据路透社报道，新闻集团很有可能将旗下的电子游戏资讯网站IGN，而非众所周知的MySpace，作为其出击社交游戏市场的主要切入点（这对IGN来说是个振奋人心的好消息）。默多克传媒帝国的疆界几乎延伸至社交网络、电影公司，以及现在的社交游戏等多个领域。新闻集团旗下的数字媒体集团CEO乔纳森·米勒（Jonathan Miller）在阿布扎比媒体峰会（Abu Dhabi Media Summit）上宣布了这个消息，并表示其社交游戏发行公司Making Fun，也是他们推进这一发展战略的重要一环。
IGN social games channel possibly in development, News Corp says
The videogame news site, IGN, could be News Corp’s target for its social gaming efforts rather than the obvious choice, MySpace, Reuters reports. (We’re sure IGN is just thrilled about this news.) Rupert Murdoch’s media empire has its hands in nearly every form of media from social networking to film studios and now social gaming. News Corp digital group CEO Jonathan Miller revealed the news to the Abu Dhabi Media Summit and added that Making Fun, the company’s very own social games publisher, could also be involved in its social gaming efforts.
When asked about whether News Corp had an interest in Zynga, Miller replied, “It’s a little expensive, that particular company, at the present. We’re trying to build it up organically.” In other words, Zynga’s nearly $10 billion price tag is too much for even News Corp. Instead, Murdoch and the gang seem to be looking to take Mark Pincus and his crew head on. “We’re putting a toe and then a foot in the water and we’ll see how that goes,” Miller added.
Come to think of it, News Corp is in a unique position for a social games channel what with its nearly limitless advertising opportunities to generate a following. In fact, Miller added that the company could use its existing television and film properties to attract players, according to Reuters. If anyone is going to topple Zynga, it’s going to be someone with financial backing like News Corp. However, as is with all endeavors, it’s all in the execution.（source：games.com）