据路透社报道，法国电子游戏发行商Gameloft的高管表示，公司未来将转战问世不久的Amazon AppStore及电视游戏（无需控制器）领域寻求自身发展。

紧跟苹果步伐，推出iPhone、iPad游戏之后，Gameloft如今开始转战亚马逊公司新推出的应用商店，拉动其在谷歌Android设备游戏市场的销量增长。

gameloft

Gameloft首席执行官Michel Guillemot表示，全球最大在线零售商店亚马逊是消费者刷卡在线购物的天堂，支持购买商品大到烤箱，小到在线电影，它为手机游戏提供了完美的销售渠道。

Guillemot接受采访时表示，“亚马逊的生态系统管理得很好，我们很少发现盗版游戏或者含恶意插件的游戏。”

游戏邦发现手机游戏造价便宜，卖价也便宜，比如，Rovio的《愤怒的小鸟》就是曾陷入低迷的电子游戏市场的亮点之一，这种现象表明手机游戏已经开发分食动视暴雪等传统游戏公司的市场蛋糕。

据市场调查公司Gartner数据显示，手机游戏的营收在2014年有望增长至114亿美元。

Gameloft成立于2000年，是少数上市的游戏公司之一，其营收主要来自于迅猛增长的手机游戏市场。该公司表示，其95%的营收来自于手机游戏，去年的营收为1.99亿美元。

电视游戏

Gameloft另一主要增长动力来自于电视游戏，这些平价的游戏主要供非硬核游戏玩家通过家用电视获得游戏体验。

Gameloft的财务总监Alexandre de Rochefort在访谈中表示，2012年开始，电视游戏将成为拉动营收增加的重要筹码。

游戏邦获悉，日本松下公司和韩国三星电子公司均把Gameloft的游戏植入其新推出的连网电视。

蒙特利尔银行资本市场（BMO Capital Markets）分析师Ed Williams表示，“连网电视以及强大稳定的Android商店是Gameloft发展的助推力。”

Gameloft公司的市场份额在过去一年增长了40%。该公司2010年的营收有22%的比重来自苹果平台的游戏，但财务总监de Rochefort表示，Android平台的游戏销量未来有望赶超苹果平台。但他没有给出具体的时间范围。

据悉Gameloft游戏未来也会出现在即将问世的任天堂电子商店，这是一个全新的数码商店，供用户下载3D游戏至其便携设备。

虽然公司目前主要致力于手机游戏，但未来也会向社交游戏领域进军，推出《Green Farm》，游戏获悉，这款游戏和Zynga营收可观的《FarmVille》颇为相似。

尽管社交游戏巨头Zynga如今开始将市场从社交领域拓展至智能手机及平板电脑，但Gameloft认为自己在手机游戏领域拥有极大优势，毕竟他们在这一领域已有10运营经验。

Guillemot补充表示，“好消息是，未来几年，社交游戏有望进入手机设备。我们对于手机设备了如指掌，因此能够将这类设备的优势发挥发到极致。”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Gameloft looks to app stores, TV for growth: CEO

NEW YORK (Reuters) – Gameloft SA (GLFT.PA), a French video game publisher, sees its growth coming from the just-launched Amazon AppStore and from games played on televisions without consoles, the top executive told Reuters.

After riding the wave of Apple Inc’s (AAPL.O) products by making games for iPhones and iPads, Gameloft is now turning to Amazon.com Inc’s (AMZN.O) new store to boost sales on Google’s Android software platform.

Gameloft Chief Executive Michel Guillemot said Amazon, the world’s largest online retailer, where consumers are comfortable using their credit cards to pay for everything from toasters to online movies, provides the perfect platform for mobile games.

“The Amazon ecosystem is controlled where we don’t find too many pirated version of our games or malware games, so for the consumers, it will be a safer place to come and get applications,” Guillemot said in an interview.

Games for mobile phones that are cheaper to make and purchase, such as Rovio’s Angry Birds, are one of the few bright spots in the beaten down global video game business and has started to eat into the profits of companies such as Activision Blizzard Inc (ATVI.O).

The market for mobile games is expected to grow to $11.4 billion by 2014, according to research firm Gartner.

Gameloft, founded in 2000, is one of the few publicly traded companies that makes most of its revenue from the fast growing mobile market. Some 95 percent of its revenue comes from mobile games, the company said. The company generated revenue of $199 million last year.

TV GAMES

Cheaper games designed for non-hardcore gamers to be played on home TV sets are also seen as a major growth contributor for Gameloft.

Gameloft Chief Financial Officer Alexandre de Rochefort said in an interview that these TV games will be important to revenue growth starting in 2012.

Panasonic Corp (6752.T) and Samsung Electronics Co Ltd (005930.KS) have featured the company’s games on their new connected TVs.

“Connected TVs and a consolidated Android store should be a significant benefit to Gameloft’s growth story,” said BMO Capital Markets analyst Ed Williams.

Gameloft shares have gained 40 percent over the past 12 months. Twenty-two percent of its revenue in 2010 was from Apple products, but CFO de Rochefort said sales on the Android platform could one day match revenue from Apple devices. He declined to give a time frame.

Gameloft said many of its games will also be carried in Nintendo’s upcoming 3DS e-shop, a new digital store Nintendo is launching for users to download content for its 3D capable handheld device.

While it focuses on mobile games, the company is trying to expand into social games, with “Green Farm,” a game similar to Zynga’s FarmVille, which it said was profitable.

Zynga, the leader in social games, has been migrating its social games to smart phones and tablets. Gameloft said it has an edge because of its 10 years of mobile games experience.

“The good news is that social games are planning to get to the mobile space over the next few years. We know this mobile space very well and we’ll be able to leverage it,” Guillemot added.（Source：Reuters）