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推荐19种可行的社交游戏营收解决方案

发布时间:2011-05-15 16:37:41 Tags:,,,,,

作者:Azam Khan

说到营收解决方案,其实也就这几种:奖励推广服务、付款和小额付款。每个公司试图将每个方案的优势和价值融合在一个平台上,可到最后他们发现不是每种方案都能发挥其作用,在这方面成功和失败的公司都不乏其数。以下我们将列举几种游戏营收解决方案服务类型:

奖励推广服务公司

提供奖励推广服务的公司拥有特别的奖励推广服务、调查、视频推广奖励、购物奖励以及指定任务等推广方式,用户可以通过完成这些任务来赢取虚拟货币。这些推广奖励主要是针对那些不想直接购买或者不能购买虚拟货币的用户。这些奖励推广服务通常是游戏开发者植入游戏界面的插件,它会让用户在游戏中有种脱节的感觉,因为他们为了赚取虚拟货币而不得不先从游戏中退出,转到第三方平台去完成那些奖励推广的任务。

为了尽量减少这种干扰式行为,不少公司已开始提供一些内置游戏的个性化奖励推广服务组合,以便开发者能将这些奖励推广服务和游戏环境友好融合在一起。这类公司为完整的定制系统集成提供的SML和JSON信息可以为游戏带来150-200%的收入增长。这些公司还打算通过游戏项目的推广和购买虚拟货币上的折扣等方式,为在线玩家提供符合当前游戏情境的特制奖励推广服务。

广告收入的标准分成比例一般是二八开,用户所支付费用的80%归游戏发行商所有,剩下20%则属于推广奖励服务供应商。每个发行商对这些比例的谈判一般基于如用户数量之类的度量基准。许多公司都宣称自己的服务最好,但开发者只有经过测试后,才能发现哪家供应商的eCPMs最为突出。

Tapjoy

Tapjoy在游戏营收解决和分流服务方面是领先者,它主要服务于社交和手机游戏,MMO(大型多人在线游戏)、虚拟世界、社交平台以及其它出售虚拟商品或高级数字内容的发行商。

他们的多种支付方式可让开发者增加付费转化率和产生更多收益,而且其跨平台分流渠道可以为Yahoo、Google、Windows Live以及其它领先的网站带来有效的获取用户和增加黏性的服务。

Tapjoy的特点

tapjoy

tapjoy

它是运用于社交和手机网页平台的推广服务;其智能手机安装获取成本低至0.35美元。

如果是免费应用程序,开发商的每次安装获取成本最少为0.35美元,而如果是付费应用程序,开发商则需支付50%的获取成本。

Super Rewards

Super Rewards

Super Rewards

Super Rewards是由AdKnowledge推出的服务,该公司是为在线游戏和社交网络提供营收解决方案思路的领先者,它的“综合推广服务”(offer wall)为几百万的全球网站和社交网络用户带来了有高度针对性的奖励性广告。该平台在支持用户通过注册免费产品或奖励推广试用来挣取虚拟货币,同时也为开发商争取最大化收益。

Super Rewards的特点

Super Rewards为游戏开发商提供了包括综合推广服务,游戏里的覆盖宣传以及推广奖励旗帜广告等;它与Adknowledge的关系也意味着开发商可以由此获得更多广告资源。

Boomerang Networks

Boomerang Networks

Boomerang Networks

Boomerang Networks是新一时代的数字商品营收和CPA奖励推广服务的先锋。该团队在电子商务、社交网络、在线游戏以及支付系统等方面拥有丰富经验,其总部在美国加州的旧金山。

Boomerang Networks是唯一通过绑定社交反馈、用户评论以及用户喜好来优化广告匹配算法的营收解决方案,这确保开发商的用户所体验的是高水准的奖励推广服务。

Boomerang Networks的特点

拥有多种语言广告翻译的国际奖励推广服务资源;支持用户对奖励推广服务进行排名和发表评论。

Sometrics

Sometrics

Sometrics

该公司2007创建于加州的El Segundo,运用行业最先进的游戏内置付款功能、优化平台和用户数字商品商场,帮助在线游戏发行商通过虚拟货币成功创造收益。

借助Sometrics,游戏发行商获得了新的收益,从而巩固了现有的付款方式并提高了付费用户转化率,其合作伙伴包括Playdom、Nexon America、PopCap、Bigpoint、IMVU等知名在线游戏公司。

