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每日观察:关注Android Market应用下载量等消息(5.28)

发布时间:2011-05-28 14:44:22 Tags:,,,,

1)据手机社交游戏平台MocoSpace最新调查显示,男性用户为虚拟商品付费的意愿明显高于女性用户(游戏邦注:该调查的样本是1500名游戏玩家),购买游戏虚拟商品的男性用户占69%,而女性用户仅占31%,两者之间的比例为9:1。

mocospace_info(from pocketgamer.com)

mocospace_info(from pocketgamer.com)

该调查指出,69%的男性玩家购买了90%的游戏虚拟商品,锁定男性用户的游戏收益也高于其他类型的游戏;手机社交游戏玩家的人缘也比非游戏社交网络用户更好,平均每人拥有50个好友,而非游戏用户平均仅18个好友。

2)日本主流手机社交平台Gree宣布将以购买股份方式,向位于日本札幌的游戏工作室Hand投资,以此强化其社交游戏发展战略。Hand成立于1992年,其代表作包括任天堂DS移植游戏《Kingdom Hearts Re:Coded》和《Chocobo’s Mystery Dungeon》,此外还推出了《最终幻想》系列的多款游戏,以及WiiWare版本的《牧场物语》,目前正针对iPhone和Android平台开发游戏。

3)手机社交游戏平台OpenFeint宣称自从面向Android用户开放服务后,其注册新用户平均每月增加了300万。在最近两个月内,OpenFeint增加了145款Android手机游戏,增幅达46%,最近计划再引进Glu Mobile(包括《Contract Killer》)、HandyGames(《Happy Vikings》)和Godzilab(《Stardunk》)等公司的16个产品,将平台上的Android手机游戏扩增至460款。

openfeint-for-android(from french.androidlifes.com)

openfeint-for-android(from french.androidlifes.com)

4)Disitmo最新报告显示,谷歌Android Market目前有20%的免费应用以及80%的付费应用下载量低于100次,仅有96款应用下载量超过500万次,而Google Maps以5000万次以上的下载量成为该应用商店最热门产品。

该报告还指出,比起苹果App Store,开发者明显难以在Android Market实现一次性付费下载收益。Android Market仅有2款付费应用在两个月内的下载量可以超过50万次,而在美国地区达到这一成就的iPhone应用却有6款。

在游戏产品中,Android Market仅有5款游戏的全球下载量超过25万次,而App Store却有10款iPhone游戏仅在美国市场投放两个月,就可以实现这个下载量。

此外,Android Market的热门应用排行榜的更新频率也远低于App Store,例如在4月份,共有94款应用跻身iPhone前10名免费和付费榜单,而出现在Android前10名榜单上的应用却只有26款。

android_paid_app_proportions(from distimo)

android_paid_app_proportions(from distimo)

android_free_app_proportions_per_download(from distimo)

android_free_app_proportions_per_download(from distimo)

以下是Android应用的相关下载情况:

100次下载量的产品比例:19.6%

100至999次下载量的产品比例:32.2%

1000至4万9999次下载量的产品比例:41.6%

5万至49万9999次下载量的产品比例:5.6%

50万次下载量的产品比例:1%

5)手机社交游戏社区Star Arcade在三月份上线,主要锁定印度、南美、远东和非洲等新兴市场国家,在未进行市场推广的情况下,目前已获得20多万用户。该平台在本周推出了《Star Diamonds Capture》这款免费的广告赞助版游戏,支持用户直接通过Star Arcade网站、诺基亚Ovi Store、Android Market、GetJar和iPhone App Store下载该游戏。

star arcade(from gamelook.com)

star arcade(from gamelook.com)

6)据pocketgamer报道,声称iOS应用开发者侵犯其应用内置付费功能专利权的Lodsys公司,最近又将矛头指向了Android应用开发者,要求后者向其支付0.575%的美国应用内置付费功能收益,否则就将与其对簿公堂。该公司还表示,虽然苹果、谷歌、微软已获得其专利使用授权,但这三家公司无权将其转让给开发者。

