尽管越来越多的竞争者争先加入战局，但目前仍无一者可撼动Zynga在社交游戏领域中的地位，据socialtimes报道，该公司游戏的MAU数据甚至比排名第二的社交游戏开发商CrowdStar还要多6.6倍以上。

chart 1

据游戏邦了解，除了MAU数据遥遥领先之外，Zynga的DAU数据也同样高居榜首，约22.2%的月活跃用户每天都会玩Zynga的游戏。这种DAU与MAU的比值，可以更准确地反映游戏黏性，而游戏黏性又与营收和病毒式传播紧切相关。但因为DAU在每个月的波动幅度较大，所以我们在此仅以MAU作为衡量Zynga、CrowdStar、EA和Playdom这四大社交游戏开发商的市场表现。

游戏邦获悉，最近有一些行业观察者指出，根据游戏风格和质量的不同，社交游戏每月的ARPU（每用户平均收益）的范围应该是在0.22至0.32美元之间。如果按这种标准来计算，那么我们就不难得出以下一组数据（见下图表格）：

chart 2

从上图中可以看出，Zynga有望在2011年创收10亿美元，而其他三大竞争对手的营收数据则明显逊色许多。不过这些数据还只是一个估算，最终的答案只有后来的实际结果才能揭晓。尽管目前社交游戏领域的主要收益集中于这四大开发商之手，但相信随着时间的发展，这一领域还会出现更多具有创新性、重视游戏质量的开发商大量涌现。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

It is no secret that the social gaming companies on Facebook have undergone explosive growth in the past several years.   As with any rapidly expanding industry, several market leaders have emerged. More after the jump.

Zynga is the clear market leader by a massive margin. In fact they have more than 6.6 times the MAUs of their second largest competitor (CrowdStar) . Not only do they have the highest number of MAUs out of the above mentioned companies, but they also have the highest daily engagement (22.2% of Zynga’s total monthly active users come back to play daily!). Engagement has a direct correlation to revenue and virality, however for our calculations we are  going to use the MAU metric for each company to calculate their monthly and yearly revenue projections, since the DAU numbers tend to fluctuate from month to month.

There is a lot of speculation about how much revenue these gaming companies are generating.  I’ve recently learned from several industry insiders that the monthly average revenue per user (ARPU) ranges from $0.22-$0.32 depending on the game genre and quality. Based on those estimates we can generate the following projections:

Even though Zynga is projected to generate around 1 billion dollars  in revenue in 2011 (and this matches projections), their competitors’ numbers are far from miniscule. With time we will definitely see more companies enter this market space, which will bring both innovation and improved quality, but for now all of the above are reaping the benefits of beings early entrants.（source:socialtimes）