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初创企业AppDog推Facebook Credtis广告奖励方案

发布时间:2011-03-28 10:18:52 Tags:,,

据insidemobileapps报道,由前AdMob成员创立的又一家新兴公司AppDog日前也推出了“安装奖励”(pay-per-install)这种广告服务模式,玩家如果下载了其指定的第三方的应用,就可以免费获得Facebook Credits。

appdog

appdog

在“安装奖励”这种广告服务模式最初由Tapjoy公司推出,但在不到一年时间中就被十多家移动广告公司采纳。因为iOS和Android应用商店的应用数量急剧膨胀,开发商不得不想方设法,提高产品的曝光率和下载量,所以开始转向这类广告服务寻求解决方案。

游戏邦获悉,玩家如果下载了Living Social或Haypi Kingdom等由AppDog指定的应用产品,就可以获得免费的Facebook Credits。AppDog奖励的Credits的数量有所区别,既有可用于Outfit7免费游戏《Talking Gina the Giraffe》的1个Credit,也有可用于彭博社的1.99美元付费应用Draft Kit 2011的21个Credits。

该公司联合创始人John Osborne和Fassil Befekadu之前曾在AdMob就职,现在由前AdMob成员创办的公司至少有五家,其中包括位于旧金山的营收解决方案平台MoPub,以及由AdMob创始人Omar Hamoui创办的Churn Labs,后者还获得了红杉资本的支持。

Befekadu表示AppDog通过一个正式的Facebook项目App2User,向用户提供这种Credits奖励。该公司于去年成立,支持企业将自己的不同奖励积分兑换为Facebook Credits。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

AppDog Puts an Interesting Spin on Pay-Per-Install With Facebook Credits

Another startup from the diaspora of former AdMob employees, AppDog is putting a spin on the emerging and lucrative pay-per-install model by offering Facebook Credits to gamers who download apps from third-party developers.

Pay-per-install is a form of advertising where gamers get rewards or extra virtual currency in a mobile game if they download apps from other developers. The field has gone from one company,

Tapjoy, to about a dozen in less than a year as the iOS and Android app stores have blossomed with more than 500,000 apps between them. That’s made it difficult for developers to have their work noticed so many gaming companies are turning to paid acquisition.

AppDog is offering Facebook Credits to users who download apps like Living Social or Haypi Kingdom. The amount of credits varies widely but it ranges from 1 credit for a free game like Outfit7′s Talking Gina the Giraffe to 21 credits for a paid app like Bloomberg’s Draft Kit 2011, which costs $1.99.

The company’s co-founders, John Osborne and Fassil Befekadu, worked for mobile advertising network AdMob before it was acquired by Google last year for $750 million after months of FTC scrutiny.

There are at least five companies floating around from former AdMob employees, including San Francisco-based monetization platform MoPub, and AdMob founder Omar Hamoui’s Sequoia-backed incubator Churn Labs.

Befekadu says AppDog gets its access to Credits through a formal Facebook program, that used to be called App2User. Launched last year, it allows merchants and loyalty program operators to convert their different types of rewards points into Facebook Credits.(source:insidemobileapps)


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