Sometrics的特点

可支持来自多家公司(例如Super Rewards)的奖励推广服务,并结合了用户锁定的办法,这样用户只能从一个供应商那看到一个奖励推广服务墙,避免为2个不同的奖励推广服务供应商填写相同的内容,从而优化当前市场上的付款方式;其每个主要合作伙伴的e-CPM值超过700美元;支持用户在线聊天功能。

Ultrawall

ultrawall

ultrawall

其奖励推广服务产品得益于其母公司Epic Media Group的强大广告资源(游戏邦注:Epic Media Group可提供可跨多个社交营收服务平台的直接回馈广告网络资源)。背靠一家拥有大量广告商关系的企业意味着Ultrawall可以带来高端的品牌奖励推广服务。结合优化技术和有创造性的直接支付解决方案,UltraWall将为游戏发行商提供促进虚拟经济发展,通过用户创造更多收益的坚实基础。

Ultrawall的特点

直接的品牌连襟优势意味着更乐观的回报。

Sponsorpay

Sponsorpay

Sponsorpay

Sponsorpay是欧洲在线游戏、社交应用、虚拟世界和社交网络的虚拟货币营收解决方案的行业佼佼者。

Sponsorpay的特点

在欧洲市场的服务覆盖率最高,在其被Gratispay收购后更是如此。

gWallet

gwallet

gwallet

用户在Facebook等社交媒体网站上的投入时间日益剧增,这为品牌广告商和社交媒介应用的开发商创造了一个巨大的商机。

它的主要使命是为广告商和开发商牵线搭桥,并在适当时机为他们引来正确的目标用户。他们在Facebook和其它平台上为广告商在游戏和应用方面提供了很多匹配广告的机会。而针对于游戏开发商,他们则运用如视频(gWallet开发)等创意模式推荐品牌广告奖励服务。

gWallet的特点

更关注Facebook之外的领域;有创意的奖励推广服务模式和高质量的品牌合作关系。

Trial Pay

trialpay

trialpay

TrialPay通过在每个购买环节向在线用户展示相关的推广信息,以此为开发商赚取更多利润。TrialPay四年前就已经在交易营销领域处于领先地位,它的服务对象超过7000万用户和1万个商家和发行商,其中包含闻名世界的软件和休闲、社交游戏品牌。

TrialPay的多样付款方式和系统拥有3项美国专利,致力于在行业内建立统一的质量标准和并保证信息透明度,是唯一被美国商业改善局(Better Business Bureau)连续几年评为A+等级的独立营收推广方案平台。

TrialPay的特点

高质量的奖励推广服务以及强大的品牌合作关系;长期的行业经验;被指定为Facebook Credits的营收推广方案的官方供应商;拥有一个让开发商根据玩家的游戏行为投放匹配广告服务的产品DealSpot。

Peanut Labs

Peanut Labs

Peanut Labs

Peanut Labs是一家在过去3年里在社交媒介市场研究里领先的技术创新公司。创立于2007年,CEO是Ali Moiz,总裁是Murtaza Hussain,首席运营官是Noman Ali,首席技术官是Prosper Nwankpa,Peanut Labs通过在领先的网络及应用里嵌入调查,以此方便其它公司收集有价值的市场调查信息。

Peanut Labs的特点

领先于市场调查服务领域;目标明确的奖励推广服务方案。

Gambit

Gambit

Gambit

2007年,Gambit Labs的创始人开始开发在线游戏,后来拥有700万用户。他们自己也曾遇到营收解决方案的问题,所以创造了一个帮助用户支付游戏费用的工具,后来发现自己的用户也很喜欢这种工具。所以Gambit Labs把它推荐给更多合作伙伴,游戏开发商和他们的用户也开始使用该工具——这就是Gambit Labs的由来。

Gambit的特点

拥有许多奖励推广服务方案。

DoubleDing

DoubleDing是社交网络里营收解决方案的领先者。他们帮助在线应用和游戏发行商将虚拟货币转换成真实收益。通过吸引客户把高质量的奖励推广方案转换成游戏积分或虚拟财富,帮助广告商和游戏开发商达到“一箭双雕”的效果——提高在线用户的满意度和引进源源不断的收益。

