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俄罗斯发行商HeroCraft高管谈对亚马逊Appstore看法

发布时间:2011-04-07 10:13:50 Tags:,,,

俄罗斯手机游戏发行商HeroCraft是亚马逊Appstore的首航合作伙伴,目前已向这家新晋应用商店推出了7款游戏。游戏邦发现,该公司投放Appstore的这些产品中,既有《Majesty》这类付费游戏(有趣的是,它在亚马逊平台的售价低于Android Market),也有免费下载产品。

在最近的媒体采访中,该公司销售和市场总监Alexey Sazonov谈到了他对亚马逊Appstore的看法,以下是游戏邦编译的访谈内容:

HeroCraft-logo

HeroCraft-logo

为什么认为亚马逊Appstore很重要?

我们认为它有助于谷歌的进步和发展——可以增加市场竞争,促使谷歌加大对Android平台的投入。

亚马逊在未经你们同意的情况下,自主调整了游戏售价,这种做法不让你们担心吗?

这些内容已经有在合作协议中说明了。我相信亚马逊的工作人员会与我们在推广和价格调整上进行紧密合作。

你希望亚马逊Appstore今后再添加哪些功能?

目前为止,我们只希望亚马逊Appstore尽快走向全球。

另外也认为,如果亚马逊Appstore在扩大自己的影响范围,那么就应该为终端用户添加更多计费服务选项。

在你看来,Android生态圈扩大后可以为你们带来哪些发展机遇?

Android应用商店生态圈具有多样性,对我们来说这一点胜过了苹果“高度集中的管理体系”,Herocraft有一半以上的营收来自Android Market之外的第三方Android应用商店。

相信随着亚马逊Appstore的发展,我们还会看到更多为争取手机终端用户的大型竞争者加入战局,说不定将来eBay平台也会推出二手的手机游戏呢。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

With half its Android revenues coming outside the official Market, HeroCraft has high hopes for Amazon’s Appstore

Russian mobile publisher HeroCraft has been an enthusiastic launch partner for the Amazon Appstore for Android with seven titles currently available.

Interestingly, these range from paid titles such as Majesty, which is cheaper, if marginally, via Amazon than the official Android Market, to free versions of its games.

We hooked up with sales and marketing director Alexey Sazonov to get his take on the situation.

PocketGamer: Why do you think the Amazon Appstore is important?

Alexey Sazonov: We see this as yet another step up for Google: increased competition and a sizeable new investment in the future of Android.

Does the ability of Amazon to change the price of your games without your permission worry you?

This term in the contract is a formality. I have no doubts that Amazon representatives would want to work closely with us on promotions and price changes.

What features do you hope Amazon will add to its appstore in future?

Right now we’re really just waiting for Amazon to go global with the Appstore.

Also having more billing options for end-users would make sense if Amazon wants to reach territories in which it doesn’t currently have a large presence with its online store.

More generally, what’s your opinion about the opportunities now available within the wider Android ecosystem?

Android’s market ecosystem is diverse, and for us that trumps Apple’s ‘central planning system’. Herocraft already makes over half of its Android revenues on third party marketplaces outside of the official Android Market.

Following Amazon’s Appstore launch, we expect to see more big players joining the competition for mobile end-users. Maybe we’ll see some second-hand mobile games on eBay in future?(source:pocketgamer


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