在上周的全球移动大会上，移动分析公司Zokem公布的一份最新的智能手机调查报告指出，手机应用程序的每月使用率仍然超过移动网页，其使用率仅次于信息服务，成为排名第二的移动设备服务产品。

据游戏邦了解，Zokem的这份报告调查了2011年1月份的2200名英美智能手机用户，调查发现尽管手机应用越来越受到欢迎，但仍然不敌信息服务（包括短信、多媒体、电子邮件和即时聊天工具），受访者每月使用信息服务的时间多达671分钟。

chart-activity-per-category

紧随其后的是手机应用（包括地图、游戏、娱乐、商务、社交网络等），每月使用时长达667分钟；语音服务位居第三，每月使用时长为531分钟，网页浏览器的使用时长为422分钟。

虽然手机应用在使用率上远超移动网页，但新闻、搜索引擎和商务类的移动网页的使用率仍然很高，每月使用率分别达到86%、85%和66%。

游戏邦获悉，仅22%的移动网页用户使用基于网页的电子邮件，只有18%的受访者体验网页游戏；而通过手机应用接收电邮的用户比例高达76%，体验手机游戏应用的受访者比例为45%。

总体而言，多媒体及其他娱乐应用最受欢迎，但成人娱乐应用则不在此列。据游戏邦了解，15%的网页用户每月都会浏览成人娱乐网页，这种结果可能与苹果iTunes禁止投放成人应用内容有关。

Zokem公司首席执行官Hannu Verkasalo表示，手机应用的使用率超过移动网页，最主要的原因之一在于，它的使用性和用户体验比后者更出色。尽管现在许多智能手机都可以支持HTML5、Flash和其他强大的网页技术，移动网页浏览器确实在不断发展，但由于智能手机的屏幕较小、表现功能也比较有限，网页应用不可以离线使用等原因，使网页应用提供的用户体验略显逊色。从技术上讲，手机应用展现给用户的视觉形象、功能和传递的价值，都比网页应用更为卓越。

除此之外，他还认为手机应用很容易通过应用商店创收，这一领域的经济发展前景较为乐观，这一点也是手机应用胜出的重要原因。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

At last week’s Mobile World Congress in Barcelona, the GSM Association (GSMA) partnered with mobile analytics firm Zokem to publish highlights from Zokem’s recent smartphone research study.

Its report found that mobile applications are overtaking mobile Web browser usage in terms of monthly use. In addition, apps are now second only to messaging in usage activity, beating both voice and Web for the #2 spot.

Zokem’s January 2011 study looked at over 2,200 smartphone users in both the U.S. and the U.K. Although apps are growing in popularity, they haven’t yet become the top usage category on smartphones – messaging is still #1. Messaging, which includes text, multimedia, email, and instant messaging, accounts for 671 minutes of usage per month (active on-screen time).

Meanwhile, apps (maps, gaming, entertainment, productivity, social networking, etc.) are a very close second at 667 minutes of usage per month.

Voice (531 minutes) and Web browsing (422 minutes) are much further behind.

Although, in total, apps are overtaking the Web in terms of usage, there are certain categories where the mobile Web is still used heavily. News, search and commerce categories receive more usage from mobile Web browsers, with 86%, 85% and 66% of mobile Web browser users using them monthly, respectively, says Zokem.

In comparison, only 22% of Web browser users use Web-based email and only 18% use Web-based games. Instead, native apps for email are used by 76% of smartphone users and native apps for gaming are used by 45%.

In general, multimedia and other entertainment is most popular within native applications, with the one exception being adult entertainment. This category sees 15% of Web browser users accessing such sites per month. That finding is likely related to the restrictions on adult apps per Apple’s iTunes guidelines, which does not permit adult content.

Why are Apps Winning?

Zokem’s CEO Hannu Verkasalo shares some thoughts about why apps are dominating this space over on GSM’s Mobile Apps Briefing website. “According to Zokem’s research, one of the most fundamental aspects is perceived usability and overall user experience,” he says, in describing the success of apps.

“Mobile web browsers are no doubt evolving, with the most recent smartphones supporting HTML 5, Flash and other powerful web technologies – which is a good thing. However, there are still elements – like the small screen, rendering power of smartphones, limitations of web-site based application logic, offline use etc. –  which make web browser based applications in most cases unsuitable, or user interfaces sub-optimal for mobile screens. It is easier technically to guarantee how an app looks, how it works, and how it delivers value to the user compared to web apps,” he concluded.

Verkasalo said other factors that have contributed to apps’ success over Web include the ease of monetization within app stores and the growth of the mobile app ecosystem.（source:readwriteweb）