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Gartner预测:2015年苹果iPad仍是平板电脑市场冠军

发布时间:2011-04-12 09:36:55 Tags:,,

市场调研公司Gartner最近预测,2011年全球平板电脑销量将达6980万部,2015年将增长至2.94亿部,其中以Android平板电脑及苹果iPad最为领先。

该报告指出,尽管Android设备正奋力追赶,但iPad在2015年仍将是平板电脑之王。iPad今年的销量将达4800万部,市场份额占68.7%,到2015年销量或达1.385亿部,市场份额占47.1%;而Anddroid平板电脑今年的销量为1390万部,市场份额达19.9%,到2015年销量达1.135亿部,市场份额增至38.6%。

与此同时,基于QNX操作系统的黑莓PlayBook今年的市场份额为5.6%,销量达39.万部,2015年市场份额增至10%,销量达2950万部。而WebOS平板电脑今年的销量为280万部,市场份额为4%,预测到2015年增长至890万部,市场份额是3%。

但Gartner的报告并不看好诺基亚与英特尔在平板电脑市场上的结盟,预测MeeGo平板电脑今年的销量仅80万部,到2015年才会增长至300万部,市场份额仅为1%。

gartner_tablet

gartner_tablet

Gartner调研副总裁Carolina Milanesi提醒苹果iPad的竞争者,硬件技术标准并非平板电脑取胜的关键,并指出许多竞争者“错误地沿袭了之前应对iPhone的战术,过于强调硬件功能,而不重视应用程序、服务和用户体验这三个因素,因为平板电脑对这三者的依赖程度,远甚于智能手机。平板电脑供应商只有及早意识到这一点,方有望与苹果一决高下。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Predicts 69.8 million media tablet sales in 2011, rising to 294 million in 2015, with Google and Apple duking it out.

Apple’s iPad will remain top dog in the tablet market through 2015, despite hot competition from Google’s Android OS. That’s the view of Gartner, which has published its latest predictions for media tablet sales today.

It claims Apple will sell 48 million iPads this year, taking a market share of 68.7%. In 2015, Gartner thinks Apple will sell 138.5 million tablets, and will have a market share of 47.1% that year.

Android? Gartner is predicting 13.9 million Android OS tablet sales in 2011 and a 19.9% market share, rising to 113.5 million (38.6%) in 2015.

Meanwhile, Gartner sees RIM’s QNX-based OS for the BlackBerry PlayBook taking a 5.6% share this year with 3.9 million device sales, rising to 10% and 29.5 million in 2015. It sees webOS holding steady with 2.8 million sales and a 4% market share in 2011, and 8.9 million / 3% in 2015.

And MeeGo? It’s fair to say Gartner doesn’t expect Nokia and Intel’s joint venture to take the tablet market by storm, predicting that 0.8 million MeeGo slates will be sold this year, rising to 3 million in 2015 – a weedy 1% share of the market.

Gartner’s research VP Carolina Milanesi warns Apple’s rivals that specs will not be what determines who succeeds or fails in the tablet game, warning that many “are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”(source:mobile-ent


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