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旧金山纪事报:zynga手持3亿现金,可能将有大规模的并购

发布时间:2010-07-13 02:08:45 Tags:,,,

汤森路透旗下peHUB的知名金融博客作者丹-普里马克(Dan Primack)于近日透露,事实上,社交游戏FarmVille的开发商Zynga目前已经从Google融资1亿美元,这样其从风投公司筹集的所有资金已经达到3亿多美元,甚至达到了3.4亿美元,据称Zynga将把这些资金用于收购业务。

zynga

zynga

与此同时,业界一直未获得Zynga会如何使用这些资金的相关报道。另一方面,有消息称Zynga目前已经盈利,而且其2009年收入已达到4.5 亿美元。

但是,Zynga到底会如何开支所有资金呢?目前,Zynga仍未发表评论意见,但据一位知情人士提供的消息称,Zynga首席执行官马克-平库斯(Mark Pincus)正在市场营销和业务并购以及其它相关事务做积极准备。业内人士也猜测,Zynga正在储备现金,以收购任何在Facebook的每日激活用户数量即将接近Zynga游戏的那些较小竞争对手。Zynga今年已经收购了Serious Business,或许下一步还会将Crowdstar或Playdom等公司收购旗下。

2009年12月,在艺电(EA)以4亿美元收购Zynga竞争对手Playfish之后不久,平库斯并表示:“我们希望Playfish仍在继续运营,我们可以收购它或是与之合并。要是我们面临的时机有所不同的话,那么我们是可以在一个季度前即完成这笔交易。”(据sohu)

PeHUB’s Dan Primack just pointed out that if FarmVille-maker Zynga has indeed raised $100 million from Google, “that would bring its overall VC fundraise to over $340 million.”

Meanwhile, Zynga has reportedly never spent any of that money, is profitable, and will reach $700 million revenues in 2009.

So what’s all that money for?

The company won’t comment, but a source close to Zynga tells us CEO Mark Pincus is “building a war chest for M&A and anything else that comes along.”

We’d speculate Zynga is stock-piling cash in order to buy out any of its smaller rivals that start to get too close in terms of daily active users on Facebook. Already this year, Zynga bought Serious Business. Who’s next? Crowdstar? Playdom?

Back in December 2009, shortly after EA acquired Zynga rival Playfish for something close to $400 million, Zynga CEO Mark Pincus told VentureBeat, “We would have liked it to be in the running to acquire or merge with Playfish.”

“If our timing were different and we would have done this deal a quarter earlier, we might have been in a better position there.”


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