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游戏开发者应更加重视“鲸鱼”玩家的需求

发布时间:2011-05-14 12:38:03 Tags:,,,

作者:Art Green

除了重复观察每款游戏的月活跃用户数量,游戏开发者应该更多地关注于每款游戏所能吸引的“鲸鱼”玩家的数量。而在这里,“鲸鱼”并不是指每一位玩家的重量,而是表示他们在每款社交游戏上的花费。根据Inside Social Games,“鲸鱼”是指那些每年花费超过1000美元购买游戏虚拟商品的玩家们。

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因为很多“鲸鱼”玩家对社交游戏并不感兴趣,所以如何吸引这些玩家就成为游戏开发者们必须重视的一个问题了。Inside Social Games的相关报告指出,一旦“鲸鱼”玩家热衷于某款游戏,他们将只会忠实于这款游戏,因此会将所有的虚拟货币“投资”于该游戏中。

number of games on which a player spends more than $ 25

number of games on which a player spends more than $ 25

根据以上表格(游戏邦注:该表格为2010年数据),我们能够很容易发现,比起同时投资于多款游戏,绝大部分玩家会在同一款游戏上消费25美元以上。

什么样的玩家属于“鲸鱼”玩家?Inside Social Games表示,“‘鲸鱼’玩家并不是按照同等比例来自于不同的地区。游戏玩家可以从性别,年龄和游戏倾向做进一步的划分。就像比起男性,女性更热衷于在社交游戏上投资,而25岁以下的玩家才是游戏高消费群体的主力军。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Social Game “Whales” Important For Game Developers

By Art Green

Increasingly, there appears to be some evidence that instead of simply looking at the monthly active user list of a social game, you should increasingly look at how many “whales” the game can attract to it. By whales, we’re not referring to anyone’s weight here–we’re talking about the amount of money these players spend in a social game. According to Inside Social Games, whales are defined as those that spend over $1000 in virtual goods per year.

These people are pretty rare in social gaming, so attracting them is key. A report by Inside Social Games has shown that once whales have landed in a particular game, they tend to stick with that game alone–therefore spending all of their virtual good money in that game:

As you can see, the amount of people that spend more than $25 in more than one game is not all that significant compared to those that simply pay up in one title.

Who are these whales? “Whales don’t come from all regions in equal proportions. Further divisions between users depend on sex, age and playing habits. A greater percentage of women spend on social games than do men; the proportion of top spenders also skews toward players under 25 years old,” reports Inside Social Games.(source:friskymongoose


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