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每日观察:智能手机市场及Chillingo新作等消息(5.6)

发布时间:2011-05-06 18:37:36 Tags:,,,

1)芬兰手机游戏开发商RedLynx日前宣布将与英国发行商Chillingo合作,发布其备受好评但市场表现平平的赛车游戏《DrawRace 2: Racing Evolved》,预计该游戏将于5月或6月登陆iPhone和iPad平台。该游戏下载量虽然也超过100万次(多为免费版本)但收益乏善可陈。

据称RedLynx之前曾与另一家公司Miniclip共同成功在App Store发布了《Monster Trucks Nitro》游戏,虽然该游戏广受赞誉,但显然并没有受到美国iOS游戏玩家的欢迎。所以该公司决定借助Chillingo的市场营销资源和推广力量扭转颓势。

DrawRace 2: Racing Evolved

DrawRace 2: Racing Evolved

2)据Canalys的最新报告显示,谷歌Android在2011年第一季度的智能手机市场份额最占优势,其比例达到35%,手机出货量为3570万部,而2010年第四季度的手机出货量为3330万部。

该报告指出,今年第一季度全球智能手机出货量增长了83%,共达1.01亿部。三星bada的市场表现超过Windows Phone,其手机出货量接近350万部,而后者出货量仅100多万部。不过居于首位的仍然是诺基亚这个手机设备之王,第一季度出货量达到2420万部,同比去年增长13%。

worldwide smartphone market

worldwide smartphone market

3)据市场调研公司IDC最新报告显示,今年第一季度全球智能手机出货量将近1亿部,比去年同期增长了80%,去年第一季度的手机出货量为5500万部。诺基亚仍是市场销售冠军,苹果则居于次席。排在两者之后的依次是RIM、三星和HTC。但诺基亚和RIM的市场份额都出现了下滑趋势,前者从去年的39%下降至24%,RIM从原来的19%减至14%。

idc_chart

idc_chart

4)由Develop网站举办的2011年游戏开发领域杰出大奖(The 2011 Develop Industry Excellence Awards)将于7月20日在英国布赖顿举办,现在共有95家公司和28款不同游戏角逐该大会奖项。《愤怒的小鸟》开发商Rovio获得“最佳独立工作室”和“最佳掌上游戏工作室”等多个奖项的提名,其他参与评比的公司还包括Ideaworks、Mobile Pie和Natural Motion。

5)EA公布的2011财报显示,截止2011年3月31日,EA Mobile在该财年的总销售额为2.3亿美元,比2010年的2.12亿美元增长了8.5%。值得注意的是,EA Mobile部门在该财年第四季度的营收是7000万美元,同比去年增长了27%。而在6个月之前,EA Mobile的营收首次下滑,当时正处于从Java和Brew到智能手机平台的转型时期。

EA Mobie在复活节期间,共有15款游戏位列iPhone平台付费游戏的前25名,该财年第四季度在iOS项目上的收益,也比去年同期增长了100%以上。

6)由GetJar和ME网站联合举办的MoMinis Studios跨平台游戏开发大赛正式启动,该活动要求参赛开发者使用MoMinis Studios这款可解决平台分裂问题的RAD(快速应用开发)工具创建游戏。参赛者必须在6月20日前提交游戏创意的视频说明,并于7月10日前提交游戏最终参赛稿件以及MoMinis游戏原文件。该大赛将于7月12日宣布入围者名单,并于7月18日公布最终获奖游戏名单。大赛冠军将获得1万美元奖金,外加与GetJar的推广合作机会,亚军奖金是3000美元,季军是2000美元。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

1)RedLynx partners with Chillingo for DrawRace 2′s iOS release

Demonstrating the potential power of publishers, and the reason EA bought Chillingo, highly regarded Finnish developer RedLynx has signed up with the UK publisher for its new game.

DrawRace 2: Racing Evolved, the sequel to the critically acclaimed but commercially underperforming DrawRace (despite its million downloads – mainly free) will be released by Chillingo on iPhone and iPad, due in May/June.

The new game in the finger drawing race series will expand on features with new cars, car types, tracks, turbo controls, and a career mode.

“We’re proud to partner with RedLynx to bring this exciting next generation title to the Apple App Store,” explains Chris Byatte, co-general manager of Chillingo.

“DrawRace 2: Racing Evolved delivers an unparalleled racing experience to the iOS platform with its amazing new features that bring out the natural competitiveness in players as they speed their way to the finish line.”

RedLynx has successfully published its Monster Trucks Nitro franchise – co-owned with Miniclip – on the Apple App Store, but despite excellent reviews DrawRace didn’t catch the imagination of US iOS gamers, something RedLynx hopes to improve thanks to Chillingo’s marketing and promotion muscle.(source:pocketgamer

2)Canalys reckons Q1 2011 smartphone sales grew 83% to 101 million

Having charged to the front of the pack last quarter, Canalys reports Android managed to stretch its lead over its rivals in Q1 2011.

