广告网络可以反映用户对产品及服务的接受程度，这一点在移动广告网络表现得尤为明显。广告中介供应商inneractive最近发布的调查报告显示了各个手机平台及游戏类型的广告效能。

该调查最引人注目的发现是，广告点击率（CTR）最高的手机平台是诺基亚，而不是iPhone和Android等强势的竞争对手（游戏邦注：广告中介公司Smaato也有调查印证了这一结果）。

在今年1月至3月间，诺基亚称雄所有手机平台，其CTR至少达到3%；黑莓的CTR最低，基本保持停滞增长的状态，与此同时，iPhone和Android的CTR仍在持续增长。

inneractive_ctr

inneractive的报告还分析了获得最高CTR和eCPM（每千次印象成本）的游戏类型，并指出脑力训练/益智类游戏、娱乐类服务的eCPM达到3美元以上，甚至将近5美元。

inneractive_ecpm

在广告请求的比例上，街机/动作类游戏最占优势，其所占比例达到24%，这类游戏的广告请求在美国、法国、俄罗斯、印度和越南这五个市场中均名列前茅。

inneractive_country

从总体上来看，美国市场的广告请求填充率最高，达到96%，而CTR最高的是俄罗斯市场，达到4.37%；巴西的eCPM居于首位，达到3.6美元。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Nokia offers developers 3% CTR, higher than both iPhone and Android

As has been proved many times in the past, ad networks hold a lot of information about how users interact with services, and that’s particularly true when it comes to mobile ad networks.

Still, ad mediation provider inneractive is happy to share some of its learnings. Its latest white paper details the dos and don’t of the industry based on the platforms and games that currently get the best results.

No knocking Nokia

The report’s stand-out findings suggest it’s Nokia, rather than iPhone and Android, that currently enjoys the highest click-through rates (CTR) – something also demonstrated by figures from ad mediation company Smaato.

Between January and March, Nokia platforms enjoyed a CTR of 3 percent or more, placing it ahead of all the competition.

“Generally speaking, Nokia devices generate a higher CTR than Apple or Android phones,” the firm says in its report.

“BlackBerry has the lowest CTR across the board, and seems to remain pretty static, while CTR on iPhone and Android is growing.”

Big in the USA

Inneractive also details the game genres that enjoy the most click-throughs and eCPM (effective cost per thousand impressions).

“Categories such as brain and puzzles, and entertainment have an eCPM of $3 and up, even reaching close to $5 eCPM.”

When it comes to percentage of ad requests, arcade and action games win out, with a 24 percent share. They’re also one of the top categories in five regions, including the US, France, Russia, India and Vietnam.

In general, fill rate is strongest in the US, though Russia enjoys the highest CTR and Brazil the greatest eCPM at $3.60.（source: pocketgamer）