DoubleDing优先挑选口碑佳的广告商,锁定数千万本土和国际社交网络用户,能够与多个社交平台无缝兼容。与DoubleDing合作意味着获得宠大的忠实用户基础以及高级的RPM。

DoubleDing的特点

其奖励推广方案网络聚集了众多富有声誉的广告商。

TokenAds

TokenAds是一个为基于在线虚拟货币的游戏、MMO游戏、社区和社交应用提供广告服务的微交易平台。该平台支持用户通过参与顶级的本地品牌和赞助商活动来赚得游戏虚拟货币。

TokenAds的特点

TokenAds

TokenAds

可针对欧洲、中东、拉美、澳洲和亚洲提供本土化广告服务。

SupersonicAds

SupersonicAds

SupersonicAds

SupersonicAds是为在线游戏、虚拟世界和社交网络提供国际虚拟货币营收方案的国际领先者。该公司的定制化、即插即用的支付平台支持用户通过完成定向的奖励推广任务、观看广告视频和参与品牌互动来免费赚取虚拟货币的机会。它的交易和奖励推广方案等方面均保持信息透明度。其服务覆盖全球200多个国家和地区,可助发行商实现最高效的CPM。公司总部在英国伦敦,并在美国和以色列设有分支机构。

SupersonicAds的特点

最擅长处理国际虚拟货币营收业务,在手机营收解决方案平台也很有影响力。

AppDog

AppDog

AppDog

AppDog是一个锁定Facebook和iPhone社交游戏发行商的虚拟货币创收平台。用户通过安装并运行AppDog的iPhone应用,就可以获取虚拟货币奖励。iPhone应用开发者可以通过AppDog的自助服务端口,通过安装奖励(pay-per-install)模式推广自己的应用。

AppDog的特点

具有提供网页和手机平台营收解决方案的能力。

支付服务供应商

支付服务供应商支持用户在游戏里购买虚拟货币。这些交易可通过奖励推广服务(游戏邦注:许多奖励推广服务可根据不同用户的消费习惯、地理位置提供多种支付选项)和游戏进程中实现。有些支付解决方案不一定是提供奖励推广服务的公司产品,它可以是白标签产品。

它有可供用户选择的多种付款方式,包括PayPal、Credt Card还有手机支付选项。选择一个覆盖大多数国家的奖励推广服务很关键,因为这意味着发行商或开发商有望接触更大范围的用户。

大多数直接支付解决方案的成本费用并不高,大概占所有交易金额的5%。

Paypal

Paypal

Paypal

Paypal是快速、安全的在线收款和支付平台。该服务支持会员无需透露自身财务信息而直接汇钱,可灵活使用账户余额、银行账户、信用卡和促销资金支付费用。在全球190个市场拥有超过8700万活跃用户帐号,支持使用24币进行交易。PayPal是eBay旗下公司,它由3个领先的在线支付服务构成:PayPal全球支付服务、Payflow Gateway和Bill Me Later。该公司的开放支付平台——PayPal X支持开发者在多个平台和设备上创建新型支付应用。

Paypal的特点

是在线支付领域发展时间最长的公司之一。

费用

PayPal很快就要发布一个针对数字商品市场的支付解决方案,只收取5%交易费用,每笔12美元以下的交易还需另加5美分的手续费,该公司称它的收费比数字商品领域普通的支付流程手续费更低廉。

Allopass

Allopass

Allopass

Allopass创立于2001年,是全球领先的数字商品和服务支付解决方案供应商。每月处理800多万笔交易,服务范围覆盖55个国家,提供付费短信、手机话费、Hipay ewallet、以及Prepaid Cards、ISP billing、Cash payments、Bank Transfer等支付服务。

Allopass的特点

在欧洲市场很有影响力;提供手机和短信服务支付服务;安全的交易模式。

费用

不同类型的佣金。

Boku

Boku

Boku

Boku支持手机用户轻松为网络数字商品和社交体验付费。该服务侧重于可信度和安全性,其目标是将等同于银行安全系数级别的技术和移动用户相结合,为用户、发行商以及电信运营商创造一个可信任、可行、易进入的市场。BOKU总部在旧金山,并在欧洲、亚洲和拉美设有办事处,在全球拥有20多亿用户,由硅谷企业家和风险投资机构Benchmark Capital、Index Ventures以及Khosla Ventures出资成立。