Based on the company’s latest figures, Google’s platform now holds a 35 percent share of the global smartphone market, having shipped a total of 35.7 million Android handsets across the quarter.

That’s up from the 33.3 million Canalys thinks were sold in Q4 2010.

Manufacturing might

Google’s growth has, in turn, impacted on the market as a whole, with total smartphone shipments across platforms up by 83 percent, hitting 101 million units.

However, while Google will receive most of the plaudits for Android’s acceleration, Canalys claims much of the leg work is actually being done by OEMs.

“HTC, Samsung, LG, Motorola and Sony Ericsson drove Android shipments in the first quarter, with each vendor shipping well over 3 million devices,” said principle analyst Pete Cunningham.

“Samsung also shipped nearly 3.5 million bada operating system-based smart phones, outperforming total shipments of Windows Phone devices by more than a million units.

“Samsung’s own operating system development, combined with the branding and investment in its Wave smart phones at mid-tier prices, has led to good uptake in developed markets, such as France, the UK and Germany.”

Never underestimate Nokia

Microsoft will be hoping that Nokia – which remains the world’s largest smartphone manufacturer according to Canalys – can give Windows Phone 7 the kind of boost it will need to surpass the likes of bada in 2012.

In its current guise, the Finnish firm remained ahead of Apple, RIM, Samsung and HTC (in that order) in Q1 2011, shipping 24.2 million units to retail – up 13 percent year-on-year.(source:pocketgamer

3)According to a new report from research firm IDC, the worldwide shipment of smartphones has increased almost 80 percent when comparing the first quarter of 2011 with the same quarter in 2010.

Vendors have shipped a total of almost 100 million units in Q1 of this year, nearly double from 55 million units in the same quarter last year. And, now Apple sits in second place just behind Nokia on the list of top five smartphone vendors in the world.

Following after Nokia and Apple are RIM, Samsung, and HTC. The percentage growth among the top five smartphone vendors varies greatly. The market shares of both Nokia and RIM have dropped since the previous year, from 39 percent to 24 percent and from 19 percent to 14 percent, respectively. (source:slashgear

4)Rovio up for three gongs at the 2011 Develop Awards

Angry Birds developer flying the flag for mobile at prestigious industry showcase.

The 2011 Develop Industry Excellence Awards, hosted by ME’s sister title Develop, takes place at the Hilton Metropole Hotel, Brighton on July 20th.

This year there are 95 firms in total in the running from nine different countries, with 28 different games represented.

Rovio must be among the favourites, given its astonishing 12 months. It’s up for ‘best use of a licence or IP’, ‘best indie studio’ and ‘best handheld studio’.

Other mobile representatives in the running for an award include Ideaworks, Mobile Pie and Natural Motion.(source:mobile-ent

5)EA Mobile sees Q4 sales jump 27% as FY11 revenues reach $230 million

EA (NASDAQ: ERTS) has announced its preliminary FY11 financials, which reveal EA Mobile’s sales were $230 million for the 12 months ending March 2011.

This is growth of 8.5 percent compared to the $212 million it recorded in 2010.

More impressive however is the division’s $70 million of revenue booked during Q4, the first three months of 2011.

This is up 27 percent year-on-year, or 19 percent compared to the previous sequential Christmas period.

Indeed, six months ago, EA Mobile’s revenues declined for the first time, suggesting it was struggling to deal with the transition from Java and Brew to smartphones.

Market leader

What’s also notable about EA Mobile’s Q4 revenue is that it would have been the first complete period including sales from Chillingo, which was bought in late October.

EA Mobile also released big iOS titles such as Dead Space during the period, as well as holding many of its now regular 99c Apple App Store sales.

It pointed out it had 15 of the top 25 paid games on the iPhone Easter Weekend, while revenue from iOS devices in Q4 increased by more than 100 percent year-on-year.(source:pocketgamer

6)MoMinis launches $15,000 developer contest

Cross-platform games platform firm starts search for games partners.

The competition, launched in tandem with ME and GetJar, will offer $15,000 in total prizes plus a distribution deal for the winner.

It’s all designed to build the base of games created using the MoMinis Studio. This is a free development engine pitched at developers in the Flash, PC and mobile spaces.

MoMinis Studio is a RAD (rapid application development) tool that addresses fragmentation problems. Games developed using the platform instantly operate on hundreds of devices across multiple platforms such as Android, Blackberry, Symbian and J2ME.

And the solution also has a distribution component, with a network of partners such NTT DoCoMo Verizon, Telefonica, Orange, Turkcell and Vodafone.

The contest will consist of a rough draft and a final draft submission stage.

Entrants should explain the concept of their game or show it in action in a video and submit it by June 20th.

All final drafts must be submitted in .mom files (MoMinis original game files) by July 10th.

Finalists will be announced on July 12th and the winning games will be announced on July 18th.

Prizes are as follows:

•  One first place prize winner will receive $10,000 USD and a promotional deal with GetJar

•  One second place prize winner will receive $3,000

•  One third place prize winner will receive $2,000(source:mobile-ent


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