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ISG及PopCap调查:1/3的英美成年人为手机游戏玩家

发布时间:2011-03-01 17:23:56 Tags:,,,

根据ISG公司以及PopCap的一项最新调查显示,大约1/3的英美成年人是手机游戏玩家,超过半数的人至少在他们的手机上玩过一次游戏。

共有2425名成年人参与了这项由休闲游戏开发商PopCap Games(代表作包括手《植物大战僵尸》、《宝石迷阵》系列)在一月份委托执行的在线调查,平均52%的受访者表示他们在某些时刻玩过手机游戏(游戏邦注:具体比例为英国73%,美国44%)。

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调查发现,18岁及以上的英美受访者中有33.6%在过去的一个月中玩过一次手机游戏,24.6%在过去的一个月中玩过一款手机游戏。PopCap把前者分类为“手机游戏玩家”,后者为“狂热的手机游戏玩家”。

84%的手机游戏玩家和97%狂热的手机游戏玩家表示,他们每周至少玩一次手机游戏。尤其是智能手机玩家,他们在游戏上投放了大量时间,其中92%受访者自称每周至少玩一次手机游戏,45%每天都玩手机游戏。

在这些手机游戏玩家中,约半数人表示他们花在手机游戏上的时间比上一年更多,其中有20%表示自己的情况与2009年相同。63%的智能手机玩家声称他们现在更频繁地玩游戏。

除此之外,78%的受访者表示玩手机游戏已经成为他们每周的固定活动,59%的人则表示这已经变成了他们日常生活的一部分。在智能手机玩家中,每周玩手机游戏的用户比例为88%,每天玩手机的比例为68%。

据游戏邦了解,19%的受访者称他们每天用手机玩一个或多个社交游戏,37%反映他们每周至少在手机上玩一次社交游戏。这些玩家花在玩游戏上的时间占手机总使用时长的23%。

当被问及最常用那种设备玩游戏时,44%的移动游戏玩家表示使用他们的手机(这一比例在2009年为19%),21%的人使用传统掌机,30%的人使用电脑。“狂热的手机游戏玩家”中有51%选择他们的手机,作出同样选择的还有55%的智能手机玩家。

43%的手机游戏玩家和49%的智能手机玩家均反映,他们在过去的一年中曾将一款免费试玩的游戏升级为付费完整版本。此外,27%的手机游戏玩家和34%的智能手机玩家还表示,他们在过去的一年中曾花钱购买免费游戏中的附加内容。

ISG和PopCap调查发现,智能手机用户在2010年购买游戏的平均数量是其他手机用户的两倍,前者的平均数是5.4款,后者为2.9款游戏。同时,智能手机用户在游戏上的平均消费也比其他手机用户高出近10美元,前者为25.57美元,后者是15.7美元。

PopCap的全球发行执行副总裁Dennis Ryan认为,手机游戏与社交游戏是目前为止电子游戏产业最为热门的领域。“随着越来越多的人们购买智能手机,加上手机游戏从搜索、购买到游戏体验的整个过程变得像浏览互联网一样简单,手机游戏市场必将加速发展。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Survey: A Third Of U.S., U.K. Adults Play Mobile Games

Around one third of adults in the U.S. and U.K. can be considered mobile gamers, and more than half have played a game on their cell phone at least once, according to a new survey from Information Solutions Group and PopCap.

Of the 2,425 adults polled in an online survey conducted in January and commissioned by casual game developer PopCap Games (Plants vs. Zombies, Bejeweled series), an average of 52 percent said they had played a mobile game at some point (73 percent in the U.K., 44 percent in the U.S.).

The survey found that 33.6 percent of U.S. and U.K. respondents aged 18 and up played a game on their mobile phone in the past month, and 24.6 percent played a mobile game in the past month. PopCap categorized the former group as “mobile phone gamers”, and the latter as “avid mobile phone gamers”.

84 percent of the mobile gamers and 97 percent of the avid mobile gamers said they play games on their phone at least once a week. Smartphone mobile gamers in particular spend a lot of time gaming on the go, as 92 percent play mobile games at least once a week, and 45 percent play mobile games daily.

Among the mobile gamers, 50 percent said they are spending more time playing games on their handsets than they did in the previous year, compared to 20 percent who said the same in 2009. 63 percent of smartphone gamers claim they are playing more games now, too.

78 percent of the mobile gamer respondents indicated that playing games on their phone had become a regular part of their weekly activities, and 59 percent said it had become a part of their daily activities — 88 percent of smartphone gamers play mobile games weekly, while 68 percent said the same for daily.

In the survey, 19 percent of mobile gamers said they play one or more social games on their handset daily, and 37 percent responded that they play a social game on their phones at least once a week. Among all mobile gamers, 23 percent of their phone usage time (excluding calls) is spent playing games.

When asked what device they play games on most often, 44 percent of mobile gamers said their phones (compared to 19 percent in 2009), while 21 percent of them said traditional consoles and 30 percent said computers. 51 percent of avid mobile gamers chose their phones, as did 55 percent of smartphone gamers.

43 percent of mobile gamers and 49 percent of smartphone gamers said they upgraded a free trial game to a full paid version in the past year. 27 percent of mobile gamers and 34 percent of smartphone gamers said they paid for additional content in a free-to-play game in the past year, too.

ISG and PopCap found that the average smartphone owner purchased twice as many games as those with other types of phones (5.4 games vs. 2.9 games) in 2010, and spent nearly $10 more on titles ($25.57 vs. $15.70).

“Mobile games are, along with social games, the hottest sector of the video game industry by far,” says PopCap’s Worldwide Publishing EVP Dennis Ryan. “As more people purchase smartphones and the entire process of finding, purchasing and playing mobile games becomes as simple as browsing the internet, the mobile games market is going to accelerate even more.” (source:gamasutra)


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