日前，台湾第二大电信运营商台湾大哥大公司宣布，将美国发行商EA推出《模拟人生3 HD》等8款高清手机游戏，引进旗下的Android智能手机，这些游戏的售价为60元新台币（约合2.03美元）至90元新台币。

The+Sims+3+HD+screen

据该公司的用户业务部门的首席运营副总监Jeff Ku表示，“自从苹果App Store引领免费游戏的发展潮流以来，我们在手机游戏市场的营收一直在稳步增长，但我们也发现，智能手机用户为高质量游戏的付费意愿更高。”

游戏邦获悉，EA这次并没有通过当地经销商等传统渠道发售游戏，而选择与台湾大哥大合作，主要原因是它相信运营商更能有效管理数字版权，避免出现类似谷歌Android Market那种盗版失控的现象。

Jeff Ku还表示，这些新游戏还将于今年第二季度，通过信用卡支付渠道与非台湾大哥大的无线服务用户见面。

据市场情报和咨询机构的调查显示，41.8%的台湾移动用户曾经下载手机游戏，30.8%的用户每月在手机游戏上的平均开销是308元新台币。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Taiwan Mobile to sell EA games on Android-powered smartphones

Taiwan Mobile Co., launched high-definition (HD) mobile games by U.S. video game producer Electronic Arts Inc. (EA) Monday to become a major player in the rapidly growing market.

Eight HD games, including the popular “The Sims3 HD” role-playing game, went on sale that day for Android smartphones, priced at between NT$60 (US$2.03) and NT$90, said Jeff Ku, deputy chief operating officer of Taiwan Mobile’s consumer business group.

“Our revenue from the mobile game market has been growing at a moderate pace since Apple Inc.’s App Store led the trend of free game downloading, ” Ku said at a ceremony to launch the new service.

“But we have also found that smartphone users have become more willing to pay for high-quality mobile games.”

Instead of introducing games traditionally, through local distributors, EA’s partnership with Taiwan Mobile shows its confidence in telecom carriers’ efforts in digital rights management to prevent illegal copying, which is also a problem for mobile games on Google’s Android Market online app store, Ku said.

The latest games will also be available for non-Taiwan Mobile wireless service subscribers in the second quarter through credit card payment, he added.

According to the Market Intelligence & Consulting Institute, 41.8 percent of Taiwan’s mobile network subscribers download games on their mobile phones, while 30.8 percent spend an average of NT$308 per month on mobile games.（source:focustaiwan）