最近，日本DeNA公司宣布旗下的社交网站Mobage-Town将更名并改变品牌视觉形象设计，该平台将与DeNA去年10月收购的ngmoco公司手机社交游戏平台Plus+合为一体，从2011年3月28日开始统一称为Mobage。

Mobage Town & Plus+

据游戏邦了解，Mobage-Town原来的品牌标识是由日语的“Mobage”和英语的“Town”组成，但这种设计并不利于海外用户的认知和理解，因此DeNA将这个品牌设计改成了Mobage。

DeNA还宣布将继续推进公司的X-device（跨平台）和X-border（跨地区）这两个发展战略，实现公司在英语国家、中国等全球各地的手机、智能手机、PC业务的全面发展。

游戏邦获悉，DeNA对Mobage这个新logo的解释是，“开眼看世界和未来”，他们认为logo上的眼睛代表人们不需要语言沟通，通过眼神交流就能分享彼此的欢乐和情感。

这个眼睛的设计表示用户不需要面对面，就可以在虚拟世界中享受沟通的乐趣，而蓝色的Mobage则象征将世界连为一体的天空和大海，以及全世界都能理解的“信任”这种情感。

Mobage-Town & Yahoo! Mobage

另外游戏邦还获知，DeNA与雅虎日本合作的游戏平台、基于个人电脑的Yahoo!Mobage的logo不久也将进行更改。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

DeNA To Introduce Unified Brand ‘Mobage’ Worldwide

DeNA, a Japanese company who runs the Japan’s possibly-No.1 social network Mobage Town, announced [J] that they would change their current brands, Mobage Town(mbga.jp) in Japan and Plus+ Network (by ngmoco, which DeNA purchased in October 2010) in overseas, into single brand Mobage from March 28, 2011.

At now, Japanese Mobage-Town’s logo is mix of Japanese “Mobage” and English “Town”, which is not understandable in overseas.

DeNA declared to proceed their two growth strategy, “X-device”(Cross-device) is to construct platform over multiple devices like cellphone, smartphone, PC, etc. “X-border”(Cross-border) is to broaden their platform globally, to English-speaking countries and China at this point.

DeNA explained the design image of the new logo is “An eye to gaze the world, and the future”. They also said that people can share joys and emotions by eyes even without words.

“The eye part design is given a meaning to wish users enjoy communication in virtual community, where you can not see others faces. The color “Mobage Blue” is a color of sky and ocean to connect the border-less world, also a color can express globally understandable feeling of trust.”

A big alliance on PC-based game platform with Yahoo! Japan, Yahoo! Mobage logo will be also changed [J], too.（source:asiajin）