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亚马逊是否会成为Android生态圈的领头羊?

发布时间:2011-05-16 15:29:00 Tags:,

作者:Dan Rowinski

在Android生态圈出现了一个不可小觑的庞然大物。虽然没有人愿意承认,但是Amazon将有可能在今年年底成为Android移动设备的先锋。

事实上,亚马逊并未正式地承认制造了属于自己的Android移动设备。虽然它承认现在正在制造平板电脑,但是该平板电脑的规格和发行日期却仍然是个谜题。大众认为,比起单纯制造平板电脑,亚马逊有更大的雄心。最近更有谣言称,亚马逊这个在线零售巨头不只对这个Android平台有野心,甚至于对整个Android移动设备领域都是雄心勃勃。如果亚马逊开始“进军”整个Android设备市场,是否整个Android生态圈的力量对比都会因此而发生巨变呢?

amazon-tablet

amazon-tablet

科技博客Android and Me的主编Taylor Wimberly透露,据可靠消息,亚马逊此次进军Android生态圈不只携带着一台平板电脑,而是各种不同大小的平板电脑和至少一款智能手机。看到亚马逊如此大手笔的投入,我们更不能忽视这个庞大的力量。亚马逊是一个互联网服务供应商, Kindle仍然是其最热销的设备。最关键的是,这个公司知道如何做才能吸引用户。

除此之外,亚马逊还有能力在不影响产品质量和用户体验的基础上,降低它的Android设备的售价。事实上,除了谷歌和微软,唯一能够与苹果交手的公司也就只有亚马逊了。亚马逊可通过零售业务和电子书产品,在控制产品价格的同时获得可观的收益。这种方法与Retail 101类似,即如果商家能够把消费者关在一个屋子里,消费者最后就不得不花钱买它的产品了。

亚马逊同样有能力应对Android Market所存在的失控局面,亚马逊已经在Android推出了属于自己的应用商店,而且拥有强大的产品推荐功能,可供应高质量的产品,这一点比起谷歌Android Market更占优势。亚马逊通过增加产品曝光率及良好的信誉,优化Android应用产品的销售流程,并从中成功获得收益提成。

亚马逊有能力统治Android市场

撇开科技泡沫不说,环顾周围,竟然没有一个人手持iPad!这可是当今最酷的东西啊!确实,平板电脑是一项重要的最新发明,但是却因为一个16GB的WiFi iPadwcy售价499美元,导致这种最新发明成为了阻碍其称霸市场的障碍。虽然iPad是一个很酷的小工具,但是对于很多消费群体来说,它仍是一个可有可无的小玩意。人们很少会因为一时兴起而购买iPad。相反的,电子书市场却蓬勃发展着,因为售价150至300美元(游戏邦注:像Nook Color这款彩色触屏电子书仅售价249美元)的电子书可以说是作为送礼和个人随身携带的佳品。而Amazon有可能将其平板电脑的价格压低至电子书的价格,并因此大赚一笔。

如果谣言属实,亚马逊的Android智能手机将在这个市场上与三星Galaxy和摩托罗拉Droid展开竞争。如果市面上果真同时出现了两款平板电脑,那么这将是一场售价250美元的7英尺平板电脑设备,以及更加完美的9英寸平板电脑共同与iPad展开的竞争。

亚马逊平板电脑是否会在今年的假期问世?所有的案例都证实了这一猜测,而且整个科技世界都对此拭目以待。对于如此野心勃勃的亚马逊,它的每一步行动都标志着它离成功更走近了一步。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Will Amazon Become the Dominant Player in the Android Ecosystem?

By Dan Rowinski

There is an elephant at the door of the Android ecosystem. Nobody quite wants to look at it or acknowledge the whispers, but Amazon may be set to become the leader in Android devices later this year.

Officially, Amazon has said nothing about creating its own Android devices. There has been talk of a tablet in the works for a while now but its specs and ship date is shrouded in mystery. But Amazon may have bigger ambitions than just a tablet. Rumors have come out today that not only is the online retail company looking at a slate, but an entire family of Android devices. If this happens, will the waves topple the balance of power of players in the Android ecosystem?

Taylor Wimberly at AndroidandMe says he has reliable sources that Amazon is coming with not just one tablet but multiple tablets in varying sizes and at least one smartphone. The impact of Amazon throwing its full weight into the market should not be underestimated. Amazon is the Internet supplier to the masses and the Kindle is still a hot selling device and favored e-reader for a lot of people. This is a company that understands how to get products in peoples hands.

Amazon will not sacrifice quality or user experience and will try to drive the price point on its Android devices as low as possible. Really, if there is any company that can compete with Apple’s vertical iOS ecosystem head-to-head outside of Google and Microsoft, it is Amazon. The company can afford to sell product cheap while looking to make money through its retail store and Kindle publications. Amazon’s approach does not differ all that much from Retail 101 – If you get them in the door, they will eventually spend money. The more eyeballs in the door, the better.

Amazon also has the ability to take on the chaos that is the Android Market. It already the Amazon Appstore for Android and does an infinitely better job of filtering applications it allows there than Google does with the official Android Market. Amazon can streamline Android applications by increasing discoverability and trust while taking a cut of the profits.

Amazon’s Ability To Take Over The Market

Take a step outside of the bubble of tech culture and look around. Wait, why is it that none of these people are carrying iPads? Don’t they know it is the coolest thing to happen … well, ever? I mean, gosh. Really, the fact of the matter is that a new tablet computer is a significant investment. The low-end barrier is the 16GB WiFi iPad at $499. It is a nice tool and a cool toy but still in the non-essential group of consumer gadgets. People do not buy tablets on a whim. The e-reader market is different though. Between $150 and $300 (the Nook Color comes in at $249), e-readers are within the price range for gifts and personal accessories. Amazon could bring the tablet down to that level of price and make a killing.

If the rumors are true, look for one Amazon-branded Android smartphone to compete on the level of the Samsung Galaxy and Motorola Droid. If there are indeed two tablets, one could be a seven inch slate in $250 range while the other would be a full blown nine-plus inches to go head-to-head with the iPad.

Is there an Amazon tablet coming for you holiday festivities? The signs are pointing that way and the rest of the technology world should be on notice. When Amazon makes a move, it does not step lightly.(source:readwriteweb


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