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Flurry调查:手机游戏营收占全美便携式游戏市场的1/3

发布时间:2011-04-16 09:38:10 Tags:,,,

据移动公析公司Flurry最新调查结果表明,尽管任天堂和索尼都在不遗余力地推动掌机游戏的发展,但仍难挡手机游戏蚕食便携式游戏市场蛋糕的趋势,全美便携式游戏营收中约有三分之一来自智能手机及平板电脑游戏领域。

Flurry根据自己的数据及NPD等公司的调查信息,指出iOS和Android移动设备的游戏在2009年的营收是5亿美元,在2010年则增长至8亿美元。手机游戏营收在去年首次超越了PC游戏,后者在去年的营收仅7亿美元。在2010年,手机游戏营收占据了整个便携式游戏市场的34%,而2009年的这一比例仅19%。而任天堂在同一时期的市场份额却从70%下滑至57%;索尼的情况也不容乐观,从原来的11%降至9%。从总体上来看,由于大量用户开始载体验更平价的手机游戏,整个便携式游戏领域的营收从2009年的27亿美元,下滑到了2010年的24亿美元。

US portable game software by revenue

US portable game software by revenue

从包括掌机游戏的电子游戏领域来看(游戏邦注:此处不含PC游戏),这一市场在去年的营收共达107亿美元,手机游戏的市场份额从2009年的5%增长至去年的8%。而专用的掌上游戏设备的便携式游戏,在同一时期的份额却从24%下降至16%,手机游戏及掌机游戏同期的市场份额从71%上升到了76%。

US video game software by revenue

US video game software by revenue

这是Flurry首次将Android游戏、iPad游戏考虑入列的调查,该公司追踪了8万款应用程序每月120亿次以上的用户访问数据,并发现约游戏应用的用户访问次数占据了40%。

Flurry市场副总裁Peter Farago认为,任天堂正面临平台发展的瓶颈,任天堂应该采取行动解决手机游戏不断蚕食其市场份额的问题。随着iPad 2、威瑞森iPhone出击市场,Android游戏及其应用计费系统的完善,任天堂等公司将处于更不利的竞争环境。

便携式游戏市场正在发生巨变,但任天堂和索尼却也并非岿然不动。任天堂最近发布的3DS在首个星期的销量几乎达到了40万部,不过仍然低于分析师的预期。索尼正在发研发新的便携设备硬件,并计划将PlayStaion软件引进Android设备以便从手机游戏市场中分得一杯羹。这两家游戏巨头究竟能否挽回局面仍然有待观望,目前也不宜过早下结论称掌机游戏将彻底走向没落,但不容质疑的一点就是,手机游戏富有竞争力的价格,以及便利的销售渠道,已经对传统游戏领域带来极大的挑战。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Smartphones Sucking Dollars Out of Portable Games

Despite the best efforts of Nintendo and Sony, mobile games are taking a bigger chunk out of the portable gaming market, with one in every three dollars of U.S. portable gaming revenue going to smartphone and tablet games, according to new analysis from mobile analytics firm Flurry.

The company, which analyzed its own data and information from NPD and others, said iOS and Android game sales hit $800 million in revenue in 2010, up from $500 million in 2009. That put mobile games ahead of PC games for the first time with PC games’ $700 million in revenue last year, Flurry said. In 2010, mobile games commanded 34 percent of all portable game revenue, up from 19 percent in 2009. That jump in market share has come at the cost of Nintendo, which saw its share drop from 70 percent to 57 percent, and to a lesser extent, Sony, whose market share dipped from 11 percent to 9 percent. Overall, the portable gaming sector has shrunk from $2.7 billion in revenue in 2009 to $2.4 billion in 2010, as consumers downloaded cheaper mobile games over buying pricier handheld games.

When looking at the larger $10.7 billion video game market including consoles, but not PC games, mobile games grew to 8 percent of the market, up from 5 percent a year ago. Portable game sales on dedicated handhelds, meanwhile, dropped from 24 percent of the market to 16 percent, thanks to surging mobile game sales and console games, which grew their share from 71 percent to 76 percent.

2010 was the first year Flurry began calculating the impact of revenue from Android games, which was not “meaningful” in 2009. Flurry also took revenue from the iPad into account, adding it to the iPhone and iPod Touch numbers it used for its 2009 analysis. Flurry said it tracks more than 12 billion anonymous, aggregated user sessions per month across more than 80,000 applications. Games make up nearly 40 percent of all consumer app sessions, the company said.

Peter Farago, VP of marketing at Flurry, said Nintendo is facing a “burning platform,” moment, referencing Nokia CEO Stephen Elop’s memo about the pressing need for change at his company. He said Nintendo must deal with spiking mobile game sales, which are eating into its revenue and marketshare. The situation is only expected to get worse with the launch of the iPad 2 and Verizon iPhone along with more Android game offerings and in-app billing, which should help lure more developers to Android with the promise of making more money. “Mario may indeed be standing on a burning platform,” Farago said.

The portable gaming market is changing rapidly, but Nintendo and Sony aren’t sitting still. Nintendo recently launched the 3DS, which sold almost 400,000 units in its first week, a respectable number that still fell short of some analyst expectations. Sony is working on new portable hardware and moving closer to the mobile market with plans to make its PlayStation software available on Android devices. We’ll have to see how the two gaming giants fare in their efforts to kick-start their businesses, but it’s clear mobile games are posing a huge challenge with their cheap (or free) pricing and easy digital distribution. It’s still too early to say Mario is on a burning platform or the market for games on dedicated systems is going away completely. It’s also still got a healthy console business in the Wii. But the way mobile game sales have been going in just the last couple years, Nintendo is feeling some heat.(source:gigaom


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