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尼尔森调查:Android美国用户支持率首超iPhone

发布时间:2011-04-27 00:01:20 Tags:,,,,,

尼尔森最新调查显示,在2011年1月至3月期间,有31%的美国用户称自己购买新款智能手机时会优先考虑Android手机,与此同时,苹果iOS的支持率略下滑至30%。

next desired operating system

next desired operating system

而在去年7月至9月的同项调查中,约33%受访者称自己对苹果iPhone更感兴趣,而当时的Android手机平台的人气指数仅26%左右,还有13%的用户表示将选择黑莓手机。

本次调查结果还指出,RIM/黑莓的支持率已降至11%,另外还有将近20%的用户自称不知如何选择。

令人意外的结果还包括,Windows Phone手机的支持率也从原来的7%下降了一个百分点,而Symbian手机自进军美国市场以来,其用户支持率基本保持不变。

在去年底,尼尔森曾预测苹果iOS和谷歌Android将在2011年打成平手,并列成为用户更新智能手机的首选。但从今年第一季度来看,Android已首次领先iOS,成为支持率最高的智能手机选项。

尼尔森今年3月的调查还发现,在过去6个月中曾购买智能手机的用户中,约有半数受访者选择了Android手机,有25%购买了苹果iPhone,还有15%选择的是黑莓手机。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

smartphone market share-recent acquirers

smartphone market share-recent acquirers

Nielsen: Consumer Desire For Android Grows, Unlike iOS And Blackberry

Nielsen ran monthly surveys of mobile consumers in the United States from July to September 2010, and said back then that 33 percent expressed interest for an Apple iPhone, while slightly more than a quarter (26 percent) said they desired a device with Android and 13 percent said they wanted a Blackberry device. How quickly things change.

This morning, Nielsen posited that those same surveys for January 2011 to March 2011 now show that 31 percent of consumers who plan to get a new smartphone indicated that Android was now their preferred OS. Apple’s iOS has slipped slightly in popularity, to 30 percent.

RIM / Blackberry, meanwhile, is down to 11 percent. Nearly 20 percent of consumers are unsure of what to choose next.

Perhaps surprisingly, desire for Windows Phone devices actually dropped a percent (from 7% to 6%), while interest in Symbian devices remains non-existent when it comes to the US.

At the end of last year, Nielsen posited that Apple’s iOS and Android were tied for “most desired operating system” when mobile users who planned to upgrade to a smartphone in the next year were asked about their next phone. Android comes out on top for the first time in the first quarter of 2011, according to Nielsen’s data (see chart above).

Nielsen says the trend is visible at the counter, too. Zooming in on sales, half of those surveyed in March 2011 who indicated they had purchased a smartphone in the past six months said they had chosen an Android device. A quarter of recent acquirers said they bought an Apple iPhone, and 15 percent said they had picked a Blackberry phone.(source:techcrunch


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