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社交游戏开发商Playfish携手美慈组织为灾民募捐

发布时间:2011-03-16 11:25:23 Tags:,,,

社交游戏开发商Playfish也加入了赈灾行列,于日前宣布携手美慈组织(Mercy Corps)和Peace Winds Japan发动捐款活动。据Playfish表示,公司将把活动所得全部捐给美慈组织,用于为日本灾民购置“充气庇护篷(游戏邦注:这些帐篷总共可以容纳近600人)、大型救援帐篷、清洁用水、食物和毛毯”。

playfish help-japan

playfish help-japan

Playfish将于本周在游戏中添加新道具,并把道具销售所得全部捐给美慈组织。目前,Playfish已经在《Restaurant City》中添加了“希望花园”道具,另外还将为更多游戏添加捐款道具,其中包括《宠物社区》的“支持日本”花束、《FIFA Superstars》的“日本精英大迁移”以及《百万大富翁》中的“红色日本宝塔”。

游戏邦发现大部分的Playfish游戏都可以链接到捐款网站。Playfish的捐款方式和Zynga不同,后者的玩家只要通过玩游戏(以及购买道具)就可以为日本灾民捐款,并已通过这种方式募捐了100万美元。Playfish可以在一周的活动时间中就募集到与Zynga一样多的善款吗?

当然不可能,但这并非什么竞争活动。Playfish的善举已足以让人钦佩,但为什么该公司不采用和Zynga一样的方式呢?有人认为 Playfish应该是希望在最有效的时间内发动具有影响力的捐款活动,所以才推出了这项为期一周的慈善活动。无论如何,每一份善款对日本灾民来说都是弥足珍贵的。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Playfish joins Japan relief effort with Mercy Corps donation program

Finally, another social game developer has decided to use its immense resources for good. Playfish announced today that it has joined forces with Mercy Corps and their partner, Peace Winds Japan, to run a donation program. Through the program, Playfish will give 100 percent of its proceeds to Mercy Corps to provide the Japanese with “balloon shelters to accommodate up to 600 people; large emergency tents; clean water, food and blankets,” according to the company.

Throughout the week, Playfish will add items to its games for purchase and donate 100 percent of those proceeds to Mercy Corps. Currently, the Garden of Hope item is available in Restaurant City, but more games will receive donation items this week including a “Support Japan” bundle in Pet Society, “Japan Elite Transfers” in FIFA Superstars, and a “Red Japanese Pagoda” in Monopoly Millionaires.

There is a link beneath most Playfish games leading to the donation website. Playfish is handling the situation differently than Zynga’s, which allowed players to donate through playing its games (and buying items) immediately. Using this method, the company has already raised $1 million. Will Playfish be able to produce the same contribution with its week-long event?

That’s unlikely, but keep in mind that this is far from a competition. The fact that Playfish has made the gesture is respectable, but what prevented the company from employing the same strategy? My guess is that it was a matter of how much time is left to make a contribution with impact, which lead to this week-long event. Regardless, every donation helps–here’s your chance, Playfish fans.(Source:Games.com)


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