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人物专访:Arkadium总裁介绍Facebook涂鸦墙游戏创意

发布时间:2011-05-06 10:36:09 Tags:,,,

Arkadium Stadium是一个有趣的Facebook小游戏套件,除了让玩家在应用中体验游戏之外,还支持他们在自己的涂鸦墙上玩游戏。Arkadium公司总裁及联合创始人Jessica Rovello在最近的媒体采访中介绍了这种“涂鸦墙游戏”,并解释了他为何认为这种创意将成为极大影响Facebook游戏领域的原因。以下是游戏邦编译的访谈内容:

Arkadium Stadium

Arkadium Stadium

为何认为Facebook涂鸦墙是一个理想的游戏平台?

关于Facebook游戏不够社交化的说法已经流传了好几年,我们认为可以通过直接将游戏“贴”到涂鸦墙这种方法来解决这一难题。用户通过直接在自己的墙上玩游戏、发表评论、与好友分享,可以更好地增加社交体验,这是一种很自然的社交延伸。游戏和照片、视频一样,都是一种媒体,我们希望用户也有同样的看法,而不只是隔墙在应用中玩游戏。

比起在应用中体验游戏,在涂鸦墙上玩游戏有什么优势吗?

Arkadium Stadium可支持玩家在应用或者在涂鸦墙上玩游戏。但玩家如果在墙上玩游戏,就可以减少更多障碍,而且更容易搜索新内容。想象一下,假如你每次想看一位好友的照片时,都需要安装一款新应用,这种体验多少让人不快。而涂鸦墙游戏却可以提供一种更完整的体验,这是当前其他游戏所不具备的优点。玩家如果由此发现自己喜欢哪款游戏,他们就可以决定是否要切换到该游戏应用,保存他们的积分并直接与好友互动。

Arkadium Stadium选择游戏的标准是什么?

Arkadium已经有10多年的休闲游戏开发历史了,我们目前已有300多款游戏,并将我们最受欢迎的游戏以及我们认为最适合贴到涂鸦墙的游戏(游戏邦注:这里指适合用户每日体验并与好友分享的游戏)整合到Arkadium Stadium这项服务中。

在创造这种涂鸦墙游戏体验的过程中是否曾遇到困难?

我们很明智地挑选了一些即使是规格已被缩小,但仍然容易上手的游戏。我们也添加了一个全屏选项,如果玩家不喜欢在小界面中玩游戏,他们就可以选择全屏模式获得更完整的游戏体验。

是否认为所有的游戏都适合投放到涂鸦墙上?原因是什么?

休闲游戏无疑是最适合贴到涂鸦墙的游戏,但那些对像素要求更高,拥有冗长的新手教程,或者无法提供小型的UI功能的游戏,可能就无法提供这种体验。Facebook涂鸦墙确实只适合那些时间较短、容易操作的游戏。当你在涂鸦墙阅读或评论好友状态时,观看视频或者评论一张照片时,这个过程非常快速而简便,所以涂鸦墙游戏也应该如此。

Arkadium Stadium是否有计划推出更多游戏内容?

我们现在已经有300多款游戏可供选择,Arkadium Stadium在未来数周将推出更多游戏和功能,计划每隔两三周就推出新功能和游戏。

是否认为Arkadium Stadium这种功能有可能在业界盛行,并最终步入与其他应用程序或游戏领域所达到的境界?

当然,涂鸦墙游戏的确是社交游戏的一种创新,而且目前还没有其他游戏公司挖掘这一市场,我也很乐见这种模式被复制——伟大的创意总是难免被模仿!(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Interview: Arkadium talks “wall play” with Arkadium Stadium   Facebook

Arkadium Stadium is an interesting experiment. It’s a collection of small Facebook games that, in addition to being playable in an app, can also be played on a wall. It’s a unique idea that piqued our interest when we previewed the game earlier this week, so we just had to find out more about it. Luckily we got a chance to speak with Arkadium president and co-founderJessica Rovello about “wall play” and why it might just be the next big thing for Facebook gaming.

Why do you think that Facebook walls are a good space for games?

We’ve been hearing for years that Facebook games aren’t really social. We thought we could solve that conundrum by bringing games directly into the feed. By playing games, commenting on them, and sharing them directly on your wall they become a more relevant and relatable part of your social experience. It’s a natural extension that I’m surprised took this long to surface. Games are media, just like photos and videos, and our hope is that users start thinking of them that way, rather than as walled off play experiences.

What are the advantages to having a game on a wall as opposed to in an app?

Arkadium Stadium lets you do both—play in the app or play on a wall. The fact that players can wall play reduces friction and makes discovery of new content a lot easier. Can you imagine if you had to permit and install a new app every time you wanted to see a friend’s photo? Wall play is a much more integrated experience than we’ve seen with games to date. Once players know that they like a game they can then decide if they want to engage with it more seriously by going to the app, saving their scores and competing against friends directly.

How did you decide which games to include in Arkadium Stadium?

Arkadium has been creating great casual games for the past 10 years, and we have a library of 300+ titles. We launched Arkadium Stadium with a mix of our popular titles and those that we thought made sense for wall play—games that can be played daily and make sense to share with your friends.

Did you come across any difficulties in creating game experiences that are playable on a wall in addition to an app?

We had to be mindful to select games that were easily played even at a condensed size. We added a full screen option to insure that players didn’t feel constrained to playing on a small screen if they wanted a fuller experience.

Do you think that all sorts of game experiences are suited to being played on a wall? Why or why not?

Casual games are definitely more suited for this implementation. Any complex game that had a lot of graphic requirements, a long tutorial, or small UI features might not work as well because the Facebook wall is really meant for short, easy experiences. When you read/comment on your friend’s status, watch a video, or comment on a picture on a wall, it’s quick and simple. Wall play should be the same.

Are there any plans to expand the line-up of games available in Arkadium Stadium?

Absolutely, we have 300+ titles to choose from. In the coming weeks we’ll be rolling out more games and features to Arkadium Stadium. We plan on adding new features and games every 2-3 weeks.

Do you think that this feature is something that could catch on and eventually make its way into other apps/games as well?

Definitely. Wall play is a true innovation for social games and something that no other gaming company has explored to date. I fully expect to see it copied—great ideas always are!(source:gamezebo


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