Boku的特点

它是覆盖全球最多国家的支付服务。

费用

约占每笔交易额的5%。

Zong

Zong

Zong

Zong是业内领先的数字商品和服务发行商移动支付平台。它的无障碍支付体验更易将潜在用户转化为消费者,其付费用户转化率比传统支付手段高10倍。Zong与全球多家移动网络运营商建立了直接联系,可提供具有高效网络连接和高服务质量的安全支付解决方案。 Zong是Facebook Credits的移动支付服务供应商,并且与Gaia Online、IMVU和Playdom等多家知名公司保持合作关系。

Zong的特点

它是通过Facebook认证的Facebook Credits销售渠道;与将近50个国家的220家运营商保持着密切联系。

费用

约占每笔交易金额的5%。

Fortumo

fortumo

fortumo

Fortumo创建于2007年,在爱沙尼亚的塔尔图以及美国加州的森尼维尔设有办事处,为从事在线游戏、社交网络和手机应用的网络企业家和应用开发商提供便捷的移动支付平台。在2009年,Mobile Monday授予Fortumo为世界20家移动新兴企业之一,TechCrunch把Fortumo列入欧洲前100个最有趣新企业名单中。

Fortumo的特点

侧重于处理中小规模的业务。

费用

约占每笔交易金额的5%。(游戏邦注:本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

20 Essential Social Game Monetization Tools That Every Game Should Use

By Azam Khan

When it comes to monetization, there are few different types of players in the space such as offer, payment and micropayment solution providers. Each company brings its own talents and value add to the table but in the end there’s not enough room for all the players. Many companies will fail or consolidate in this space. The following is a list of most of the players in the monetization arena and please let us know in the comments below names of companies we may have left out.

Offer companies

Offer companies have special offers, surveys, video offers, shopping rewards and tasks that users can do in order to earn virtual currency. These types of offers best relate to those users who do not want to purchase virtual currency directly or are unable to do so. These offers are usually packaged in a branded i-frame that game developers can plug-in to their game, although this does create a disjointed experience for the user as they have to leave the game to a third party in order to earn virtual currency.

To minimize this disruptive practice, offer companies have begun providing in-game integrations of offers with customized looks that allow developers to blend them nicely within their game’s environment. Companies offer XML and JSON feeds for complete custom integration capabilities that can lead to a 150-200% increase in revenues. Companies are also looking to target online players with specific offers within the context of the game, through the promotion of game items and discounts on buying virtual currency.

The standard cut is 80-20, 80 percent of the users’ price paid goes to the publisher and 20 percent goes to the offer provider. These rates are always negotiated on a per publisher basis based on metrics such as volume. Many claim to be the best at what they do but everything should be tested. A/B testing allows developers to find out which provider has the best eCPMs. In the end all companies are competing for the same top affiliates and publishers as well as offers.

TapJoy

Tapjoy is the leader in monetization and distribution services for social and mobile gaming applications, MMOs, virtual worlds, social platforms and other publishers selling virtual goods or premium digital assets.

Our alternative payment solutions enable developers to increase payment conversions and generate incremental revenue, while our cross-platform distribution channel delivers cost-effective user acquisition and re-engagement services across Yahoo, Google, Windows Live and other leading web sites and containers.

What sets them apart

Distribution on social and mobile web platforms; lowest pay per install acquisition for smart phones starting at $0.35.

Developers pay per install starting at $0.35 for free apps and 50 percent of the cost for paid apps.

Super Rewards

Super Rewards, owned by AdKnowledge, is a leading provider of monetization solutions for online games and social networks. The Super Rewards “offer wall” delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers.

What sets them apart

Super Rewards offers plenty of options for developers including an offer wall, in-game overlays, and an offer banner; relation with AdKnowledge might also mean access to a larger inventory.

Boomerang Networks

Boomerang Networks is pioneering the next generation of digital goods monetization and CPA offers. Our team has extensive experience inn eCommerce, social networking, online gaming, and payment systems. Boomerang Networks’ headquarter is located in San Francisco, CA.

Boomerang Networks is the only monetization platform to incorporate social feedback, user reviews and audience preferences to optimize our proprietary ad targeting algorithms. This ensures that your users are served the most relevant offers available for a high quality user experience

What sets them apart

Great international offer inventory with multi-lingual ad translation; users can rate and review offers.

