Kantar:51%的iphone手机用户下载5个以上的手机游戏
Kantar Media公司公布了智能手机市场2010年第一季度的相关数据情况。
本地搜索:近三分之一的智能手机用户在使用本地搜索应用以后,发现自己的业务逐渐进入了本地模式。在本年度的第一季度,近三分之一的Android 和 iPhone的手机用户发现,至少有两个新业务可以使用本地搜索应用程序。
社交网络:33%的智能手机 Twitter用户主要是通过他们的智能手机发布微博消息(tweets),另外,在上述用户中,33%的人更喜欢用智能手机阅读消息。至于 Facebook,人们用智能手机浏览新闻(占66%)、更新状态(占60%)、阅读或回复私人消息(占59%)以及上传照片(占44%)。
手机游戏:苹果在这方面走在前列——51%的iPhone用户在他们的智能手机上安装有5个或更多的游戏,上述用户中有37%的人基本上每天都在玩手机游戏。与此相反,46%的黑莓手机用户没有在手机上安装游戏。(iphone在娱乐功能方面代表了很多手机用户的选择趋势,在这点上android也正在亦步亦趋)
Compete, a Kantar Media company, is out with the results of its Q1 2010 Smartphone Intelligence survey, showing how smartphone owners use their devices. Here’s what they got:
Local search: Nearly one in three smartphone owners having called or stopped into a local business after finding it using a local search application. Close to a third of Android and iPhone owners discovered at least two new businesses using local search apps in the first quarter of the year.
Social networking: 33% of smartphone Twitter users primarily send tweets via their smartphones, and 33% of these consumers prefer to read tweets on their phone. In terms of the Facebook usage, people read news feeds on their phone (66%), post status updates (60%), read/reply to private messages (59%) and post photos (44%).
Mobile gaming: Apple rules this front — 51% of iPhone owners have five or more games loaded on their shiny gadget, and 37% of them play games on a daily basis. In contrast, 46% of BlackBerry users have no games on their devices.