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亚马逊Android Appstore将推产品自动推广功能

发布时间:2011-02-25 09:53:35 Tags:,,,

虽然之前问及Android Appstore的情况时,亚马逊总是回复“很快就会和大家见面”,但据游戏邦了解,这个在线零售巨头最终还是就Android Appstore的安装和功能透露了些许信息。

亚马逊还是会掌握游戏定价权,通过三七开原则对应用营收进行抽成。另外,在应用产品正式投放市场之前,亚马逊会先严格测试该应用的稳定性。

Amazon-android

Amazon-android

另外据游戏邦了解,亚马逊还为应用产品提供了自动推广功能,该功能会运用亚马逊应用商店算法的准则,向用户推荐与其相关的应用产品。

根据买家的搜索要求,浏览记录和期望列表,亚马逊会在首页上呈现相关的推荐产品,首页还是划分成“更多产品”,“新品上架”和“与浏览产品相关的应用”3大版块。

此外还分别设立了热门付费应用和免费应用排行榜,每小时都会进行更新,跟进谷歌Android Market和苹果App Store的最新产品资讯。

据游戏邦了解,亚马逊在帮助增加开发商产品曝光率方面,还有其他一些妙计。

在“购买该产品的买家还买了什么”和“看过该产品的买家后来买了什么”这两个版块,买家的购买记录将成为引导后来用户消费的切入点。

例如,有人买了一个Android平板电脑(也许是摩托罗拉Xoom),然后把IMDB应用和《愤怒的小鸟》下载到电脑上,后来浏览Xoom产品页面的买家,也会浏览到这些信息,有可能因此而促使他们采取同样的消费行动。

在竞争日益激烈的手机应用领域,任何一种有助于提升应用下载量的工具都会受到开发商的欢迎,再加上亚马逊已经培养了1.14亿消费用户,所以这个应用商店的未来发展还将更具竞争优势。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Amazon reveals inbuilt marketing tools for Appstore developers

Whilst Amazon sticks rigidly to the ‘coming soon’ line for its Android Appstore, the online retail giant has previewed a few more nuggets regarding its implementation and functionality.

We already know that Amazon will maintain control over pricing, will divvy up revenue 70/30, and will aggressively test software before it goes live in its mobile apps marketplace.

And to that list Amazon is adding automated marketing for apps, which utilises the power and knowhow of Amazon’s algorithms to highlight relevant titles to customers on its digital shelves.

Recommendation engine

Based on your search requests, browsing history, and wish lists, Amazon will display a set of recommendations on the homepage in familiar segments dubbed “More Items to Consider”, “New For You”, and “Related to Items You’ve Viewed”.

Separate Bestsellers lists for Paid and Free applications, which are updated hourly, follow the lead taken by Google’s own Android Market and Apple’s digital storefront.

Amazon also has a couple of other party tricks up its sleeve to help an app developer gain that all-important visibility across its vast repository.

Past success

In sections entitled “Customers Who Bought This Item Also Bought” and “What Do Customers Ultimately Buy After Viewing This Item?”, one punter’s past purchases serve as a jumping off point for successive shoppers.

So, if, for example, I purchase an Android tablet (Motorola Xoom, perhaps), then download the IMDb app and Angry Birds, anybody who later visits the Xoom product page will be informed of these potential must-have accessories to the 10.1-inch device.

In an increasingly competitive mobile apps landscape, every tool at a developer’s disposal will be gratefully received, and with 114 million customers already well attuned to Amazon’s purchasing methods, there could be a new addition to this ranking list ‘coming soon’.(Source:PocketGamer.biz)


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