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Windows Phone 7受开发商青睐,软件数量突破9000

发布时间:2011-03-11 18:15:09 Tags:,,

虽然微软在推陈出新方面有些力不从心,但这显然毫不影响其笼络Windows Phone 7开发商的能力。

游戏邦从Windows Phone游戏开发商博客的最新文章获悉,微软的托德·布利克斯(Todd Brix)表示Windows Phone 7的软件数量如今已达9000,不到1个月的时间就增长了1000个。

应用软件层出不穷

布利克斯表示,“衡量市场活力有很多方式,很高兴我们在各个方面反响都很好,不论是应用软件的数量、工具的普及程度还是开发商从各个营收渠道所获得的实际收益(游戏邦注:下载量和销量就是靠营收渠道来推动的。)。当然,我们最近刚刚宣布和诺基亚结盟,旨在努力为开发商创造一个充满生气的环境。”

Windows Phone 7

布利克斯还补充道,9000个应用软件出自逾3.2万个注册开发商之手,这些开发商平均每天推出100个新软件。

先试后买

此外,布利克斯还给平台游戏开发新手提了一些建议,同时也谈到了Windows Phone 7平台的试用功能。该功能允许用户免费试用软件,他表示该功能目前很受欢迎。

布利克斯表示,“有试用功能付费软件的下载量是没有试用功能付费软件的70倍,这扩大了购买完整版付费软件的用户群。大约有1/10的用户下载免费试用软件后付费购买,带来的收益是没有试用功能付费软件的10倍。”

微软的这番言论表明,用户更青睐有试用功能的付费软件,也更容易购买这类软件。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Windows Phone 7 now 9,000 apps strong, growing by 100 new apps a day

Though rolling out updates appears to be something of a problem for Microsoft, the firm is having much more less trouble garnering developer support for Windows Phone 7.

Detailed in the latest post on the Windows Phone developer blog, Microsoft’s Todd Brix says the platform’s app tally now stands at 9,000 – that’s 1,000 titles up in less than a month.

Apps away

“There are many ways to measure the vitality of a marketplace and I’m pleased to report that we’re seeing strong results across several fronts; from the number of available apps and popularity of our tools, to more tangible developer benefits stemming from monetisation opportunities that drive downloads and sales,” says Brix in the entry.

“And of course, our recently announced partnership with Nokia represents a big step forward in our efforts to create a vibrant ecosystem for developers.”

Brix adds that those 9,000 apps come from more than 32,000 registered developers, each one delivering an average of 100 new apps a day – the same rate Microsoft revealed at Mobile World Congress.

Try before you buy

As an aside, Brix offers some advice for newcomers to the platform, claiming Windows Phone 7′s trial set up – which allows users to try out apps for free – is proving especially popular.

“Paid apps that include trial functionality are downloaded 70 times more than paid apps that don’t include trial functionality, expanding the number of potential customers to purchase the full paid version,” adds Brix.

“Nearly one out of 10 trial apps downloaded convert to a purchase and generate 10 times more revenue, on average, than paid apps that don’t include trial functionality.”

Microsoft’s stats suggest trials also convert to paid downloads more quickly. More than half of trials that end up as paid downloads do so within a day, and most of those with the first two hours.(Source:PocketGamer.biz)


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