和《Bubble Island》,用户每天体验Wooga游戏的时间平均为20分钟。Wooga目前共有85名成员,据该公司创始人Jens Begemann所称,公司的发展愿景是在2011年前将人员扩充至150人,并在2020年发展为全球最大的游戏公司之一,开发面向所有用户群体的游戏作品。

diamond-dash(from trendygadget.com)

diamond-dash(from trendygadget.com)

5)Facebook应用广告服务平台Appatyze宣布推出Private Bate项目,帮助Facebook游戏发行商使用该服务在其他开发商的应用中植入并管理广告内容,从而获得更多目标用户。除此之外,采用该服务的广告主以及Facebook开发商还可以因他人在自己游戏中植入的广告而获得收益。

该公司还宣布在测试阶段免收原来的20%抽成费用,向所有在其官网注册的开发商支付100%的广告收益。目前已注册使用该服务的Facebook开发商包括RockYou和Wooga。

logo_appatyze(from siteguru.ro)

logo_appatyze(from siteguru.ro)

6)休闲社交游戏开发商Fupa Games宣布推出新赛车游戏门户网站Car Driving Games,汇集了免费多人模式赛车、卡车、停车等与各类车子相关的游戏。该公司各类游戏的每月在线用户约300万左右,目前已向网络、Facebook和Android等平台推出了15种不同类型的免费在线游戏。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Tascan Forms Montreal Social Game Company SAVA Transmedia

by Staff
 
Console game veteran Alain Tascan (Ubisoft Montreal, EA Montreal) is debuting SAVA Transmedia, a Montreal-based social game company targeting Facebook and mobile gaming, and planning to grow to 50 people in its first year.

The company “is devoted to developing innovative, quality social games for new and fast-growing platforms, including Facebook, iOS, Android and Windows Mobile”, according to an official announcement, and aims to add a total of 200 new jobs over the next five years.

Tascan was co-founder of Ubisoft Montreal (Assassin’s Creed franchise) and then went on to found the Montreal studio for Electronic Arts, where Gamasutra interviewed him back in 2006.(source:gamasutra)   
 
2)Army Attack Blends Real Time Strategy, Treasure Hunting Genres to Create Deep Singleplayer Experience

By Pete Davison

Army Attack is the latest game from Millionaire City developer Digital Chocolate. The just-launched game focuses on single-player gameplay while incorporating social features to encourage collaboration, interaction and cooperation between players.

According to our traffic tracking service, AppData, Army Attack currently has 33,304 monthly active users and 28,370 daily active users.

Gameplay in Army Attack blends real time strategy combat with a bit of the treasure-hunting social game genre. The player’s military units take it in turns to explore the grid-based map,“conquering” unexplored squares as they go, acquiring items, experience, standard currency and energy randomly along the way. Obstacles can be destroyed by the player’s units, with thematically-appropriate items being released from the various structures. For example, the player can earn enemy intelligence to spend on expanding the play area by destroying “propaganda towers.”

Discovered enemy units can be engaged in combat, with defeated vanishing from the map.

The game is monetized exclusively with Facebook Credits as the premium currency players use to purchase in-game items and boosts. Players can also use Facebook Credits to buy the standard form of currency, Cash. Certain mission objectives and building resources can also be bought with Facebook Credits, though this is not always possible, and buildings can either be instantly completed as well. Certain particularly strong or useful buildings and units can only be produced through spending Facebook Credits. Buying new maps for the player to conquer can be done with a combination of Cash and the Intel resource that can be gifted by friends.(source:insidesocialgames)  

3)Digital Chocolate’s Army Attack Marches up This Week’s List of Fastest-Growing Facebook Games by MAU

By AJ Glasser

Digital Chocolate’s newest game, Army Attack, debuts in the top five of this week’s fastest-growing games by monthly active users as tracked by AppData. CityVille is still seeing some growth, though the big Zynga spike seems to have mostly receded.

Beyond that, we’re seeing some strong performance from card games on this week’s list, particularly from the Okey type of game that resembles rummy. Recently, we spoke with Turkish developer Peak Games on the success the genre enjoys in both Turkey and the Middle East/North African region where cultural difference have a huge impact on the monetization rate of social games.(source:insidesocialgames)  

4)Germany’s Wooga raises $24M for social games on Facebook

Dean Takahashi

Wooga says it has become the fastest-growing social game developer on Facebook. And thanks to that, the company said today it has raised $24 million in a second round of funding.

