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SuperData调查:巴西成拉美最大的虚拟商品交易市场

发布时间:2011-02-24 11:27:10 Tags:,,,

据数字商品分析公司SuperData Research最近的报告显示,拉美地区的游戏虚拟商品销售额将从目前的3.36亿美元,翻倍增长至2014年的624亿美元。

游戏邦获悉这份《巴西在线游戏市场报告》指出,巴西的虚拟商品销售额占整个拉美市场的半数以上,全年营收约1.655亿美元,预计2014年将双倍增长至3.2亿美元。

该报告预测巴西将在今年18个月中,成长为世界重要的游戏市场,该地用户已成为基于网页的MMO和社交游戏公司锁定的目标。

SuperData分析师Joost Van Dreunen博士表示,巴西一直是拉美地区在线娱乐内容的龙头市场,当地的用户喜欢通过现金方式为游戏付费,这样就直接为游戏发行商节省了一些收费服务成本。

他同时还认为,发达国家市场的用户获取成本及每户平均收益的利润正在下滑,但巴西市场的发展势头却没有减缓的趋势。

latin american market for virtual items

latin american market for virtual items

据游戏邦了解,除了巴西之外,虚拟商品全年营收排在前六名的其他拉美国家分别是:哥伦比亚,4400万美元;墨西哥,4250万美元;阿根庭,1910万美元;秘鲁,1540万美元;智利,1330万美元;委内瑞拉,1190万美元。

该调查共访问了500名多名巴西在线游戏玩家,考察了20万笔大型多人在线游戏、第一人称射击游戏、社交游戏、休闲游戏和虚拟世界的独立虚拟商品交易情况。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Study: Latin American Virtual Goods Sales To Reach $624M By 2014

Sales for in-game virtual goods in Latin America will nearly double from $336 million today to $624 million by 2014, according to a new report from digital goods analyst SuperData Research.

The study, titled “Brazil’s Online Gaming Market”, shows that Brazil accounts for over half of virtual good sales in Latin America, or around $165.5 million annually. SuperData predicts Brazil’s virtual good sales will practically double by 2014, reaching $320 million.

The group says it expects Brazil to be “a priority for game company executives” in the next 18 months, especially considering the increased attention the Latin American market is receiving from browser-based MMO publishers and social game companies.

“Brazil is the crown jewel in Latin American market for online entertainment,” says SuperData analyst Joost Van Dreunen, Ph.D. “Its preference for cash-based payment methods, for example, directly benefits publishers’ bottom-line by avoiding costly charge backs.”

Van Dreunen adds, “With declining margins between acquisition cost and average revenue per user in more developed markets, Brazil presents a financially sound opportunity for continued growth.”

Behind Brazil, SuperData ranks Colombia ($44 million annually), Mexico ($42.5 million), Argentina, ($19.1 million), Peru ($15.4 million), Chile ($13.3 million), and Venezuela ($11.9 million) as the six biggest revenue-generating countries in the region right now.

For the study, the research firm surveyed some 500 online gamers in Brazil, and measured almost 200,000 unique virtual good transactions across massively multiplayer online titles, first-person shooters, social games, casual games, and virtual worlds. (source:gamasutra)


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