有一家已收到Lodsys通知的小型Andorid应用开发商表示自己无力承担这种法律成本,表示希望谷歌能像苹果一样站出来,为Android生态圈的开发者群体主持公道。虽然谷歌目前尚未表态,但行业观察者认为,谷歌多半会采取与苹果相同的措施。

7)手机游戏公司Pocket Gems由Daniel Terry、Harlan Crystal于2009年创办于斯坦福大学研究所,其首席执行官Terry在最近的媒体采访中介绍,Pocket Gems目前的iOS游戏下载量超过3000万次,据应用商店调查公司Xyologic数据显示,Pocket Gems在今年三月份创造了155万次,在四月份则获得了190万次下载量,其当月最热门的游戏是《Tap Zoo》,上个月下载量总共97万次。

Daniel Terry(from venturebeat.com)

Daniel Terry(from venturebeat.com)

该公司目前共有31名成员,计划在年底前扩增至60人,以便向Android平台进军,同时也有意开发基于HTML5网页标准的游戏。(本文为游戏邦/gamerboom.com编译,如需转载请联系:游戏邦

1)Men outspend women 9 to 1 on virtual goods reports MocoSpace

by Keith Andrew

The number of gamers might be close, and if MocoSpace is to be believed, the amount of time they spend playing is also fairly equal, but there’s still one area in mobile gaming where men outperform women: their willingness to spend money.

The latest infographic published by the mobile gaming portal – taken from a study of almost 1,500 gamers – claims that men outspend women on virtual goods by nine to one.

The research states that 69 percent of makes buy virtual goods, compared to 31 percent of females.

Playing with plastic

As a result, 69 percent of male gamers are responsible for 90 percent of all virtual goods purchased during play.

“Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers – but men and male-dominated titles tend to drive bigger revenues for mobile social game developers,” said MocoSpace CEO Justin Siegel of the results.

As an aside, MocoSpace also reports that mobile social gamers on social networks are more popular than those who don’t play games, with an average of 50 friends each.

Non-gamers come in with an average of 18 friends each.(source:pocketgamer

2) Japan’s Gree Invests In Social Games Developer Hand

by Mike Rose

Major Japanese networking provider Gree has revealed that it will be making an investment in Hand, a Sapporo, Japan-based development studio, as a means of further strengthening its social gaming strategy.

Hand was founded in 1992, and is best known for working on Nintendo DS port Kingdom Hearts Re:Coded and Chocobo’s Mystery Dungeon.

The company has also released numerous other spinoff titles in the Final Fantasy series, as well as a Harvest Moon title for WiiWare. It is currently working on a number of iPhone and Android releases.(source:gamasutra

3)OpenFeint adding 3 million users a month on Android as games roster hits 460

by Keith Andrew

Android a struggling platform for developers? OpenFeint is having none of it.

Nine months since the games network launched on Google’s OS, the company claims it is signing up an average of 3 million new users every month.

OpenFeint, which was acquired by Japanese social gaming giant GREE for $104 million in April, believes an acceleration in iOS studios porting their titles to Android – an act OpenFeint itself has a hand in – is a major factor in the platform’s success on its new home.

“Developers want tools for better engagement, more ways to make money, and effective distribution channels to reach players,” said SVP of marketing Eros Resmini.

“We’re happy that developers continue to see value in OpenFeint’s cross platform feature set. We’re committed to building the best tools in the business.”

In the last two months alone, the company’s library on Android has expended by 145 titles, or 46 percent.

OpenFeint also plans to add a further 16 games to its line-up – including titles from Glu, HandyGames and Godzilab – bringing its total to 460.(source:pocketgamer

4)Most paid Android apps downloaded fewer than 100 times

by Tim Green

Long tail fails to wag.

Distimo’s newest report paints a top-heavy chart-dominated picture of the app stores that will surprise few seasons industry watchers.

It found that 20 per cent of all free apps and 80 per cent of all paid apps have been downloaded fewer than 100 times on the Google Android Market worldwide to date.

Meanwhile, at the other end of the scale, 96 apps have been downloaded more than 5 million times in the Android Market, with Google Maps achieving  50 million plus.

The report concluded that it is more difficult for apps on Android Market than Apple App Store to monetise using a one-off fee.