The funding shows that social gaming is still hot and it’s possible to raise money to compete with the likes of Zynga, as long as you’ve got a fast-growing company. Just last week, Facebook social game maker Kabam raised $85 million, and now it’s Wooga’s turn.

The Berlin-based company has more than 30 million monthly active users on Facebook, with more than 70 percent of those women. Highland Capital Partners led the round and Tenaya Capital, Balderton Capital, and Holtzbrinck Ventures also participated. Fergal Mullen, general partner at Highland, will join Wooga’s board.

Wooga (which spells its name wooga) stands for “world of gaming.” Its popular titles include Monster World, Diamond Dash and Bubble Island. Wooga is headed by Jens Begemann, founder and chief executive. The company has 85 employees and was started two years ago.

“When we started the company, everyone told us the competition was too intense, we would never make it, and now — two years later — we have three games in the top 20,” Begemann said.

As such, Wooga is the only company with three games in the top 20 on Facebook besides Zynga. The 34-year-old Begemann said the company plans to grow to 150 employees by the end of 2011. Begemann said the company’s 10-year visin is to build one of the world’s largest game companies by 2020, with titles targeted at 100 percent of the population.

On average, millions of users play 20 minutes a day with Wooga’s games.(source:venturebeat)  

5)Appatyze Announces Commitment From Leading Facebook Social Games Companies and Offers 100% Revenue Share for Developers

by webmaster

Appatyze, the world’s first online auction platform for buying and selling in-app advertising on Facebook, today announces the start of its Private Beta developer launch with leading social entertainment companies RockYou and wooga on-board as its first major publishers.

These leading Facebook games publishers will be using the Appatyze platform to place and manage adverts on other developers’ applications, targeting more users for their games.

As well as acquiring users, these leading advertisers, together with the other Facebook developers who’ve already signed up for the Appatyze Private Beta, will use the platform to generate revenue by allowing ads within their games.

“We are excited to be working with Appatyze and exploring the capabilities of this smart new platform,” said Thorbjörn Warin, Head of Marketing at wooga. “Appatyze has the potential to be very powerful and is already helping us further monetize our games.”

James Rankin, CEO of Appatyze: “We’re delighted to have signed up some of the largest Facebook social games companies to the Appatyze platform within weeks of announcing the Private Beta. That most have chosen to use Appatyze as both a developer and an advertiser means that they will be able to take full advantage of the service: acquiring targeted new users cost effectively as well as monetizing their existing users.

“We’re also pleased to announce as part of our commitment to the developer community that we’ll waive our standard 20% commission and pay out 100% of the ad revenue for the duration of the Private BETA to all developers who register at our website.”(source:benzinga)  

6)Fupa Games, a Leader in Social Gaming, Launches New Car Driving Game Portal

Fupa today announced the launch for its new Car Driving Games website. Featuring all new car driving games, bike games, truck games, and racing games.

Car Games are a great hit socially among young men and women. Whether they are on the race track or smashing cars in demolition derby, Fupa’s games offer hours of free entertainment and exciting action.

With more than 40,000 free multi-player, race games,racing games, truck games, dirt bike games, 18 wheeler truck games, cool truck gamesl, semi truck games, parking games, 3d car games, car racing games, street racing games, bike racing games, flash, action and puzzle games Fupa has one of the largest collections of driving games on the web. The launch is part of Fupa’s on-going commitment to offer free gaming experiences to players of all ages and gender while enhancing each users overall experience.

Fupa, headquartered in Santa Cruz, California is a casual social game developer with more than Three million monthly active users playing online games. With fifteen different categories of free online games ! Each of the categories is loaded with hundreds and thousands of car driving games, Girl Games , puzzle games, dressup games, strategy games, sports games, action games, adventure games, flash games and Cooking Games. Our over fifty thousand games makes Fupa Games one of the largest sources of free online games! Fupa games are available on several platforms including the Web, Facebook and Android. For more information visit Fupa Games.(source:sfgate


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