据市场调研公司Juniper Research最新预测显示，2011年手机娱乐内容市场营收将增长15%，从去年的332亿美元，增长至今年的384亿美元。

游戏邦获悉，因为向应用商店的运营模式转型，小型手机内容开发商正不断由此获益，例如Rovio和Lima Sky就分别通过《愤怒的小鸟》、《涂鸦跳跃》而实现了1000万次以上的付费下载量。

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该报告还指出，由于基于浏览器的应用、原版智能手机应用的发展，以及欧洲撤销对远程博彩活动的管制，手机博彩领域也呈现了繁荣发展的趋势。

报告作者温莎·霍顿（Windsor Holden）表示，“虽然在过去两年中，铃音、图标等传统的手机娱乐内容的营收正大幅缩水，但游戏、音乐和社交媒介在手机平台却出现了强劲的发展势头。另外，主流零售商、品牌企业和传统机构越来越重视通过手机内容提高品牌知名度、增加产品黏性，所以这一领域仍将持续发展。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Mobile entertainment market to grow by 15 per cent in 2011

Juniper report projects revs up this year from $33.2 billion to nearly $38.4 billion.

The report says smaller content developers are reaping the benefits of the transition to an app store delivery model, citing Rovio (with Angry Birds) and Lima Sky (Doodle Jump) who have each achieved more than 10 million paid downloads.

It’s also bullish about the gambling space, thanks to a surge of activity on both browser-based applications and native smartphone apps, and deregulation of the European remote gambling  laws.

Report author Windsor Holden said: “While revenues from traditional staples of the mobile entertainment sector – such as ringtones and logos – have gone into steep decline over the past couple of years, the tremendous scaling up of activity in games, streamed music and social media has driven strong overall growth.

“Furthermore, as major retailers, brands and media organisations  increasingly utilise mobile content to drive awareness of and engagement with their products, this growth  will continue.”（source:mobile-ent）