吸引用户或许是社交游戏开发最关键的一环，然而很多人往往会忽略这一点。仅仅堆砌开发商想添加的数字内容，却无法吸引用户的游戏将难以获得成功。不过别担心，Facebook的“请求”（Requests）功能可以帮助开发商吸引用户。如果你玩过任何一款主流的Facebook游戏，就会知道这些频频出现的“请求”是怎么一回事了。想让游戏获得更多曝光率，那就升级到Facebook请求功能的2.0版本吧，为你的用户提供两种不同的选项：用户请求及应用请求。

new-requests

用户请求：顾名思议，这项功能就是由用户发起的请求，如果对方用户接受了请求，他们的操作面板就会自动增加一个书签。当用户不断收到请求时，他们的书签数量也会随之上升。

应用请求：这是由开发商通过Graph API发送的请求功能，开发商可以通过这项功能灵活地吸引用户返回游戏中。

游戏邦认为，书签是一种很好的游戏营销手段。用户每次登陆Facebook，其操作界面旁边都会显示一个书签列表。无需付费为游戏进行广告宣传，书签就是一种免费的广告形式。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Facebook Requests 2.0 — What You Need To Know

Engaging users is probably one of the most important aspects of social gaming development — even though a lot of us tend to forget. Use all of the digital content you want, but without a game that engages users, it will flop. Facebook helps developers with this aspect of social gaming by giving developers the option to use ‘requests’. If you have played any of the leading Facebook games out there, you will know that you are always being bombarded with these. To stay on top of your game, upgrade to Facebook’s new Requests 2.0 to provide your users with two different request options: user-generated requests and app-generated requests.

User-generated requests – User-generated requests are self-explanatory to say the least. These types of requests are triggered by the user’s action. In return, a bookmark will be added to the recipient’s dashboard. When a user receives a request, his or her bookmark count will go up — these bookmarks will be added up overtime for the user.

App-generated requests – Developers send these requests through the Graph API — they are not initiated by the user. Developers can use these to cleverly lure users back to the application.

Bookmarks are a great way to market your game. Every time a user signs onto Facebook, a list of bookmarks will shown on the side. Instead of having to pay for an ad, bookmarks provide your game with a little free advertising.（source：socialtimes）