Sometrics

Founded in 2007 and based in El Segundo, Calif., Sometrics helps publishers monetize online games through virtual currency with the industry’s most advanced in-game payment and optimization platform and consumer digital goods marketplace.

With Sometrics, game publishers gain a new revenue source that enhances existing payment methods and increases conversions among paying users. Partners span many genres of online gaming, with top names like Playdom, Nexon America, PopCap, Bigpoint, IMVU and more.

What sets them apart

Enhance existing payment methods by allowing multi-variate testing of offer walls from diff. companies such as Super Rewards with user lock-in so a user only sees a wall from one provider and hence avoids filling out the same offer from 2 different offer providers; High e-CPM’s over $700 for major partners; live chat support for users.

Ultrawall

tmpSocial’s offerwall product is powered by thousands of direct offers from our parent company, Epic Media Group – the largest brand and direct response ad network powering offers across every social monetization platform. Having an established organization with massive advertiser reach means we can deliver top-tier brand offers at the highest payouts in the industry. Combined with our optimization technology and innovative direct payment solutions UltraWall will provide a solid base for growing your virtual economy and monetizing user.

What sets them apart

Direct brand relations that equal better pay outs.

Sponsorpay

SponsorPay is the European market leader in the field of virtual currency monetization for online games, social apps, virtual worlds and social networks.

What sets them apart

Largest reach in Europe especially because of Gratispay acquisition.

gWallet

Consumers are spending an increasing amount of time on social media sites like Facebook, creating a huge opportunity for both brand advertisers and social media application developers.

Our mission is to link advertisers and developers and help them reach the right consumers at the right time. For advertisers, we provide targeted advertising opportunities across a wide range of games and applications on Facebook and other platforms. For game developers, we deliver ads and offers from top brands using new and innovative formats such as video, which gWallet pioneered.

What sets them apart

Focus is mostly outside of Facebook; innovative offerings and high quality brand relations.

Trial Pay

TrialPay makes developers more money by presenting their online consumers with relevant promotions at every stage of the purchase process. TrialPay pioneered the transactional marketing model more than four years ago and has served over 70 million users and 10,000 merchants and publishers, including many of the world’s most well-known software and casual and social gaming brands. TrialPay was recently granted three U.S. patents for its unique methods and systems for alternative payments.

A vocal advocate for quality standards and transparency in the industry, TrialPay is the only independent monetization platform that has consistently upheld an A+ rating from the Better Business Bureau.

What sets them apart

High quality offers and strong brand relations; Long term experience in the space; Chosen as one of the official offer providers to work with Facebook Credits; Have a product called DealSpot that lets developers target players with specific offers based on in-game performance.

Peanut Labs

Peanut Labs is an innovative technology company that has been leading the way in social media market research for the past 3 years. Founded in 2007 by Chief Executive Officer Ali Moiz, President Murtaza Hussain, Chief Operating Officer Noman Ali and Chief Technology Officer Prosper Nwankpa, Peanut Labs enables companies to gather quality data for market research by embedding surveys into leading networks and applications.

What sets them apart

Market leader in providing surveys; clean offers.

Gambit

In 2007, the founders of Gambit Labs began building online games, eventually reaching over 7 million users. We had the same problem you have…making money. So we built all the tools we needed to help users pay for our games. Our users loved it. We loved it. So we thought we’d allow a few friends to use it. Surprisingly (even to us), the developers and their users liked it too. And Gambit was born.

What sets them apart

Lots of offers.

DoubleDing

DoubleDing is a leader in social network monetization. We turn virtual currencies into real dollars for publishers of online applications and games. By engaging consumers with targeted, high quality offers in exchange for points or virtual wealth, we help you achieve a twofold advantage: increased customer satisfaction and an ongoing, lucrative revenue stream.

Our offers are carefully selected among the most reputable and well branded advertisers, targeted to millions of local and international social network users, and seamlessly integrated across multiple platforms. As a result, a partnership with DoubleDing yields a strong loyal customer base and the highest RPMs around.

What sets them apart

Reputable advertisers on their offer network.

TokenAds

The TokenAds solution is an ad-based micro payment platform for online credit based games, MMOs, communities and social applications. The platform allows users to earn in-game credits by engaging with top tier local brands and sponsors.

