作为平台，首要的数据要求是稳定的（或者增长）用户流量。facebook成为全球最大的社交游戏平台上因为facebook有稳定的5亿用户，并且还存在不断的增长中。作为曾经全球社交网络的领先者，myspace也一度风光无限，但是随着myspace全球用户流量的急剧下滑，我们不禁要问myspace还能对开发者具备吸引力吗？（看起来facebook的目前是突破10亿用户，myspace的目标是防止跌破1亿用户）

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以zynga为例，zynga在facebook最热门的游戏farmville活跃用户最高峰时足有8300万，而在myspace最热门的游戏是mafia wars仅为1300万。

helloform网站以It’s too late for MySpace为标题来论述myspace目前所遭遇的困境。我们从alexa的数据监测中可以看到myspace目前的流量下滑程度依然让人触目惊心。没有流量基础支撑，myspace就不能对开发者产生足够的吸引力。

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This was the scenario a few years ago: Myspace had it pretty good – the music industry was all over it. Any artist had to have a profile. Everyone had an account. Those that didn’t at least visited it for the latest updates from their friends, family or favorite artists. It was messy, it was huge.

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Fast forward to today: the audience is on Facebook and Twitter, the artists are too, daily pageviews are going down quick (see the chart below, off of Alexa), and they’re out of the game. Myspace has simply become irrelevant. This post attempts to explain why, from the perspective of a designer and developer who also happens to be a part of the music industry, and an old user of the site.

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People don’t “get” Myspace anymore

… because Myspace doesn’t get itself. What is it? What’s their motto? What problem are they solving? Who and what are they connecting? No one in the audience has a clue and I’m guessing (although it is an informed guess) not many in the company do either. It’s not for music, it’s definitely not for social sharing, so what is it for?

Myspace needs to get their shit together and figure this out. They are scraping other products for ideas (stream from twitter, messaging and apps from Facebook, etc) and failing at imitation (seriously, go try those out). It comes as no surprise that they should be investing their time and money in doing one thing extremely well – which is what Twitter and Facebook do.

It’s too late for these guys. Users have no patience for the site anymore, and their employees clearly don’t either. There’s no apparent product roadmap. They’re not innovating. I can’t help but think they’re the Geocities of today. Michael Arrington said a few days ago that Myspace was like the Titanic, and I have to agree. I can only imagine people are getting on their lifeboats and rowing the hell away from it. The public and music industry sure have saved themselves a long time ago.