It said that only two paid apps have been downloaded more than half a million times in the Google store against six for iPhone.

And in the games space, there were five Android titles over 250,000 worldwide, and ten for iPhone in the US alone in two months.

Some of this comes down to the dynamism of the charts. It seems that the refresh rate of top app charts is significantly higher in the Apple App Store.

In April, for example, 94 different apps figures in the iPhone top ten free or paid), but only 26 on Android.

Here are the percentages of Android apps that have achieved certain download totals

100 downloads:19.6 per cent

100-999 downloads:32.2 per cent

1,000-49,999 downloads:41.6 per cent

50,000- 499,999 downloads:5.6 per cent

Over 500,000 downloads:1.0 per cent(source:mobile-ent

5)Star Arcade racks up 200,000 downloads for social game

by Tim Green

Star Diamonds Capture off to a flier in beta; goes live this week.

Star Arcade was launched in March, pitching itself as a global mobile social gaming community predominantly at the emerging markets of India, South America, Far East and Africa.

Star Diamonds Capture is a freemium/ad-funded game that can be directly downloaded from the Star Arcade site, Nokia Store, Android Market, GetJar and the iPhone App Store.

It will also launch shortly on Facebook.

Harri Myllyla, CEO of Star Arcade, said: “We were overwhelmed with the response as more than 200,000 users found our unadvertised beta release and are now regularly playing against each other.

“Star-Arcade is focused on delivering entertaining social games for the next billion gamers coming from the emerging markets of Africa, Asia and Latin America.

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“Providing a true multi player and platform experience is our compelling proposition and we plan to continue to build on it with the launch of new games such as Star Diamond Capture.”(source: mobile-ent

6)Lodsys reportedly targeting Android developers over IAP patent

by Keith Andrew

As heroic as Apple’s response to the threat of legal action against iOS developers by Lodsys was, it naturally only pertained to studios working within its own ecosystem.

As a result, it’s not surprising to hear the first Android developers piping up to claim they’ve now been targeted by the firm.

The issue, again, relates to an alleged infringement of the company’s in-app purchase (IAP) patent.

Onto the next

“We recently implemented in-app purchases for our Android application and several weeks later we received a letter from Lodsys, claiming that we infringed on their patents,” says one studio via an Android discussion group.

“Has Google given direction to any developers that have been hit by this? We are obviously a small shop and are not financially capable of defending ourselves over a litigation.”

If true, the move is not altogether surprising.

During its initial response to criticism it received following threats of legal action against iOS developers, Lodsys didn’t rule out taking action against Android developers.

The paying game

The firm’s stance is, while Apple, Google and Microsoft are licensed to use its patent (which reportedly relates to ‘upgrade buttons’ used in the IAP process), they don’t have the power to extend that license to developers.

As a result, Lodsys is asking developers to pay 0.575 percent of all US IAP revenue, or face action in court.

Apple threw out the company’s argument in its official response, claiming that “Apple App Makers are protected by that license”.

Presumably, any response from Google will follow a similar line, though Google is yet to make its position public.(source:pocketgamer

7)Pocket Gems says mobile-focused game companies will win

Dean Takahashi

Older game companies are bigger and more experienced at making mobile games. But Terry said in an interview that Pocket Gems was born at the right time in the fall of 2009.

“To win on mobile, it has to be the focus of your business,” Terry (pictured right) said in an interview. “Mobile is absolutely the fastest-growing game business now. Huge businesses are going to be built on mobile.”

So far, so good. Pocket Gems has had more than 30 million downloads. In March, the company had more than 1.55 million downloads, making it the No. 4 game company during the month, according to app store search company Xyologic. In April, the number of Pocket Gems downloads increased to 1.9 million in the U.S. Tap Zoo is the most popular Pocket Gems game, with 970,000 downloads in April, according to Xyologic.

Terry says that the company has now grown to 31 people and hopes to have 60 by the end of the year. The added staff will allow Pocket Gems to expand into Android games. Terry says the company wants to reach a broader audience. Pocket Gems is also looking at making games for the HTML5 web standard so that its games can run on more platforms more easily. But it won’t do so if it means a trade-off in the performance of the game.(source:venturebeat


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