据市场调研公司Newzoo二月份发布的调查报告显示，约有66%的美国网民（约1.41亿用户）在社交网站、门户网站和手机平台体验休闲游戏。

这份“2010年全美游戏玩家调查报告”还包括几个主要欧洲市场的相关数据，报告指出超过了80%（约1.13亿）的美国休闲游戏玩家在Pogo、PopCap和RealGames等网站玩游戏，而且这些平台上的休闲游戏玩家互有重叠。

调查显示将近62%（约8700万）的美国休闲游戏玩家在Facebook、MySpace等社交网站玩游戏，有54%（约7600万）玩家在智能手机、iPad等移动设备体验休闲游戏。

NewZoo的图表还指出，33%（约4600万）玩家同时活跃于三个休闲游戏平台；还有2400万用户同时在社交网站和在线门户网站玩游戏（如下图所示）：

美国休闲游戏玩家

除此之外，NewZoo图表还显示了几个主要欧洲国家的休闲游戏玩家（游戏邦注：这类用户约占该地区网民的58%，占总体在线游戏玩家的81%）在各个平台的重叠情况：

英国休闲游戏玩家

法国休闲游戏玩家

德国休闲游戏玩家

荷兰休闲游戏玩家

比利时休闲游戏玩家

NewZoo总经理Peter Warman表示，从他们的调查数据中可以看出，现在已不存在“典型的休闲游戏玩家”这种说法，因为包括《魔兽世界》、《使命召唤：黑色行动》之类的玩家也几乎都在体验休闲游戏，随着游戏在人们生活中的普及，任何平台任何类型的游戏都有很大的发展空间。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Study: 66% Of U.S. Online Population Are Casual Gamers

As much as 66 percent of the United States’ online population, or around 141 million people, are playing casual games on social networks, portals, and mobile devices, according to a survey by market research firm Newzoo.

In its “National Gamers Surveys 2010″ report for the U.S. and key European markets, the group points to data showing that those 141 million casual gamers make up 88 percent of the total online gaming audience in the States.

More than 80 percent of American casual gamers, or 113 million, play games on websites like like Pogo, PopCap, and RealGames, but Newzoo says there’s a significant overlap between the platforms that users rely on for casual gaming.

The study shows that close to 62 percent, or 87 million, of casual gamers in the U.S. play games on social networks like Facebook and MySpace, while 54 percent, or 76 million, play games on mobile devices like smartphones or the iPad.

In the chart provided by the research firm below, 33 percent, or 46 million, of casual gamers play titles on all three platforms.

A substantial number, 24 million, also play casual games on both social networks and online portals, as shown below:

NewZoo also provided charts showing casual gaming audience numbers for several European markets (average of 58 percent of the online population, and 81 percent of online gamers — based on provided charts) and their platform overlaps.

“It is clear from our data that there is no such thing as ‘the typical casual gamer’, as almost everyone plays a casual game at least now and again, including people playing World of Warcraft or Call of Duty Black Ops.” says Newzoo’s managing director Peter Warman.

Warman continues, “As games become a more integrated part of people’s lives, there is a place and time for every type of game, regardless of platform.”  （source:gamasutra）