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Playfish制作人谈社交游戏《百万大富翁》设计理念

发布时间:2011-02-24 22:03:51 Tags:,,,

2009年11月,美国艺电(Electronic Arts Inc)收购了Playfish(该公司曾开发了《城市餐厅》和《宠物社区》等游戏),旨在巩固并加强EA Interactive的网页和手机游戏业务。亚当·葛瑞格奥(Adam Gutterman,曾就职于Three Rings Design)于2010年8月加入了Playfish,将《百万大富翁》(Monopoly Millionaires)推向了Facebook平台。他在近日的采访中谈到了将棋盘游戏推向社交游戏领域所面临的各种挑战

Monopoly-Millionaires

Monopoly-Millionaires

可以和我们谈谈你自己,以Playfish/孩之宝公司(Hasbro)/EA在社交游戏领域的计划吗?

我是Playfish也是《百万大富翁》的制作人。孩之宝通过EA合作,把一些游戏带到视频游戏领域;EA收购了Playfish,希望把自己的作品和《Madden》等游戏带入社交游戏世界,而《大富翁》是孩之宝最有名气和最受欢迎的作品,当然就成了我们的首选。

将《大富翁》这样一个富有竞争力的棋盘游戏带到社交游戏领域,经历了哪些挑战?

就像你说的,《大富翁》是很有竞争力的作品。有人成功,就有人失败,这是我们面对第一个挑战。第二,在大多数的棋盘游戏中,开头、中间和结尾都是已经确定好的;第三,大多数的棋盘游戏每场只能有少数几个玩家,从2个到8个不等。在把《大富翁》这款游戏变成社交游戏时,我们保留《大富翁》中为大众所熟悉和具有突出特色的元素,比如说整个经典的棋盘,棋子,移动的核心机制,收集和建造。我们还得增加一些功能,让它成为一个玩家互相合作的社交游戏。

那么你们是如何把《大富翁》变成一款社交游戏的,为什么玩家会想与好友分享《百万大富翁》?

在《百万大富翁》中,玩家有供自己建房子和展示的地盘,游戏的核心机制就是拜访其他玩家的地盘。玩家得通过拜访其他地盘来收集房产卡片,然后在自己的地盘上建房子。游戏中的交换行为会让玩家互相拜访,玩家也会知道谁来拜访过自己。举个例子,如果我知道杜鲁来我的地盘转了一圈,我也会回访一下他的领地。除此之外,玩家也会接受到参观其他地盘的邀请,我们把这个叫做“招待”——拜访这些地盘,玩家可以发现散落在当地的一些金子,额外的面包卷和房产卡片等,然后把它们收集起来。

《百万大富翁》设置了什么陷阱来吸引用户?对我来说,这种设置只是让我知道我不会再跨进哪些人的地盘。

(笑)我们在游戏中加入了一些竞争性的元素,就像你说的还有其他用户的反馈一样,让这些陷阱改头换面,然后以新的形式重新出现,除了这些重新设定的陷阱外,我们也会让玩家自己设陷阱,这样可以吸引用户访问他们的地盘。

用户在《百万大富翁》中的发展目标是什么?

关键词是“富翁”,目标就是要获得财富,成为一个真正的房产巨头,成为拥有最受欢迎地盘的领主,为了实现这个目标,你得吸引别人来你的地盘。我想再说明下,《百万大富翁》的核心机制是拜访朋友。在大多数的社交游戏中,拜访朋友只是个附加机制,但我想将拜访朋友设置为游戏的核心机制。

你打算怎么让玩家把自己的地盘变得更有吸引力,让这款游戏吸引更多玩家?

我们将会增加更多的任务,让用户扩建地盘。目前地盘的中心是一个空白的画布。我们已经添加了一些新的装饰,但还会扩建旅馆,增加亮点,创造更多营收。就像我提到的那样,我们会重新设定陷阱,也让玩家自己设置陷阱。地盘的设计工作还没有结束。现在有99个关卡,足够让用户玩好几个礼拜了。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Interview: Playfish’s Adam Gutterman on Designing Monopoly Millionaires for Facebook

In November of 2009, Electronic Arts Inc. acquired Playfish, a leading creator of social network games such as Restaurant City and Pet Society, with an eye on strengthening EA Interactive, a division focused on web and mobile. Adam Gutterman (previously of Three Rings Design) was brought on in August 2010 and he took Monopoly Millionaires to market on Facebook. We spoke to him about the challenges of bringing a board game to the social game space.

Inside Social Games: Tell us something about yourself and Playfish / Hasbro / EA plans for social games.

Adam Gutterman:I am a Producer here at Playfish and I am the Producer for Monopoly Millionaires. Hasbro and EA partnered together for bringing quite a few of Hasbro titles to the video game playspace and as you know, EA acquired Playfish. EA wants to bring their IPs and titles such as Madden to the social gaming world and Monopoly, being one of Hasbro’s most storied and beloved board games was chosen to be the first.

ISG: What were the challenges in bringing a competitive board game like Monopoly to the social gaming space?

AG: Well, as you mentioned, it’s competitive. Someone wins and others lose. That’s the first challenge. Secondly, in most board games, there is a defined beginning, middle and end; and thirdly, most board games are limited to a small number of players; from two to perhaps eight. To get a game like Monopoly to work as a social game, we kept the things that are familiar and recognizable to game of Monopoly; the entire classic board, the movers, the core mechanics of moving, collecting and building. Then we had to add features to make it a cooperative social game.

ISG: So what did you do to make Monopoly into a social game, and why would players want to get friends to play Monopoly Millionaires with them?

AG: In Monopoly Millionaires, everyone has their own board to build and express themselves with, and the core mechanic in the game is to visit other boards. You have to visit other boards in order to collect property cards to build on your own board. Social exchange also draws people to visit each other, and we let you know who’s come by to visit. For example, if I see that Drew has come by to roll on my board, I’ll want to go back to roll on his. Apart from that, there are also quests to roll on other boards and what we call “treats” – little piles of treasures such as gold, extra rolls and property cards that spawn randomly on boards that you collect if you land on the space.

ISG: What’s with these traps that suck Monopoly money from you? All that has done for me is to let me know whose board I’m not visiting.

AG: (laughs) We thought to put some competitive aspects into the game, and as you’ve expressed and per other player feedback received, traps are going to be re-imagined and will re-appear in a different fashion. Along with the re-imagined traps, we will also have player placed treats which will help attract players to your board.

ISG: What is the goal of Monopoly Millionaires?

AG: The key word is Millionaires. The goal is to acquire wealth, to be a real estate magnate, to be the one with the most popular boards and to do that, you want to attract players to your board. I’ll say it again; the core mechanic of Monopoly Millionaires is visiting your friends. In most social games, visiting your friends is a side mechanic. I want to go on record as the first to make that our core mechanic.

ISG:  What plans do you have for players to make their boards attractive and to attract players to Monopoly Millionaires?

AG:We will be expanding missions, and provide a way to build out the board. The center of the board right now is a blank canvas. We’ve got some decorations, but will have ways to expand the hotels, to build attractions and generate more revenue. As mentioned we will re-imagine the traps and provide player placed treats. We are not done designing the board yet. There are 99 levels right now, and that’s many, many weeks of play.(Source:Inside Social Games)


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