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Ignition将重塑品牌,转向社交游戏和手机游戏领域

发布时间:2010-07-19 01:40:50 Tags:,,

随着社交游戏和手机游戏在全球的持续升温和传统游戏面临的销售下滑压力,越来越多的游戏开发公司选择重新拓展社交游戏和手机游戏的新领域。

ignition logo

ignition logo

Ignition是日本传统游戏的发行商,他们曾长期在微软的xbox和新力电脑娱乐的PlayStation 做市场,现在他们打算重新塑造他们长期形成的品牌属性,进入目前更具发展潜力的社交游戏和手机游戏市场。

新品牌是UTV Ignition Entertainment,该公司主席哈山-萨迪克(Hassan Sadiq)表示他们将在接下来的时间内继续紧随行业的发展趋势,这样才能抓住游戏发展的节点和盈利点。

ignition

ignition

While Ignition Entertainment are currently in the business of publishing packaged Japanese games, the company’s long-term goal is to expand into the lucrative digital space, with a focus on downloadable networks like Xbox Live, PlayStation Network, iTunes and Steam, and the social games space on platforms such as Google and Facebook.

This move to digital, Ignition revealed, will be accompanied by a company re-branding. Going forward, the publisher will be named “UTV Ignition Entertainment”, indicating its ties to parent company UTV Software Communications.

Ignition will also be investing in direct-to-user marketing and building their own digital gaming communities.

“To begin, we’ll be investing to work with the industry’s best talent to create outstanding games at mass market new price-points,” said Hassan Sadiq, chairman of UTV Ignition Entertainment.

“With gaming across new platforms, such as social networking and mobile devices, becoming ever more popular, it’s important we can engage users directly to foster two-way dialogue and offer the best gaming experiences for them.”


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