社交网络营销从一开始就不断被研究，社交游戏在内置广告（游戏道具）等方式上也一直受到广告主的关注，比如farmville中食品相关品牌就包括有以色列的巧克力品牌Elite Taami Nutz，著名的广告公司盛世长城Saatchi & Saatchi就曾参与了该品牌的社交游戏推广。而一些非赢利性的公司比如water.org也从fishville中获得了13000美元的资助。而在电影方面嵌入游戏mafia wars中成功营销的是Public Enemies（公众之敌）。

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据美国在线旗下games的报道，bing在今年5月份起就开始做社交游戏的赞助链接，通过这个赞助链接用户将进入到一个新的弹窗，观看一段简短的视频节目，之后会被导入到bing在facebook的主要页面。

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Bing is sponsoring a link for 2 Free FarmVille Cash. You can access the sponsored link offer through FarmVille. The offer is located underneath your FarmVille home page.

Bing sponsored a similar link back in March of this year. Before clicking on this sponsored link, double check that you do not currently have “like” on the Bing page.

Once you click the link under the farm, a pop up window will appear. Choose either Dining In or Dining Out, answer a question and watch the short video.

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After watching the video, click on the Join us on Facebook button. You will be directed to the Bing page on Facebook. The pop up window will display the reward.