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调查称苹果品牌价值居全球之首 共达1533亿美元

发布时间:2011-05-10 09:41:14 Tags:,,,

据Millward Brown最新调查结果显示,苹果已取代四年称雄各大品牌之首的谷歌,成为全球最有价值的品牌。

这份BrandZ报告指出,苹果这家日益重视游戏业务的公司目前身价已达1553亿美元,比去年增长了84%。与此同时,正向网页及手机相关的游戏领域发力的谷歌目前身价是1115亿美元,同比去年下降了2%。

苹果在去年的巨大成就应归功于iPhone 4和iPad的问世(游戏邦注:自iPhone 4去年登台以来,iPhone总销量已增长了两倍,iPad的销量也在飞速上升)。

在该报告最有价值的前五大品牌中,有四个品牌来自科技领域,只有排名第四的麦当劳是唯一的非科技品牌。

该报告还显示,Facebook是去年品牌增值最快的企业,并首次进入BrandZ的前100强品牌榜单,目前位列第35名,品牌价值的增长率达到246%。

以下是BranxZ的前10强品牌名单:

1.苹果:1533亿美元,增长84%

2.谷歌:1115亿美元,下降2%

3.IBM:1008亿美元,增长17%

4.麦当劳:810亿美元,增长23%

5.微软:782亿美元,增长2%

6.可口可乐:738亿美元,增长8%

7.AT&T:699亿美元,保持不变

8.万宝路:675亿美元,增长18%

9.中国移动:573亿美元,增长9%

10.美国通用电气:503亿美元,增长12%。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

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Report: Apple Is World’s Most Valuable Brand, Facebook Fastest Riser

Apple has overtaken Google as the world’s most valuable brand, ending the search-engine giant’s four year run at the top, according to a research study by Millward Brown.

The BrandZ report shows that the iPhone creator and increasingly game-focused company is now valued at $153.3 billion, an increase of 84 percent over last year.

Meanwhile, Google, which also is increasing its game-related efforts on the web and mobile, was valued at $111.5 billion, down 2 percent year-over-year.

Apple’s success in the last year can be attributed to the release of the iPhone 4 and the iPad. Overall iPhone sales have more than doubled since the iPhone 4′s release last year, while iPad sales accelerated significantly.

Of the top five most valuable brands in the report, four are technology brands, with McDonald’s the only non-technology brand at number four.

The research report also notes that Facebook, which continues to build out its social network gaming infrastructure, was the top riser of the last year, entering the BrandZ top 100 chart for the first time at number 35, with a 246 percent increase in brand value.

Here is BrandZ’s top ten list of most valuable global brands in full:

1. Apple – $153.3 billion – 84 percent increase

2. Google – $111.5 billion – 2 percent decrease

3. IBM – $100.8 billion – 17 percent increase

4. McDonald’s – $81.0 billion – 23 percent increase

5. Microsoft – $78.2 billion – 2 percent increase

6. Coca Cola – $73.8 billion – 8 percent increase

7. AT&T – $69.9 billion – no change

8. Marlboro – $67.5 billion – 18 percent increase

9. China Mobile – $57.3 billion – 9 percent increase

10. GE – $50.3 billion – 12 percent increase(source:gamasutra


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