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经济问题是硬核玩家仇恨社交游戏玩家的根本原因?

发布时间:2011-03-29 11:18:28 Tags:,,

最近GamesBrief网站的文章发表了一个有趣的观点,它分析了硬核游戏玩家仇视社交游戏玩家的本质原因。但阐明观点之前,我们得首先将传统游戏中的硬核玩家与休闲玩家划清界限,厘清这两者的关系。

hardcore gamers

hardcore gamers

GameBrief的文章指出,有90%的“硬核玩家”虽然花了40美元购买游戏,但并没有从头到尾玩过整个游戏,而真正对游戏怀有极大热情的死忠游戏粉丝仅有10%,为何出现这种情况呢?“在硬核游戏市场,那些休闲玩家或并不十分热心的玩家,正在贴钱让真正的硬核玩家体验游戏。”换句话说,传统游戏如果没有这些并不投入,但却舍得花钱的玩家供养着,它就不可能再继续为硬核玩家推出新作。

与之形成对比的是,社交游戏采用的却是免费模式,90%的玩家从来不付费购买虚拟道具,因为他们不花钱也能玩游戏——正是剩下的10%愿意付费的玩家,让Zynga等社交游戏公司持续获益。简单地说,是少数的付费玩家在支持一文不花的休闲玩家体验游戏,那么我们可以从中得出什么结论?

“从中可以看出,在社交游戏市场,真正喜欢游戏的玩家还是很愿意花钱获得更多乐趣;而在硬核游戏市场,少数铁杆玩家的游戏乐趣,却得建立在他人舍得消费的基础上。”所以游戏邦觉得,硬核玩家对社交游戏玩家的敌意有可能来自一种恐惧:如果硬核游戏市场的休闲玩家不肯再花40美元购买游戏,却转向了免费的Facebook社交游戏,那么硬核玩家的结局会怎样?不知道EA或动视等大型发行商是否在内部会议中讨论过这个问题。无论如何,如果从这个经济角度来看,硬核玩家对社交游戏玩家的成见应该是很难消除了。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Why core gamers hate social gamers: Is it all about the money?

Isn’t it always about the Benji’s? GamesBrief seems to think so in its short and sweet estimation of why exactly core gamers–i.e. those who wouldn’t dare put the controller down for FarmVille–hate social gamers. First of all, the post draws a line between what a core and a casual audience is, while doing the same for core and casual gamers.

According to GamesBrief, 90 percent of “core gamers” don’t even finish the games they buy, which cost $40 on average, while the dedicated 10 percent reaps the benefits. How, do you say? “In the core games market, the casual or non-dedicated player subsidizes the gaming enjoyment of the core gamer,” GamesBrief says. In other words, traditional games would be nothing without the majority that wastes money on games they’ll never finish, thus funding future releases for dedicated fans to play.

However, because social games are free to play, 90 percent of players will never pay to play though virtual goods purchases. This is because they don’t have to–the remaining 10 percent that is willing to pay is what keeps companies like Zynga afloat. In short, it’s the paying minority that allows social games to support casual audiences who will never pay a dime. So, what does this leave us with?

“So what we are seeing in the social games market is that the players who love the game are actually paying for the amount of enjoyment they are getting; in the core market, the people who getting lots of enjoyment are doing so at the expense of others,” GamesBrief says. So, the bitterness that core gamers feel for social gamers stems from fear that more casual gamers will give up on spending $40 or more for games they’ll never finish in favor of free, Facebook games. Whether this is subconscious or exactly what publishers like EA or Activision discuss in board room meetings (or entirely false) is unknown. Regardless, the song still remains: Haters gon’ hate.(source:games.com)


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