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ngmoco首席执行官称手机游戏是娱乐产业的未来

发布时间:2011-03-05 21:23:18 Tags:,,,

手机游戏公司ngmoco首席执行官及创始人Neil Young在日前的GDC大会上表示,他相信手机游戏不但是游戏行业的未来,而且还将是娱乐产业的未来。

据游戏邦了解,在早期的事业生涯中,Young并不看好手机游戏的发展前景,“我当时还不喜欢手机游戏行业”,他最初认为手机游戏市场就是一个“尽可能以最低成本和性能的软件,投放到多个国家和手机平台的领域。”

Neil-Young-CEO-of-ngmoco

Neil-Young-CEO-of-ngmoco

不过当他买到第一部iPhone手机时,他的思想就开始发生变化了,“在短短几个小时中,我发现iPhone的确很特别。我认为iPhone将成为一个很棒的游戏运行平台。”

但真正让Young相信手机娱乐内容前景光明的依据,并非iPhone游戏最近几年的成功,而是日本手游戏市场的蓬勃发展。

他表示,“日本最终会成为西方的领先指标,我说‘最终’是因为你之前可能已经听过这种说法。”在他看来,日本之前没有起到这种示范作用是因为,手机游戏在日本取得的成功,并不能反映西方用户手机使用习惯的发展趋势。但是现在,Young认为西方的手机游戏开发潮流,已显示出了当初日本手机游戏繁荣发展的前兆。

Young认为日本手机游戏市场的兴盛应归功于四个主要因素:手机普及率、运行性能、兼容性和可支付性。在他看来,西方市场在可支付性这一点上仍然比较落后,但相信西方市场目前已接近满足前三个开发手机游戏的理想条件。

据他所称,目前在西方发生的情况正与日本一样,无线网络的用户覆盖率为93%,47%的无线用户使用的是3G网络,另外,今天的手机设备的功能远比日本手机游戏刚刚发展时要强大许多。

另外游戏邦获悉,针对任天堂CEO岩田聪在本届大会上对手机及社交游戏的负面评价,他没有发表任何回应,只是多次提到手机游戏就是未来,“手机及手机操作系统可能成为娱乐产业的未来。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Mobile Games are the Future of Entertainment, says Neil Young

Following remarks made to IndustryGamers in an interview yesterday where he expressed concerns about Sony’s NGP and Nintendo’s 3DS, CEO & Founder of ngmoco Neil Young used his GDC session to outline why he believes mobile games are not only the future for gaming, but the future of entertainment.

Early in his career, Young was not convinced by mobile games. “I did not like the mobile games industry,” he began. Young originally saw the mobile market as where you build “the lowest common denominator software for as many countries and devices as possible.”

The defining moment when this changed for Young was when he got his first iPhone home. “Within a few short hours I realized there was something special about the iPhone. I thought the iPhone would be a wonderful device to make games on.”

But it is not just the recent success of iPhone games that led Young to believe the future lies in mobile entertainment. For Young, the true indicator is the booming mobile market in Japan.

“Japan is finally a leading indicator for the West,” he said. “I say ‘finally’ because you have probably heard that before.” For Young, Japan has not previously been a good indicator simply because mobile games were successful in Japan because usage penetration did not reflect mobile usage trends in the West. But now, Young sees a development of trends in the west that mirror those that led to the boom of mobile games in Japan.

Young sees four main aspects that contributed to the Japanese mobile market: ubiquity, capability, compatability, and affordability. While he sees the West as still trailing on affordability, Young believes the West is currently on the verge of the first three aspects creating a perfect storm for mobile development.

“Exactly the same thing is happening here in the West [as in Japan]. Wireless has penetrated 93 percent of the population. 47 percent of all wireless subscribers are on 3G, well over the 40 percent usage crossover that powered Japan’s usage growth.” Further, today’s devices are far more powerful than those that existed at the beginning of Japan’s growth.

Young made no comment on the future of the big handheld companies, nor did he make any comment in response to Iwata’s scathing keynote attack on social and mobile games this morning. But he stated many times that mobile games are the future. “It really does look like mobile and mobile operating systems can be the future for entertainment.”(source:industrygamers)


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