Developers: How To Gain 4.5 Million Users In A Few Months
Crime City, developed by Funzio –a small social gaming company located in San Francisco – went from 2 million users in October of 2010 to 6.5 million users in January 2011. According to a recent case study, AdParlor — an advertising company dedicated to managing large Facebook advertising campaigns — worked with Funzio to define the game’s target audience.
AdParlor immediately incorporated more user-tracking features to enhance the information gathered about Crime City’s user base. The idea behind this was to track how long a user would stay
on the game, as well as the level the user reached.
Along with user-tracking, Ad Parlor targeted ads geared towards males. Little by little, the company went through different results they obtained from tests. Demographics became imperative: changing the age, gender and race for targeted ads became essential. Exclusion and social targeting were both employed for Ad Parlor’s campaign.
The results of the campaign were outstanding. Within a few short months, Crime City went from 2 million users to 6.5 million. Also, with regards to rating, the game currently has a rating of 4.9 out of 5 by its users — the only game to be rated this high with over 500,000 users. Funzio and Ad Parlor learned that tweaking ads for a target audience really helps define a useful user base.（source:socialtimes）