日前，手机游戏公司Glu Mobile公布了其2010年度总结报告。该公司现在市值达1.8992亿美元，股票交易价格约每股3.66美元，其P/S比率是2.95。

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游戏邦获悉，Glu的智能手机、平板电脑免费游戏下载渠道包括苹果App Store、谷歌Android Market、微软Windows Marketplace for Mobile、Palm App Catalog、诺基亚Ovi Store和黑莓App World。这类免费游戏经常会推出更新版本，用户可通过微交易模式，购买虚拟商品加强游戏体验。这些虚拟商品的售价范围是0.99美元至99.99美元，终端用户购买的多为售价在0.99至4.99美元之间的低价虚拟商品。Glu与这些销售渠道实行三七开的分成原则，也即该公司通过这些虚拟商品交易获得70%的收益。

另外，该公司也运营一次性付费下载的智能手机游戏，但这类游戏一般不推出更新版本。

在功能性手机业务上，终端用户一般通过无线运营商渠道购买Glu手机游戏，主要通过每月话费结算相关费用。在美国，一次性付费用户的消费范围是5至10美元（基于目前的汇率）；根据不同游戏和运营商的区别，订阅用户每月的消费水平为2.5至4美元（基于目前的汇率）。在欧洲，一次性付费用户的消费范围是2.5至10美元（基于目前的汇率），根据不同游戏和运营商的区别，订阅用户每月的消费水平是1.5至4美元（基于目前的汇率）。在亚太和拉美地区，用户的消费水平普遍低于美国和欧洲用户，针对该地区的订阅用户，Glu与运营商之间实行40%至65%的营收分成。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Glu Mobile Inc. (GLUU) filed Annual Report for the period ended 2010-12-31.

Glu Mobile Inc. has a market cap of $189.92 million; its shares were traded at around $3.66 with and P/S ratio of 2.95.

Highlight of Business Operations:

Consumers download our freemium games for smartphones and tablet devices through direct-to-consumer, digital storefronts, which include Apple’s App Store, Google’s Android Market, Microsoft’s Windows Marketplace for Mobile, Palm’s App Catalog, Nokia’s Ovi Store and Research In Motion’s Blackberry App World. Our freemium games are provided as a live service and are generally designed to be persistent through regular content updates, which is in contrast to our premium smartphone games which consumers download for a fee and are generally not updated. Although our freemium games may be downloaded and played free of charge, consumers may elect to purchase virtual currency which can be used to acquire various items to enhance their gameplay experience — we sometimes refer to these as in-app purchases or micro-transactions. We sell virtual currency and other virtual items to consumers at various prices ranging from $0.99 to $99.99, with the significant majority of suchpurchases occurring at the lower price points. With respect to our premium games for smartphones and tablets, end users purchase our games through the direct-to-consumer digital storefronts at prices generally ranging between $0.99 and $4.99. The digital storefronts generally share with us 70% of the consumers’ payments for our games and virtual currency, which we record as revenues.

For our feature phone business, end users typically purchase our games from their wireless carrier and are billed on their monthly phone bill. In the United States, one-time fees for unlimited use generally range between approximately $5.00 and $10.00, and prices for subscriptions generally range between approximately $2.50 and $4.00 per month, typically varying by game and carrier. In Europe, one-time fees for unlimited use generally range between approximately $2.50 and $10.00 (at current exchange rates), and prices for subscriptions generally range between approximately $1.50 and $4.00 per month (at current exchange rates), typically varying by game and carrier. Prices in the Asia-Pacific and Latin America regions are generally lower than in the United States and Europe. Carriers normally share with us 40% to 65% of their subscribers’ payments for our games, which we record as revenues. （source:gurufocus）