日前，社交游戏巨头Zynga宣布旗下的积分奖励网站RewardVille正式开放服务，支持玩家通过一系列Zynga游戏赢取积分兑换虚拟商品。

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游戏邦了解到，RewardVille项目已经测试了几个月，它创造了一种新的Zynga游戏虚拟货币zCoins，这种操作可以让Zynga在Facebook平台上保持相对独立的优势。Zynga与Facebook之间的关系微妙，前者是Facebook平台上最为成功的社交游戏开发商，而且也进军了其他社交平台，所以它并不需要完全依赖Facebook。不过，这两者的磨擦最终还是以Zynga同意采用Facebook虚拟货币Facebook Credits而告终。

RewardVille项目的宗旨是鼓励玩家尝试多款Zynga游戏，他们只有在体验超过一款游戏的前提下，才有可能最大限度地赢取游戏积分zPoints。游戏邦认为，这种操作反过来也有利于Zynga进一步提高公司的品牌知名度。

欲获得这种奖励的用户可以登录RewardVille网站，通过玩多款Zynga游戏赢得zPoints和zCoins。在同一天内，玩家在一款游戏中最多可赢得80个zPoints，在所有游戏中最多可获得300个zPoints，然后可以用这些积分兑换虚拟商品。除此之外，玩家还可以使用zPoints和zCoins给好友发送其他Zynga游戏的礼物。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

RewardVille will make you play even more Zynga games

Social gaming giant Zynga just announced the launch of RewardVille, a program that offers virtual goods for playing Zynga games.

RewardVille has been in testing for the past few months, it creates a new virtual currency for Zynga games called zCoins. This helps Zynga establish a little independence from Facebook. The two companies have a complicated relationship, with Zynga becoming the major success story on the Facebook platform while also trying to build a presence on other platforms, so that its destiny isn’t entirely in Mark Zuckerberg’s hands. Zynga and Facebook came close to major falling out last year before Zynga finally agreed to use Facebook’s virtual currency, Facebook Credits.

The new program should also encourage players to try out multiple Zynga games, not just its massive hits CityVille and FarmVille — they can only earn the maximum number of points if they play more than one game. And that, in turn, should make players more aware of Zynga as a company and a brand.

The idea is pretty straightforward. Users sign up at the RewardVille site, earning zPoints and zCoins for playing games across the Zynga network. In one day, users can earn 80 zPoints in a single game and 300 zPoints total, which they can redeem for virtual goods that aren’t available anywhere. Players can also use zPoints and zCoins to send gifts to their friends in other Zynga games.（source:venturebeat）