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NPD调查:手机游戏约占美国数字游戏下载量的1/2

发布时间:2011-05-05 09:15:54 Tags:,,,

据NPD Group最新报告显示,手机游戏几乎占据美国所有数字游戏下载量的半壁江山。

需要指出的是,该报告所调查的只是所有平台的游戏下载量,并不包括玩家下载游戏的费用,或者购买游戏额外内容或进行微交易的开销(游戏邦注:该报告调查时间是今年1月至3月,共有8214名美国用户受访者)。

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NPD分析师Anita Frazier表示,值得注意的是,手机游戏的总体售价普遍低于游戏机和传统便携式游戏平台,所以手机游戏的下载量并不能反映用户在这类产品上的消费水平。

该报告的调查结果还表明,多数用户并没有将手机视为传统游戏设备的替代品,60%受访者声称自己开始玩手机游戏后,他们在掌机和PC游戏上的支出并没有减少。

Frazier认为这种结果并不令人意外,“因为不同平台的游戏提供的游戏体验也有所差别。”

有75%的受访者表示,如果自己有所选择的话,还是更愿意购买正版的零售游戏,而不是下载纯数字拷贝版本,主要原因是“他们就是想拥有一个‘真正的’游戏版本”。而少数选择数字拷贝版本的玩家给出的理由则是,他们认为在家里下载数字游戏更为方便。

NPD最近的另一项调查显示,2010年美国用户对纯数字游戏的消费金额达58亿美元,约占整个游戏软件市场的36%。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

NPD: Mobile Titles Represent Nearly Half Of All Full Game Digital Downloads

A new report from the NPD Group estimates that games for mobile phones represent nearly half of all digital games downloaded by players in the U.S.

The result represents a measure of the distinct number of full games downloaded for all platforms, and not the amount spent to purchase those games or additional money spent on add-on content and in-game microtransactions, NPD said.

“It is important to keep in perspective that the full-game price points on mobile devices are generally lower than those for console and portables systems, so mobile’s full game download unit share does not translate to a comparable level of consumer spend,” said NPD analyst Anita Frazier, in a statement.

Most mobile game players are not using their phones as a replacement for traditional games, according to the study, with 60 percent of respondents self-reporting that they do not spend less on console and PC titles since they began playing on the phone.

Frazier said this result “makes sense since the games and devices provide for different types of gaming occasions and experiences.”

When given a choice, a full 75 percent of players in NPD’s report still prefer to purchase retail games over purely digital copies, primarily because “they simply like owning a ‘real’ copy.” The minority that prefers digital copies largely cited the convenience of downloading at home in explaining their preference.

For the new report, NPD surveyed 8,214 Americans in February and March of this year, weighting responses to be representative of the U.S. population.

A recent NPD study put U.S. spending on purely digital game content at $5.8 billion in 2010, or roughly 36 percent of the total game software market. (source:gamasutra


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