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Ovum预测:2015年android的应用下载量将首次超过iphone

发布时间:2010-07-13 08:09:15 Tags:,,

据Ovum预测,2015年的手机应用程序下载总量将从2009年的27亿次上升到210亿次,而android的应用下载量将在这一年首次超过iphone。

2015年,apple将占据智能手机应用程序下载量的22%,而诺基亚的塞班将有19%的占有率。而google旗下的android将从目前的14%上升到26%,超过iphone。

android-mobile-platform-logo

android-mobile-platform-logo

而与此同时Windows Mobile和BlackBerry将基本上失去市场影响力。

Ovum首席分析师Michele Mackenzie表示,尽管目前iphone一家独大,但是随着时间的推进,将出现均分天下的局面。

With app stores the hot industry topic, Ovum’s new report about what it calls non-operator application stores looks timely.

It predicts the sector will grow at a compound annual growth rate of around 41 percent globally over the next five years.

Total downloads are estimated to reach around 21 billion by 2015, up from 2.7 billion in 2009.

Perhaps what’s more significant is how the company mix will change.

Bite out of Apple

At the moment, Ovum reckons Apple takes 67 percent of smartphone app downloads, despite only having 14 percent of the overall smartphone installed base. In contrast, Symbian has 49 percent of the smartphone market but only accounts for 9 percent of downloads.

The report states in 2015 Apple will generate 22 percent of app downloads, compared to 19 percent for Symbian.

One of the platforms that will affect this change is Google’s Android, with Ovum expecting it will increase its smartphone base from 5 percent to 18 percent and its share of app store downloads from 14 percent to 26 percent.

Rising tide

The report also reckons platforms such as Windows Mobile and BlackBerry will lose smartphone share over this period but increase app downloads. BlackBerry is predicted to rise from 5 percent to 17 percent for example.

Michele Mackenzie, principal analyst at Ovum and report co-author, said: “The iPhone generates the lion’s share of smartphone app downloads but over the period we will see the share of application downloads becoming more equally distributed.

“Over the forecast period other smartphone platforms gain ground and by 2015 the landscape looks very different in terms of market share.”


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