最近来自迪士尼、playdom、zynga、华纳兄弟、新闻集团等各方在社交游戏领域的并购新闻不断。但是各个公司间的并购细节却相当一致的被各方所保留。Bart Decrem可以在访谈中大谈他们的公司为什么需要被并购，但是基本不向外透露并购的一些细节。

tapulous

从迪士尼收购Tapulous的估价策略看社交游戏开发的未来，这是一个让人耸动的标题，我们主要的意图是想表达“看，即便公司不起眼，但是它依然能被估出高价值”。证明社交游戏开发的潜在价值。

据techcrunch的报道，Tapulous的估值应该在2200万美元到5000万美元之间。最佳的估值可能是3500万美元。Tapulous的主要价值在于他们开发和运营了两款手机游戏Tap Tap Revenge 和Riddim Ribbon。

Tapulous曾获得过280万美元的风险投资，去年的营收总值在500万美元左右。2010年他们的营收目标是1500万美元。

WWalt Disney

One thing we tried – very hard – to nail down yesterday was the price Disney paid for Tapulous. Disney appears to be extra paranoid around the price leaking, and forced key executives and investors to sign specific nondisclosure agreements promising not to disclose that information.

All of which of course makes us really, really want to know.

The purchase price was somewhere between $22 million and $50 million, we’ve confirmed via multiple sources. Employees, say one source, appear to be getting paid based on that lower number. But there is clearly an escrow and an earnout as well that is bumping the total price, if that money is paid out, to something over $30 million. Our best guess is the total price is somewhere around $35 million.

That’s not bad for a company that’s raised just $2.8 million in funding. But Tapulous was profitable almost immediately and didn’t need to raise a lot of money to scale. Revenue comes from multiple sources – ads, song downloads referred to iTunes, song downloads into the game, among others. Last year revenue was around $5 million. This year they are already hitting $1 million/month and will likely have $15 million of so in revenue for all of 2010.

The gaming space is very, very hot right now and all startups with any real traction are fielding buy offers left and right. We’ll see a lot more deals like this over the coming months, with Zynga, Disney, Playdom and others buying.