芬兰开发商Rovio推出的《愤怒的小鸟》仅15个月就突破1亿次下载量，成为世界最热门的手机应用之一，引起了好莱坞电影公司20世纪福克斯的关注。该公司两名高管携带新电影《Rio》的剪辑视频，飞往赫尔辛基与Rovio团队见面，促成了两家公司的项目合作。游戏邦获悉，《Rio》的制作班底正是《冰河世纪》的同一批工作人员。

angry-birds-rio-android

《愤怒的小鸟》为何如此成功？20世纪福克斯的移动部门副总裁Andrew Stalbow认为，部分原因是这款游戏老少皆宜，难易程度恰到好处，“它看起来很简单，但实际很难掌握。”除此之外，Rovio在社交媒介上的成功推广也非常关键，“他们通过社交网站迅速传播了这些人见人爱的视频，我们希望自己的游戏也能收获这种效果。”

所以这个美国电影巨头就与芬兰小开发商Rovio结盟，他们向后者的Peter Vesterbacka及其团队展示了同样以小鸟为主题《Rio》剪辑视频，据Vesterbacka所称，该电影确实很合Rovio创意团队的眼缘。

于是Rovio就同意结合《Rio》中异国小鸟的元素，开发一个新版《愤怒的小鸟》。游戏邦认为，对20世纪福克斯来说，他们正好可以从《愤怒的小鸟》庞大的用户基础中获益，使那些原本并非电影迷的玩家开始关注自己的影片。 Vesterbacka表示，“那些平时不看电影的玩家，可能就会因此去看《Rio》，这个结果会非常有趣。”

那么《愤怒的小鸟》从这项合作中又能得到什么好处？Andrew Stalbow认为是“市场推广优势”，二者的推广合作包括广告牌、海报以及超级杯广告等项目。

我们很难判断在这两者的合作关系中，究竟哪一方受益更多。《愤怒的小鸟》搭载了超级杯广告的顺风车，而《Rio》却可能借助这款人气游戏收获更多观众，总之双方各取所需，各有所得。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Fox Hunts For More Than Just Game As ‘Rio’ Hooks Up With ‘Angry Birds’

Created by the Finnish company Rovio, Angry Birds is one of the most downloaded apps ever, with over 100 million downloads in just 15 months. Now the Hollywood mega studio 20th Century Fox is getting a piece of the action. Two Fox executives flew to Helsinki, wowed the Rovio team with clips from their new movie Rio and struck a deal. Rio is being made by the same people behind Ice Age.

What is it about Angry Birds that makes it so successful? Andrew Stalbow, Senior Vice President of Mobile for 20th Century Fox, says it’s partly that the degree of difficulty is just right for both kids and adults. “It looks pretty simple but it’s pretty hard to master,” he says. Plus, Rovio markets the game almost exclusively on social media. “They’ve created these adorable videos that just spread virally across social networks,” says Stalbow. “It’s something that we really aspire to with the games we’ve created at Fox.”

So the American behemoth 20th Century Fox wanted to sit next to this little company in Finland. To make it happen, Andrew Stalbow and another Fox executive flew to Helsinki. They showed Peter “Mighty Eagle” Vesterbacka and the team at Rovio clips of their new movie Rio, which is also about birds. “Our creative people really liked what they saw,” says Vesterbacka.

So Rovio agreed to create a new game featuring the Angry Birds and the exotic birds from Rio. Check out this trailer to see how these birds come together.

Fox would be thrilled to get a piece of the Angry Birds fan base. And a lot of those gamers are not moviegoers. With this new avian alliance, Fox might have a chance to reach them. “There will be a lot of people who will go and see this that normally wouldn’t go and see a movie, so it will be very interesting to see,” says Rovio’s Vesterbacka.

And what’s in it for the angry birds? “Marketing power,” says Andrew Stalbow of Fox. That includes billboards, posters, and a hidden code in a Super Bowl commercial.

It’s hard to say who has more to gain from the Fox-Rovio partnership. The Angry Birds got a free ride in an expensive Super Bowl ad, and Rio might reach a whole new audience when its birds are part of the massively popular, highly addictive video game.（source:npr.org）