What sets them apart

Localized ads for international regions like Europe, Middle East, Latin America, Australia and Asia

SupersonicAds

SupersonicAds is the International leader in International virtual currency monetization for online games, virtual worlds and social networks. The company’s customizable, plug and play payment platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with leading brands. The platform provides complete transparency into every user, transaction and offer and visibility into the offer inventory. With the widest offer coverage in over 200 countries in Europe, Asia and Latin America, the company helps publishers achieve the industry’s highest effective CPMs. The company is headquartered in London, UK, with satellite offices in the US and Israel.

What sets them apart

Great for international monetization; offer a mobile monetization platform as well.

AppDog

AppDog is a virtual currency monetization platform for publishers of social games on Facebook and the iPhone. With the AppDog iPhone app, users are awarded virtual currency when they install and run one of our featured iPhone apps. Developers of iPhone apps can promote their apps with us on a pay-per-install basis through our self-serve portal.

What sets them apart

Offer both web and mobile monetization capabilities

Payment Service Providers

Payment providers give users the ability to purchase virtual currency from within the game. These transactions can take place through offer walls (most offer walls have a variety of payment options for different users with varying purchasing habits and geographic locations) and can also take place in-game. Some of these payment solutions can also come white label, unlike the branded approach of offer companies.

Its important to have various payment options available to your users. Most payment options come with PayPal and Credit Card options, as well as mobile options.

Picking the ones that offer coverage in the most countries is important so you can monetize a wider user base.

Most direct payment methods are slightly complex to break-down in terms of costs but generally they take a 5 percent cut of all transactions.

Paypal

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 87 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company and is made up of three leading online payment services: the PayPal global payment service, the Payflow Gateway and Bill Me Later. The company’s open payment platform, PayPal X, allows developers to build innovative payment applications on multiple platforms and devices.

What sets them apart

One of the longest players in the industry that revolutionized the online payment space.

Cost

Paypal’s soon to be launched new solution’s fee structure will take a cut of 5 percent plus 5 cents for digital goods and content purchases under $12, which the company claims is “lower than the fees typically charged by payment processors in the digital goods industry.”

Allopass

Founded in 2001, Allopass is a leading global payments provider for digital goods and services. Processing over 8 million transactions a month, Allopass covers 55 countries and offers a comprehensive payments wall including Premium SMS, Phone billing, the innovative Hipay ewallet and local solutions such as Prepaid Cards, ISP billing, Cash payments, Bank Transfer, etc.

What sets them apart

Strong in Europe; provide pay by phone and SMS services; secure transactions.

Cost

Variable commissions

Boku

BOKU is creating the standard for online payments using your mobile phone, making it easy to pay for digital goods and social experiences across the web. With a strong focus on reliability and security, BOKU’s goal is to bring bank-grade payments technology and mobile users together on the web, creating a trusted, viable and accessible market for consumers, publishers and carriers alike. Based in San Francisco with offices in Europe, Asia and Latin America, BOKU reaches over 2 billion consumers worldwide, and is funded by leading Silicon Valley entrepreneurs and venture capitalists Benchmark Capital, Index Ventures and Khosla Ventures.

What sets them apart

Largest international reach in terms of countries covered

Cost

Roughly 5 percent of every transaction

Zong

Zong is the leading mobile payments platform for sellers of digital goods and services. Its frictionless payment experience converts shoppers into buyers at rates up to 10 times greater than traditional payment methods. Zong leverages direct connections with mobile network operators around the world to provide a secure payment solution with unrivaled connectivity and service quality. Zong is the mobile payment provider for Facebook Credits and also works with hundreds of leading destination sites, such as Gaia Online, IMVU and Playdom.

What sets them apart

Approved by Facebook as a way to purchase fb credits; relations with 220 carriers in close to 50 countries

Cost

Roughly 5 percent of every transaction

Fortumo

Fortumo Ltd, founded in 2007 with offices in Europe (Tartu, Estonia) and US (Sunnyvale, California), provides a simple mobile payment platform for internet entrepreneurs and app developers to monetize online games, social networks and mobile applications. In 2009, Mobile Monday awarded Fortumo as one of the TOP20 mobile startups in the world and TechCrunch features Fortumo in its list of the TOP100 most interesting startups in Europe.

What sets them apart

Fast turn around on account activation; focus on small to medium sized businesses as well

Cost

Roughly 5 percent of every transaction(source:socialtimes


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