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BuzzCity研究:重大体育赛事可以推动运动类手机游戏下载

发布时间:2010-07-19 02:45:20 Tags:,,

围绕着本届南非世界杯,手机游戏平台BuzzCity得出相关的研究结论认为伴随着重大的体育赛事,都将可能带动运动类的相关手机游戏下载量。6月份该平台总共有1480万次用户访问,并带来了830万次的游戏下载。

djuzz-image001.gif

djuzz-image001.gif

在该手机游戏平台最受欢迎的10款游戏当中,运动类型的游戏占据了6款(其余四款为动作类),并且下载量都在13万次以上。

Footballz 2009在其中排名第九,这款游戏本来没有什么关注量,但是因为世界杯的到来而挤进了下载量的前十位,主要用户集中在南非,加纳、肯尼亚和美国。在世界杯以前,足球类游戏一般只有64%的上升幅度,但是在世界杯期间下载增长率高达709%。

djuzz-downloads.gif

djuzz-downloads.gif

In addition to Spain, BuzzCity also considers itself a winner of the recently ended 2010 World Cup in South Africa. The mobile media company spotted a neat pattern – during the key sporting events, more people download mobile games.

To put this into numbers, BuzzCity has seen more than 8.3 million game downloads to 14.8 million unique users across the world through its free mobile gaming portal Djuzz during June. This is an increase of 295% in downloads and a 335% increase in unique visitors to the portal!

In case you want to know which were the top 10 games downloaded, they are:

Footballz 2009 had fallen out of the Top 10 but made a comeback in June with high downloads from users in South Africa, Ghana, Kenya and the US. Prior to the World Cup, football games averaged approximately a 64% growth in monthly downloads but between May and June this grew to an average of 709%.

Apart from the World Cup, other sporting events such as The Indian Premier League, World Twenty20 and various international cricket tournaments in the first six months of the year also saw increased downloads of cricket games by surfers in India, Bangladesh and Sri Lanka.

And for the record, Djuzz was launched six months ago and currently has 5,200 games available for download. Since its launch, it has served 12.8 million games to a total of 22.6 million unique visitors. And you can get the full report from here.


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