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调查称2015年移动社交网络地位或超短信和语音服务

发布时间:2011-02-15 15:49:28 Tags:,,,,

据Airwide Solutions与mobileSQUARED的最新报告显示,欧洲、北美和亚太地区的31家全球移动运营商中,多数人认为社交网络将在2015年成为比语音、短信更受欢迎的移动通信服务。

游戏邦获悉,在针对各种通信服务的调查时发现,传统的沟通方式仍然占有优势。有不少运营商认为87%的用户会使用短信服务,81%的用户使用语音服务;但结合社交网络的调查显示,选择这一沟通方式的比例高达94%,因此运营商们认为社交网络将成为2015年最受欢迎的通信应用。

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这些运营商同时还表示,社交网络不但将成为使用率最高的通信应用,而且会是用户最重要的沟通途径。

据游戏邦了解,目前社交网络在发达国家的网络流量中占50%,在不少新兴市场国家中的比例甚至超过了一半。在发达国家中,这些网站的流量主要来自智能手机用户,不过它在新兴市场国家的智能手机用户比例也在不断上升。

该报告显示,从2008年第四季度至2009年第四季度,用户在社交网络上投入的时间已经从每天不到1分钟,增长至每天超过10分钟。用户的投入时间增长主要与移动网络覆盖率上升,网速加快,网络费用降低,网络验加强等因素有关。

除此之外,智能手机销量的增长也发挥了重要作用。游戏邦获悉,Android手机现在每天在全球的销量达到20万部,苹果iPhone 4手机22天内在五大全球市场中售出了300万部(平均每天13.6363万部)。据Gartner数据显示,2010年第二季度,智能手机在全球手机市场的销售中占据19%,而另一家调查机构Frost & Sullivan也预测,到2015年,亚太地区智能手机的市场占有率将达54%。

运营商们根据这一趋势推断,社交网络将成为2015年使用率最高的应用,比例高达77%;其次是短信服务(64%),电子邮件(58%),语音服务(55%)。另外,导航/地图、照相功能、视频/电视播放器、音乐播放器和银行应用等服务也进入了前十名。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Social Networking More Popular Than Voice, SMS by 2015

facebook_iPhone.jpgSocial networking will be a more popular communication mechanism than either voice or SMS, according to 31 global mobile operators cited in a new report from Airwide Solutions. The report, commissioned by Airwide and performed by research agency mobileSQUARED, asked operators across Europe, North America and in the Asia-Pacific regions what they believed would be the most popular applications and the top forms of communication in 2015.

When examined individually, traditional forms of communication still appeared to be at the top of the list. The operators said that 87% would use messaging (SMS/MMS) and 81% would use voice.

However, when all the social networking options were combined, they totaled 94%, thus becoming the new majority.

The operators said that “social networking” wouldn’t just be the most heavily used service among applications, it would be the “most important form of communication,” too.

Currently, social networking accounts for 50% of all mobile Internet traffic in the majority of developed markets, and it goes over 50% in a number of emerging markets. The traffic comes from smartphones in developed markets, but it’s becoming popular in emerging markets as well, says mobileSQUARED.
Factors Leading to Social Networking’s Increase

From Q4 2008 to Q4 2009, the time spent on social networking sites has increased from less than a minute per day to over 10 minutes. The increase is due to better network coverage and speed, falling data costs and the improved experiences now being delivered by mobile websites, the reports states.

Also tied to the increases are the rise of smartphones – Android devices are now selling over 200,000 per day worldwide and the iPhone 4 has sold 3 million devices in the top five global markets within 22 days (or 136,363 per day). According to Gartner, smartphone sales represented 19% of all mobile sales in Q2 2010. Also, Frost & Sullivan says that by 2015, 54% of all devices in the Asia-Pacific region will be smartphones.

With this growth in mind, the operators said that “social networking” type applications (77%) would be the most-used apps by 2015, followed by messaging (64%), email (58%) and voice (55%). Navigation/Maps, camera, video/TV player, Music player and banking rounded out the top 10.(source:readwriteweb)


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